It may be a digital world – but executives still look forward to meeting in person to debate the latest industry developments.
That’s what they will be doing at Beet Retreat San Juan, Beet.TV’s executive retreat for industry leaders, Feb. 26 to 28.
In this video interview with Beet.TV, Eric Daentz, president, Cognitiv, explains why he is looking forward to the event.
Human Interaction on the agenda
“I’m in the AI business, but I talk a lot about HI, which is Human Interaction and the value of being together, and what comes out of being together: the collaboration, the partnership opportunity, the action,” he told Beet.TV editorial director Lisa Granatstein.
“I find when we get together and we have these conversations a lot more impactful than what we do on LinkedIn every day.”
Danetz’s Cognitiv is a presenting sponsor of the event.
Contextual intelligence shaping CTV’s future
Cognitiv is a company specializing in AI-powered marketing, utilizing advanced deep learning technology to predict consumer behavior and optimize advertising campaigns.
It provides a “Deep Learning Advertising Platform” for marketers to leverage data science to improve campaign performance across digital channels.
Contextual targeting, powered by AI, is poised to bring remarkable outcomes in the realm of connected TV (CTV), particularly in terms of personalization and performance. The recent Super Bowl, which saw massive viewership on CTV, highlights the potential for contextual signals to enhance relevance and targeting.
“When you bring together personalization and the technology that comes with contextual targeting, the outcomes can be truly remarkable,” Danetz said. “That’s also a topic I’m looking forward to talking about: Performance CTV and what that’s going to look like over the next year, two years.”
