Beet.TV is the premiere chronicler of digital video and ad tech innovation. Unlike a traditional publisher, Beet.TV produces custom, bespoke video interviews as well as live events and executive retreats where advertising industry leaders and influencers gather to network, learn and share insights with their peers.
Beet.TV’s loyal and engaged audience is comprised of the entire advertising ecosystem, from agency and brand marketing executives to retailers, publishers, TV programmers and distributors, along with a significant following in the ad tech world.
With its influential, global audience, Beet.TV produces 800+ videos per year and registers 1,000+ video views daily via its highly search-optimized site, social media and with syndication partners that include Bloomberg Terminal, YouTube and LinkedIn. Beet.TV boasts a repository of 9,000+ videos with 750 hours of content produced both onsite at its Manhattan studio as well as at tentpole industry leadership events such as CES, Possible Miami, Cannes Lions and Advertising Week.
Beet.TV also is renown for its creates extraordinary invitation-only executive retreats which are limited to 100 participants. The Beet Retreats are held at desirable destinations including San Juan, the Berkshires and Los Angeles.
Beet.TV partnerships are creative and customized. They are constructed to achieve key business objectives through valuable branding opportunities.
Beet.TV Audience Composition
Media & Creative Agency Executives
Beet.TV has a strong buy-side following. These include media planners, buyers and at the major media agencies and large universe of brand marketers.
Publishers, TV Programmers & Distributors
Beet content is consumed and shared by many in the sell-side of television and video including cable programmers, network programmers, digital video producers and a range of distributors including MVPD’s, virtual MVPD’s, AVOD, SVOD and FAST providers.
Ad tech
Beet.TV has a significant following in the ad tech world. The videos and related social media content is consumed by the startups and established companies that populate the ad tech world. This includes companies in programmatic, analytics, infrastructure, mobile, social, content marketing and syndication.
Commerce and Retail Media
Beet.TV was early on the scene to cover commerce and retail media along with the top executives driving innovation and growth. Beet has a repository of dozens of retail, agency and solution provider video profiles, and more recently, it has put commerce and retail media center stage at its live events.
Others
Institutional, private investors, analysts, thought leaders, influencers and journalists.
Global vs. U.S.
About 70 percent of views are in the U.S. and Canada; 20 percent from the U.K. with rest mostly in Western Europe, India, Israel, and Australia.
Partnering with Beet.TV
Custom Video Series
Beet.TV closely chronicles an industry in transition by covering the latest news and trends shaping the media and advertising space, along with profiling the key players leading the charge.
Beet.TV custom video series are typically made up of 6-12 interview segments that are published over a six-week period on Beet.TV, YouTube, LinkedIn and on Bloomberg Terminals globally.
Beet can set up its production at a partner’s office space, our Manhattan studio space, remotely as well as at tentpole leadership events such as CES, Possible Miami, Shoptalk, Cannes Lions and Advertising Week.
Partnerships with Beet.TV are creative and customized. They are constructed to achieve key business objectives. Beet.TV provides valuable branding to its marketing partners by associating videos with the partner in the form of pre-roll and post-roll ads, video segments, banners, association via social media, and retargeting.
These videos drive awareness of company innovation, and institutional culture. This branding drives business, investment, recruiting, and overall enhanced perception.
In addition to the branding aspect is the face-to-face settings where relationships are built and deals are made. These take place at Beet’s custom events and executive retreats.
Beet.TV provides unique value to its marketing partners, which is why so many choose to return.
Activations
For more information on our events and partnership opportunities, please see our 2024-25 activations page