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TV and video remains the largest investment for most advertising plans. It has proven over decades to be a principal component for brand building and driving sales.
But the TV landscape has changed dramatically with the explosion of new platforms, content sources and consumer behavior. The transformation has provided new opportunities and challenges for how we plan – and measure – for success.
For brand marketers gathering in Orlando, the value of TV investment and expectations around performance and ROI will be one of the dominant conversations.
Beet.TV will cover this topic in 5-8 minute video interviews with a range of senior marketers, agency and media executives.
Among the Key Topics Explored:
- How has your approach and expectations around TV investment changed over the past five years?
- How do you know what works? How have you changed measuring TV performance in a changing landscape?
- What is the role of creative in campaign success? How do you make sure your brand’s message is breaking through?
- Measurement is evolving. What is the value of increasingly real-time, digital signals for your TV investments? How does this change how you can go to market?
- How do you balance TV as a medium to drive branding versus sales? What kind of “TV intelligence” or insights do you leverage (about your consumers’ or competition engagement)?
Production and Distribution
Videos produced in Orlando will be published on Beet.TV and on its channels on YouTube, LinkedIn and Twitter. Beet.TV will be producing videos outside the main conference ballroom.
To arrange an interview, please contact Katy Charles, Chief of Operations at Beet.TV – katy@beet.tv.