Andy Plesser

FORT LAUDERDALE – We hear a lot about the opportunities for cable and satellite operators to glean rich data from set-top boxes and deliver “addressable” ads to specific consumers.   For local TV stations, that set-top information is not available. But other forms of data is actionable — and a consortium of nine local broadcast groups […]

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced earlier this month that many of the world’s largest brand advertisers and agencies have pledged to require their ad partners to take aggressive steps to help fight the $2.4 billion lost to pirate sites each […]

Part guide, part information curator and super networker, the powerhouse media consultancy MediaLink will provide a number of services to its 90 clients who will be in attendance at next month’s CES in Las Vegas. Among the topics of particular interest at the show will be innovations in augmented reality, predicts Wenda Harris Millard, president and COO. […]

REDWOOD CITY, CA –  YuMe, one of the earliest video advertising companies, has expanded its offering this year with a “full-stack” programatic solution for both the buy and sell-side.  Separately, it has introduced  an “out-stream” video ad unit. For an update on the new  products, along with company plans for the upcoming CES, we sat down […]

LONDON – Modi Media, the advanced TV unit of  WPP’s GroupM, will buy upfront inventory from Cablevision to deliver advertising in 2016 on an “addressable” or household level basis, says Modi’s CEO Mike Bologna in this interview with Beet.TV Bologna expects the growth of addressable households in the U.S. will reach 50 million next year. […]

LONDON – As television maintains  a fairly consistent 44 percent of global ad spend, according the just-released report by GroupM, digital video consumption across screens in surging in many markets via mobile and desktop  with players including Google’s YouTube and Facebook, explains Simon Thomas,   Global Director – Audiences Research at GroupM / MEC Global. This growth is […]

Digital advertising will grow globally by about 14 percent in 2016, commanding 31 percent of global ad budgets, reports GroupM in its biannual worldwide media and marketing forecast report, This Year, Next Year. Topping the list of global ad growth is Facebook, up 50 percent with Google up 25.5 percent. “Facebook is addressable and targeted at scale […]

LONDON —  The alliance between  Sky, U.K’s big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the company will be able to serve single ad campaigns across all screens including linear TV, says Jamie West, Deputy Managing Director of Sky Media in this interview with Beet.TV He noted the new architecture assures […]

Adobe Primetime’s new sell-side platform (SSP) for broadcasters, which monetizes TV inventory via IP-connected devices, will drive higher prices and provide less waste for advertisers, says Scott Ferber, CEO of Videology in this interview with Beet.TV. The new solution called Adobe Primetime Media Management was created in collaboration with Videology. We spoke with Ferber earlier today […]

Adobe Primetime, the television and video services unit of the software giant, has launched a video ad sales platform designed for IP-delivered TV, in an industry first, says Campbell Foster, Director of Product Marketing at Adobe. The product, called Adobe Primetime TV Media Management (TVMM), was created with Videology.   Foster says that the service […]

FORT LAUDERDALE – Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its “converged video advertising solution,” the companies announced today. Last week at the Beet.TV executive retreat, we interviewed Videology CEO Scott Ferber about the the emergence of “agnostic” video and the new opportunities for broadcasters to manage […]

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday.   Lesser presently serves as CEO of Xaxis, the data and and digital media buying unit of WPP. Succeeding Lesser at Xaxis as CEO will be Brian Gleason , CEO of Xaxis […]

Addressable TV advertising, the delivery of ads to a specific home set-up box, saw its initial value around “sales lift” meaning the affecting of a direct purchase.  As the medium has evolved, marketers are finding value in addressable as it powers “considered purchases,” meaning awareness of goods and services which would be considered for future […]

Fox announced  plans today to offer consumers of its shows on Hulu the opportunity to watch less ads by interacting with one “engagement” ad.   The technology platform for the engagement ad is true[X] – a video adtech company that was acquired by 21st Century Fox last year. At Cannes Lions this past June, we spoke […]

Data and technology provider Experian Marketing Services is the “hub” for the growth of addressable advertising.  It has arrangements with marketers and key cable and satellite operators who deliver addressable TV advertising, explains Brienna Pinnow, who leads Experian Marketing Services’ addressable advertising products. Demand for addressable products have tripled recently, she says. She says the roadmap […]

Data will drive the effective customization of advertising and will measure its impact, says David Miller, VP for Ad Management, in explaining the value of the recently introduced ONE by AOL for Advertisers.  The creative process will happen in real-time, he notes.    

The staid world of TV ratings business, long dominated by Nielsen,  is in a state of  dramatic change with the recently announced merger of comScore and Rentrak. Another TV ratings provider Tivo Research is aggressively raising  its visibility by giving away its TV ratings for free – at least its “basic” offering, the company has […]

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]

YuMe, one of the first video ad technology companies, has expanded its offering to publishers and advertisers with an “out-stream” video unit, the company announced this week. Unlike other YuMe solutions which involve in-stream video advertising, this delivers videos into relevant text articles, explains Stephanie Gaines, VP of  Corporate Marketing, The introduction of the player […]

The very notion of an advertising campaign is changing from longterm planning to realtime delivery and media optimization. Mindshare has been one of  the media agencies in the forefront of the transformation.  While the agency employs a number of tools including programmatic, the aim now is around “automating intelligence,” explain Jordan Bitterman, Chief Strategy Officer of […]