Andy Plesser

In report released today, Forrester analyst Bobby Tulsiani writes that Brightcove and Ooyala provide the best end-to-end online video platform. 

Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.

msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments.

NBC Universal's ten regional web sites, which are affiliated with local owned and operated television stations, has reached an audience of 12 million monthly unique viewers, according to internal numbers.

NBC Sports will announce plans today  to use Microsoft Silverlight as the software for Web viewing the Winter Olympics Games in the United States.

The big challenge facing mainstream media with online video is scale; a lack of inventory of content and viewers, according Vivek Shah, head of digital news at Time Inc.

Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater.

"TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry.

Transpera, the largest mobile video delivery and ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney, and MTV.

By most accounts, the Internet was born back on October 29, 1969 by two computer scientists, Vint Cerf  and Robert Kahn.  Cerf is now Google's Chief Internet Evangelist.

While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some, like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites.

Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a "vook," a digital version with video and text. 

We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. 

Richards Rosenblatt, the former CEO of MySpace who launched his network of Web properties titled under Demand Media, has a big hit with eHow, a video site providing "how-to" instructional videos.

Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. 

Microsoft’s Silverlight software is powering the new videoplayer used by NBCSports.com for Sunday Sunday Night Football. 

CNN.com has nearly 6 million followers on Twitter, KC Estenson, Sr. VP and General Manager of CNN.com. told Beet.TV in this video interview.    

The Wall Street Journal's twice-daily, 8-minute show the News Hub, expanded this week with a live report on Monday's Apple earnings.  It was the first live Web video program around earnings. On Tuesday, the paper did a Webcast on Yahoo.

CNN.com has taken notice of the Huffington Post and the Daily Beast as "opinion destinations" and wants to be a "horse in that race," CNN.com General Manager KC Estenson told me last night, after the industry introduction of the revamped CNN.com site.  (transcript below)

Msnbc.com,  was the first major video provider to provide an embeddable player, allowing users to play videos on their sites.