a Beet.TV Leadership Series presented by
As brands increasingly look to first-party data to deliver more personalized and relevant experiences to consumers, direct-to-household connectivity will make or break the future of data-driven TV. In this series, we’ll discuss how brands can safely, quickly, and deterministically connect directly to households to reach desired customers and prospects in a privacy-focused manner. We’ll also cover how brands can efficiently and effectively target audiences across all TV apps and devices, as well as measure results and tie business outcomes to TV ad spend.
Topics include:
- As first-party data becomes the standard for advertising, how can we ensure consumer privacy protections are maintained while targeting audiences and measuring outcomes?
- How direct to household connectivity empowers brands to bypass the confusion and complexity around effectively and efficiently finding and reaching target audiences.
- The role of interoperability as brands navigate the myriad of proprietary and universal identifiers, identity resolution technologies, and clean room solutions.
- How brands can benefit from direct, peer-to-peer relationships with trusted partners, including data providers, measurement companies, MVPDs, and programmers.
- Addressing the frequency challenges now inherent in convergent TV advertising.
- How direct-to-consumer retail brands can benefit from both the precise targeting, measurement, and attribution of digital, as well as the brand safety, reach, and efficiency of television.
Production and Distribution
The series is in production. All reporting will be done remotely via Zoom. Interview sessions typically are done in under 20-30 minutes. Published videos are 5-10 minutes in length.
Videos will be published on Beet.TV, its syndication network and via its social media channels. To suggest a candidate for the series, please contact Katy Charles, Senior Producer at Beet.TV – katy@beet.tv.