POSSIBLE, the marketing conference now in its third year, is expecting significant growth in both partners and attendees for this year’s event, according to Christian Muche, co-founder of POSSIBLE.
The conference aims to connect the dots between marketing, technology, and culture, providing a platform for the marketing ecosystem to come together.
Speaking with Beet.TV, Muche emphasized that POSSIBLE goes beyond just being a conference, focusing on providing actual business opportunities for its partners.
Expanding the conference experience
The event offers various formats to connect partners with their relevant audience, including the POSSIBLE Connect program, a hosted meeting program that guarantees meetings between chosen partners.
The event invests heavily in design and execution to create a unique industry space. “There are a lot of things, you know, in terms of detailed execution, which we try to do different to other events,” said Muche.
This year, POSSIBLE is launching a new day, the Monday, with more inspiring and culture-driven content as an addition to the Tuesday and Wednesday programming. The conference aims to bring together the marketing ecosystem, including tech companies, ad-tech companies, and the creator economy.
Joining the Hyve Group family
POSSIBLE has recently become a part of the Hyve Group, a global company with experience in the trade show and event business. Muche thinks this partnership brings many changes for POSSIBLE, including the opportunity to further develop its hosted meeting program and bring it to the next level in terms of connected meetings.
Hyve Group also has experience in internationalization, which will help POSSIBLE to extend its footprint, potentially expanding beyond its current event in Miami.
Additionally, there are synergies between POSSIBLE and other events in the Hyve Group portfolio, such as Shoptalk, Grocery Shop, and Fintech Meetup, which will be utilized for the benefit of POSSIBLE.
Focusing on quality attendees
While POSSIBLE is expecting around 4,500 to 5,000 attendees this year, Muche emphasized that the quality of the attendees is more important than the numbers. The conference targets marketers, brands, and agencies, bringing together the entire marketing ecosystem.
“We are very much targeting on marketeers and brands, and, of course, agencies. The whole marketing ecosystem, which then includes, of course, the tech companies, specifically ad-tech companies, creator economy, and so on,” said Muche.
Note: Beet.TV is a media partner in Miami and will produce a series of videos on location in Miami.
