Beet TV
Model.Live Web Series Debuts on Vogue.TV, Bebo
New 12-episode web series Model.Live, which follows three international models as they strut runways around the world, launches today Vogue.TV and social networking site Bebo. Viewers can leave comments for the models on the Bebo page as well as receive text message updates about their activities throughout the day, making the television experience more interactive.
Blame it On Photoshop: Dartmouth Computer Scientist Finds Fake Photos…Videos are Next
While the technology now exists to identify fake photos on a one-by-one basis, there’s no one-click solution to detect the enormous amount of doctored photos, says Dartmouth Computer Science Professor Hany Farid.
Pre-Roll Online Video Ads Work, Break Media Study Shows
The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds.
Canadian Video Sharing Site Delivers Video Content to iPhone, Apple TV; “French Maids” Show You How to Share!
Toronto-based video platform mDialog lets users upload, share and watch user-generated and professional content online, on Apple TV, and on iPhones. mDialog launched its authorized iPhone application in time for the release of the iPhone 3G, and gained attention for being one of the first video sites to do so. (Check out TechChrunch’s early review […]
The Rise of The Video Bloggers: Kaltura Comes to WordPress
Now anyone can turn their blog into an video blog, thanks to the release today of Kaltura’s Interactive Video Plugin 1.0. Kaltura’s video commenting and collaborative editing features, which will be coming to Wikipedia later this year, now can be easily integrated into WordPress. When asked if the availability of this feature could lead to […]
NBC Online Olympics Viewing Soars, Nielsen Reports….Beet.TV Gets Olympics Workflow Story from Microsoft
The number of unique visitors to NBC Olympics video site soared to over two million on Monday as viewers tuned into the Games from the workplace, Nielsen announced today. These numbers show that the much-grumbled about time delay of the online coverage hasn’t had a negative effect on online ratings. Not all of the coverage […]
Broadcast Ads Should Drive Consumers Online, Says Organic’s Creative Director
The digital brand experience should be an advertiser’s first thought, not an afterthought, according to Organic digital ad agency Creative Director Gary Nelson. An online brand experience should be viewed as a product unto itself–one that can be advertised by broadcast media. The "Now What?" campaign for State Farm is one of the few already […]
Technology Spending Stays Strong in Weak Economy
Technology spending might not suffer along with the rest of the economy, a new study by The Consumer Electronics Association and CNET shows. The CEA-CNET Consumer Sentiment Indexes, launched today, map consumer sentiment about technology and the broader economy. Many consumers spent their economic stimulus checks on items like computers, televisions and wireless phones, which […]
Mobile Media Technology Company Readies U.S. Entry
Mobile video ads targeted at a user’s demographics and location could soon become a reality. GoldSpot Media has developed technology that can insert targeted ads into mobile broadcast networks in real time. GoldSpot is already in commercial trials with broadcasters in Europe and Asia, and is currently in talks with broadcasters in the U.S., CEO […]
Demand Media Grows its Niche-Content Empire with New Site
LIVESTRONG.com, Demand Media’s newest venture and a trademark of the Lance Armstrong Foundation, wants to differentiate itself from other health information sites with its variety of high-quality content and the community surrounding that content, Director of Community Lex Friedman says. Demand Media CEO Richard Rosenblatt, the former CEO of MySpace, knows a thing or two […]
Pre-Roll Ads Predominate in Online Video Advertising Mix
Consumers may find pre-roll ads annoying, but they’re still the highest-performing asset and the model favored by large TV advertisers, according to Jayant Kadambi, CEO of video ad network YuMe. Kadambi says that overlay ads, which are banners at the bottom of the screen, perform-second best and get a good viewer response because they’re […]
“The Fourth Screen”: Coming to a Storefront Near You
Digital advertising agency Avenue A-Razorfish wants to bring brand experiences to the "fourth screen"–a screen beyond the silver screen, TV, and computer. The term "fourth screen" is sometimes used to refer to mobile phones, but Avenue A-Razorfish has envisioned something larger: the storefront window. Consumers will be able to interact with a brand’s website through […]
New Semantic Ad Network Takes on Google AdSense
Peer39, an ad network that processes the meaning of text on web pages and delivers related ads, will help make advertising more relevant to viewers, CEO Amiad Solomon says. Basing ads around keywords on a page, as Google AdSense does, can yield tangential results. A page about a trip to Hawaii that mentions taking photos […]
Going Deep on Video Viewing Metrics: Visible Measures Tracks Audience Engagement
When online video watchers pause, rewind, and play, Internet video measurement firm Visible Measures knows. The company has developed software that can be integrated with video players to measure not just video views, but audience engagement. Once there are standard metrics for online video ads, publishers could "see bigger ad buys coming online," Visible Measures […]
Kaltura Will Bring Collaborative Video to Wikipedia
The open-source TV platform Kaltura will bring to video what Wiki brought to text. Later this year, users will be able to post videos into Wikipedia entries and modify them with Kaltura’s award-winning collaborative editing tools, CEO Ron Yekutiel says. Kaltura’s partnership with the Wikimedia foundation will bring interactive video to Wikipedia’s 207 million unique […]
Exploring the Google Toolbar
Using Google Toolbar to search is commonplace. But fewer people are taking advantage of its sync feature to access their customized toolbar and bookmarks on any computer, Avni Shah, Product Manager for Google Toolbar, says. Shah demonstrates a number of the lesser-known Toolbar features for us. Although features like sync and form AutoFill were announced […]
Home Appliances Will Communicate on Verizon Network
Verizon Wireless wants machine-to-machine devices to run on the company’s open wireless network, according to VP of Open Development Anthony Lewis. Automated homes, where "appliances can talk to each other" on the wireless network and let repairmen know when they need fixing, are "around the corner," he says.
Pay to Play: Online Video Subscriptions on the Horizon, Conde Nast Portfolio’s Blaise Zerega
Believe it: There will be a subscription model for online video. paidContent’s Joe Weisenthal reports today that TheStreet.com will soon experiment with a subscription model for online video. Surely more publishers will follow as advertising opportunities are limited and some will pay a subscription price to watch video content. How to get users to sign […]
Attention Online Video Producers: Clips Have a Short Shelf Life, So Promote Them Fast!
PALO ALTO — Online videos have a short shelf life, getting a quarter of their views within four days of being published, Brett Wilson, CEO of video distribution site TubeMogul, says. Content creators who publish a lot of video will have a better shot at success. He suggests that content creators promote their videos hard […]
No Blinking: Jessica Alba is in Staring Contest with 824 IBeatYou Users
At the two-month-old start-up IBeatYou, "celebrities and average consumers alike" can "roll up their sleeves, get dirty, and have fun competing," cofounder Cash Warren says. Users challenge each other to contests, from "Best 60 second rant" to "Best ‘While You Were Sleeping’ Photo," and vote for the winner based on the video, photo and text […]