Andy Plesser
OBAMA’S CAMPAIGN VIDEO STRATEGIST: FORGET VIRAL, IT’S ABOUT TARGETED IMPACT
Digging deep into the online video strategy of the Barack Obama presidential campaign, video producer and strategist Max Harper, 27, explains that success cannot be measured in view count, but by targeted impact.
YouTube’s Jordan Hoffner on Metadata, Paid Keywords and Advertising
Hollywood, Calif. — Jordan Hoffner, who directs content partnership deals at YouTube, was the keynote speaker at the NAPTE LATV festival last week.
Brightcove Launches with Full Services in Japan Today
Brightcove, the big video services company has been making major inroads in Japan with several broadcasters, marketing partners and with investors.
Obama Campaign Video Was a “Collective Narrative of Hope”
Max Harper, a 27-year old community organizer and filmmaker was a key member of the presidential campaign of Barack Obama who created numerous campaign videos.
Howcast Shifts from Ad Driven Model to Sponsored Videos
Howcast, the New York-based start-up that produces short instructional "how-to" videos, has moved away from an advertising based business to a video producer and syndicator business for a range of corporate and government clients.
Adobe Readies Open Framework for Universal Video Player
Adobe seeks to unify the many flavors of video players with one universal framework, which it calls Strobe.
Believe it: How a Little Video Blog Powered The Agenda for Election Reform
A cheap camera, dogged determination, and a smart video blog strategy has created a national dialogue about election form in the United States.
Video Coming to Wikipedia……Will be Viewable on Microsoft Explorer Too
One of the most anticipated developments in Web video will be the implementation of open source video into Wikipedia.
Adobe Lines up with Open Video Initiative and HTML 5.0
While the open video movement seeks an environment free of licensing fees for software, Adobe is supportive of the movement.
Dailymotion Leads the Industry with Ogg Theora, Works Now with Firefox 3.5
Now that Firefox 3.5 has been released, we will be seeing new sorts of programs for video including Ogg Theora, the open-source, non-Flash program for video.
Softbank-Backed NewsMarket Buys MediaLink as Market for Corporate Video Expands
NewsMarket, a New York based video services company which provides distribution for institutional and corporate video, has merged with the publicly-held MediaLink.
YouTube Launches “Click to Action” Program for All Video Producers
YouTube is broadly launching a program which allows video producers to insert their own promotional overlay ads into their clips. They call it Call-to-Action overlays.
White House Signs Online Video Distribution Deal with California Start-up
NEW YORK, NY — The White House has signed an agreement with TubeMogul, an Emeryville, California-based start-up to distribute and analyze web videos, said David Burch, a TubeMogul executive, in this video interview.
Breaking: Firefox 3.5 is Released — A Historic Day for Web Video?
Firefox 3.5 has been released to the public. What does it mean and specifically, what could it mean for open standards for Web video?
HP’s Vivienne Tam Notebook Line in China without Web Filtering?
HP's line of fashion-oriented notebooks, designed by Chinese-born, American-based fashion designer Vivienne Tam, are being marketed globally around the world, including China.
YuMe Inks Video Ad Syndication Deal with Msnbc.com
Msnbc.com, the first major U.S. news site to provide embeddable videos, is moving to monetize its embedded videos and has a new association with YuMe, the Redwood City, California-based video ad network.
Confirmed: Firefox 3.5 Will Launch on Tuesday: “The Next Evolution of the Browser”
Firefox 3.5, the next big release of the popular browser, will be released to the public on Tuesday, a spokesperson for Mozilla confirmed today.
BoingBoing Relaunches Video Channel with World’s Biggest Player!
BoingBoing, the popular and influential blog about culture and technology, has had video for sometime and now it's bigger than ever, literally.
TMZ Broke the Michael Jackson Story: Managing Editor Harvey Levin “Is Still the Best in Celebrity News Reporting”
TMZ, the Los Angeles-based Time Warner-owned entertainment gossip site, is getting quite a lot of attention for having first broke the news of Michael Jackson's tragic death earlier today.
Mozilla to Grab Video Market Share from Adobe with Firefox 3.5, Mark Surman
News reports today indicate that Mozilla's Firefox 3.5 will be publicly available next week. One of the most significant elements in the new release is the ability to play web video without a plug-in.