Andy Plesser

While brand measurement has been well established across media, it has not been fully effective with mobile advertising. That could change with the integration of Medialet’s ad trafficking platform, Servo, with Millward Brown Digital’s Ignite Network. The the two WPP units announced the product offering today. For an overview on brand measurement via mobile and implications […]

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, […]

FreeWheel, a pioneering adtech company  that enables many of the world’s leading digital video publishers manage dynamic ad insertion, has unveiled a solution that allows insertion into linear television. The company is making available its Hybrid Linear Digital Ad-Scheduler (HyLDA), a program that enables premium video publishers to plan, optimize and manage live content using a […]

REDWOOD CITY, CA – Video adtech company YuMe was the first to integrate advertising directly to smart TV’s in a major way with its activation with LG and Toyota some five years ago. Today, its alliance with top manufacturers has expanded – as has its collaboration with set-top box companies, says Michael Hudes, EVP in this […]

Recent industry reports say that advertising revenue from digital media will surpass television this year.  It will be a moment that industry veteran Wenda Harris Millard had doodled as a fantasy headline some 20 years ago, when she was a senior executive at Doubleclick in the early and uncertain days of ad tech, she tells Beet.TV […]

Fraud, malware and pirated sites are costing the digital media industry over $8 billion a year.   While the problem pervades all digital media, the highest percentage of invalid traffic is for mobile video at 12 percent, says Nick Terlizzi, Partner, Media and Entertainment Advisory Services at Ernst & Young LLP in this interview with Beet.TV E&Y […]

While consumers enjoy a vast array of devices to watch video, the gadget diversity presents publishers and marketers with a significant amount of “leakage” — meaning views that are not tabulated. Facing this challenge, the industry will move to more robust cross-screen measurements in the new year, says Peter Naylor, SVP at Hulu and head […]

Innovid, a video adtech company that allows marketers the ability to serve and measure interactive advertising across screens, has raised $27.5 million in new funding, the company says. New Spring Capital has become the latest investor in the company, while all previous investors, including Sequoia Capital Israel, Genesis Partners, Vintage Investment Partners, Cisco Ventures and T-Venture, participated in […]

Data has been a tool for marketers for a long time, but the emergence and access for behavioral data coupled with data is driving innovation.  It is the “co-dependance” of the two that is becoming incredibly powerful, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV This new synergy will […]

Using a metaphor of the discovery of the the so-called “God particle” by physicists at the Hadron Collider in Switzerland, GroupM‘s chief global digital officer Rob Norman tells Beet.TV  that Google and Facebook have arrived at a place he calls the “God particle of marketing” which is perfect attribution. He explains the power of Google and […]

It’s s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been “direct” media sales, meaning transactions that […]

LONDON – Broadcasters are in a “strong position” to capitalize on the fragmentation of video distribution and delivery and have largely “woken up” to the emerging news opportunities, say Jon Block, a seven year veteran of Britain’s ITV network, who joined Videology earlier this year. We interviewed him about the transformation of the video landscape for […]

Publishers take note: consumers are in control and annoying advertising will drive them away warns Adam Shlachter,  Chief Investment Officer at Digitas LBi, in this interview with Beet.TV.  He cautions publishers not to “stuff and ad into every pixel” on a screen. We spoke with him about the changes underway in digital media.  This interview […]

FORT LAUDERDALE –  The state of automated media transactions and audience targeting with deep  data is growing quickly, but it should not be called “programmatic” explains  Matt Spiegel, SVP/GM, Data & Technology Solutions at MediaLink.. Programmatic isn’t a media platform, it isn’t a thing and the perception of the word is actually limiting the growth of […]

The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented – and the proliferation of big tech stacks will mean greater interoperability between them, predicts  Brian Gleason, the newly named global CEO of WPP’s Xaxis data and programmatic unit. We spoke with […]

Viacom is aiming to be a “pioneer” in delivering video advertising on a one-to-one, or addressable basis, says Julian Zilberbrand, Executive Vice President, Audience Science, in this interview with Beet.TV Coupled with the ad delivery, will be the development of essential attribution modeling, he adds. Zilberbrand recently joined Viacom in the new position from ZenithOptimedia […]

LONDON-   Cablevision, a large U.S. regional cable and Internet provider, long a pioneer in offering addressable TV advertising, has made its first “upfront” deal with Modi Media, the advanced TV unit of WPP.  It is a longterm partnership around addressable advertising. At the Future of TV Advertising Forum in London earlier this month, we interviewed Ben […]

SAN FRANCISCO  — Programmatic buying buying has become a “huge component” of our business, says Jonathan Nelson, CEO of Omnicom Digital, in this interview with Beet.TV  The “next big wave” will be dynamic creative advertising tied to the programmatic buy, he says. We spoke with him last month in San Francisco about emergence of new vertical […]

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the “bits in the middle” — meaning innovations taking place between the two “poles” at the show:  one being “immersive” experiences like VR and passive, and the other sensor-based technologies like smart appliances […]

FORT LAUDERDALE –  The opportunity for satellite and cable operators to serve specific ads on the household level, so called “addressable” advertising, is set to grow from 3-4X in the year ahead, making it the fast growing sector of the television business predicts Chris Monteferrante, VP of National Sales of AT&T AdWorks, in this interview with […]