Program Agenda:
Wednesday, November 15
Meet the Retreat | noon – 3:00pm
Informal networking for all participants plus speaker prep with moderators. Pool deck. Other meeting place is the hotel libreary on the second/mezzanine floor. Separately, one-on-one video interviews in the production room.
Registration | 3:30 – 3:50pm
George Foyer, Level E
Session Begins in George Ballroom III, Level E. Please be seated by 3:50pm.
Welcome to the Retreat: Opening Remarks | 4:00pm
Andy Plesser, Executive Producer & Founder, Beet.TV
Overview by Ashley J. Swartz, CEO, Furious Corp. | 4:05 – 4:15pm
Framing the Theme and Goals of the Retreat
State of OTT | 4:15 – 4:30pm
The IAB Report by Anna Bager, SVP/GM Mobile & Video, IAB
Moderator: Ashley J. Swartz, CEO, Furious Corp.
Target’s Pioneering Work in Advanced TV | 4:30 – 4:45pm
Nick Jezarian, Media Director, Target
NBCUniversal: Pioneering Advanced TV Data | 4:45 – 5:00 pm.
Mike Rosen, EVP, Portfolio Sales, NBCUniversalModerator
Tracey Scheppach, CEO & Co-Founder, Matter More Media
The Year of Targeted TV | 5:00 – 5:15 pm
Scott Ferber, CEO, Videology
Moderator: Matt Spiegel, Managing Director, MediaLink
Consumer Attitudes to TV Advertising, Joint Research by Disney/ABC and Omnicom | 5:05 – 5:20pm
Marco Forte, SVP, Disney|ABC Sales & Marketing
Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester Research
Charter and 605, a Collaboration | 5:20 – 5:40pm
Rob Klippel, SVP, Advanced Products & Strategy, Spectrum Reach (Charter)
Ben Tatta, President & Co-Founder, 605
Moderator: Tracey Scheppach, CEO & Co-Founder, Matter More Media
Five Years Out: Where Do We Want to be and How Do We get There? | 5:40 – 6:10pm
Kelly Abcarian, SVP, Product Leadership, Nielsen
Dan Aversano, SVP, Ad Innovation & Programmatic Solutions, Turner
Nick Troiano, CEO, Cross MediaWorks
Rob Weisbord, SVP, COO, Sinclair Digital Group
Moderator: Ashley J. Swartz, CEO, Furious Corp.
Opening Night Dinner
Buses leave at 6:30pm in front of SLS for the Mandarin Oriental Hotel on Brickell Key.
Buses return at 9:30pm and 10:00pm.
Thursday, November 16
Informal Breakfast | 7:45 – 8:55am
George Foyer, Level E
The World Goes Addressable | 9:00– 9:15am
Jakob Nielsen, CEO, Finecast, GroupM
Moderator: Tracey Scheppach, CEO & Co-Founder, Matter More Media
New Data Driving the Ecosystem | 9:20 – 9:40am
Cathy Hetzel, Executive Vice President, comScore
Raghu Kodige, Chief Product Officer & Co-Founder, Alphonso
Moderator: Ashley J. Swartz, CEO, Furious Corp.
605 and A+E: Advanced Targeting & Attribution | 9:40 – 9:55am
Mel Berning, President, Revenue, A+E Networks
Kristin Dolan, CEO, 605
Moderator: Matt Spiegel, Managing Director, MediaLink
Innovators of Measurement – Measuring New Things In New Ways | 9:55 – 10:20am
Jason Harrison, CEO, Team Arrow Group (GroupM for Target)
Jodie McAfee, SVP, Marketing & Business Development, Inscape
Matthew O’Grady, CEO, Nielsen Catalina Solutions
Andre Swanston, CEO, Tru Optik
Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester Research
Break | 10:20 – 10:30am
Sales & Client Solutions Track
Balancing Growth & New Revenue in a Rapidly Evolving Industry | 10:30 – 11:05am
Craig Berkley, VP. Television Partner Development, Acxiom
Mel Berning, President, Revenue, A+E Networks
Brett Hurwitz, Business Lead, Advanced TV, Oath (Verizon)
Noah Levine, SVP, Advertising Data & Technology Solutions, Fox Networks Group
Mike Rosen, EVP, Portfolio Sales, NBCUniversal
Moderator: Matt Spiegel, Managing Director, MediaLink
Navigating All the New Solutions – What’s Possible Where? | 11:05 – 11:30am
Anna Bager, SVP/GM Mobile & Video, IAB
Peter Dolchin, Strategic Partner Lead, Google
Marc Goldstein, VP, Partner Relations, Simulmedia
Adam Lowy, Director, Advanced TV & Digital, DISH & Sling TV
Tony Yi, GM, Strategic Commercial/Business Development, Videology
Moderator: Matt Spiegel, Managing Director, MediaLink
What are the Keys to Unlocking Marketer Dollars for Advanced TV/Video Investments? | 11:30am – Noon
Michael Bologna, President, one2one Media
Herve Brunet, GM, Markets, FreeWheel
Adam Gerber, SVP, Investment, North America, Essence
Moderator: Matt Spiegel, Managing Director, MediaLink
Working Lunch/Off The Record Group Conversation | Noon – 1:30pm
George Ballroom, Level E
Networking on Biscayne Bay
Buses leave for the catamaran cruise/swim at 2:00pm and return at 5:00pm.
Reception
SLS Pool Deck | 6:30 – 7:30pm
Dinner & After Party
Buses load at 7:45pm for dinner at Kiki’s on the River.
Buses load from the Kiki’s at 9:45pm for Ball & Chain Little Havana.
Buses return to SLS at 11:30pm and midnight.
Friday, November 17
Informal Breakfast | 7:45 – 8:55am
George Foyer, Level E
Roadmap of Evolution – Solutions Which Will be Common in 2020 | 9:00 – 9:30am
Mark Gall, Chief Revenue Officer, Alphonso
Brian Katz, VP, Advanced TV Insights & Strategy, Eyeview
Neil Smith, SVP Markets, FreeWheel
Tore Tellefsen, VP, TV Solutions at DataXu
Moderator: Ashley J. Swartz, CEO, Furious Corp.
Data & Infrastructure Track
The Buyers Data & Measurement Expectations | 9:30 – 10:00am
Matt Bayer, SVP, Advanced TV & Cross Screen, Cadreon/IPG
Jonathan Bokor, Director of Precision Video, Publicis Media Exchange
Ben Tatta, President & Co-Founder, 605
Jason Harrison, President, Team Arrow Partners (GroupM)
Tracey Scheppach, CEO & Co-Founder, Matter More Media
Moderator: Matt Spiegel, Managing Director, MediaLink
Cornerstone Investments In Media-Tech Infrastructure | 10:00 – 10:30am
Lorne Brown, CEO, Sintec Media
Stacy Daft, GM, Enterprise Business Development, Videology
Jennifer Koester, Director, Global Partnerships, Google
Michael Kubin, EVP, Media, Invidi
Moderator: Ashley J. Swartz, CEO, Furious Corp.
Break | 10:30 – 10:45am
Cutting Edge Capabilities Paving The Future of Industry Norms | 10:45 – 11:15am
Tal Chalozin, CTO & Co-Founder, Innovid
Walt Horstman, SVP/GM Analytics & Advertising, TiVo
Nick Jezarian, Media Director, Target
Marcus Liassides, CEO, Sorenson Media
Moderator: Matt Spiegel, Managing Director, MediaLink
New Roles & New Thinking- Who’s Driving Adoption & Using The New Tech | 11:15am – Noon
Anupam Gupta, Chief Product Officer, 4C Insights
Daniel Harrison, Head of TV Solutions, Oracle Data Cloud
Jakob Nielsen, CEO, Finecast, GroupM
Moderator: Ashley J. Swartz, CEO, Furious Corp.
Closing Lunch | 12:30 – 2:00pm
Informal, grab and go lunch on the pool deck, swimwear optional
*This agenda subject to change
Additional information about travel and other Retreat planning.
The #BeetRetreat 17 is presented by
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