Andy Plesser

The very notion of an advertising campaign is changing from longterm planning to realtime delivery and media optimization. Mindshare has been one of  the media agencies in the forefront of the transformation.  While the agency employs a number of tools including programmatic, the aim now is around “automating intelligence,” explain Jordan Bitterman, Chief Strategy Officer of […]

The recent $49 billion acquisition of DirecTV provides AT&T the ability to serve specific “addressable” ads to some 12 million households.  Combined with AT&T’s audience targeting platform called Blueprint, this gives AT&T the ability to target some 26 million homes in the U.S., explains Mike Welch Head of Strategy, Product and Business Development at AT&T AdWorks, […]

The recently approved acquisition of DirecTV by AT&T will drive the adoption of addressable advertising to the set-top box and across screens, explains Rick Welday, the newly appointed CEO of AT&T AdWorks, in this interview with Beet.TV In addition to the massive scale of the newly merged entities, the technical capabilities developed by DirecTV will mean […]

COLOGNE – In just seven years, the DMEXCO exhibition and conference in Cologne, has joined the venerable Cannes Lions and CES, as an essential event in the advertising, technology, media and marketing space, says Wenda Harris Millard, president and COO of powerhouse consultancy Medialink. Millard, who worked with DMEXCO co-founder Christian Muche in earlier days […]

While the technology to deliver television advertisement  to a specific household via the cable box is now viable, the growth of the emerging medium. called “Addressable TV,” is being held back by a lack of access to “granular” household data owned by the cable and satellite operators, says Steve Murtos, SVP Precision Video at Starcom MediaVest […]

The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space.  For Bill Wise, CEO of  TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen “honest,” it […]

Virool, the video adtech platform that provides publishers with a means to monetize video advertising outside of the traditional video player and into the content stream, is analyzing the facial expressions of consumers to measure reactions to specific video ads, explains CEO Alex Debelov, in this interview with Beet.TV A small group of about 1000 users for different […]

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]

COLOGNE –  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, in this interview with Beet.TV at DMEXCO last month. Big marketers including Ford are on board  with custom campaigns.  The business of display does not work for publishers without massive scale, he says. Helping the bottom […]

COLOGNE –  Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO. SMG parent Publicis announced its DMP in collaboration with Adobe at last year’s […]

COLOGNE – Known in the media and adtech industries as a powerful networker, with glitzy parties in Cannes and at CES, MediaLink is expanding with dedicated practices around programmatic advertising, a content creation unit and a very active role in many of the current agency reviews, explains Dee Salomon, CMO, in this interview last month […]

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the “machine-driven”world of adtech that is essential says Bob Bejan, Global Creative Executive Director of AOL in this interview with Beet.TV Bejan, who joined AOL this summer from Microsoft, with the integration of Microsoft advertising […]

ZenithOptimedia  EVP Julian Zilberbrand has been tapped by Viacom as EVP of the newly formed Audience Science unit.  The unit will apply audience targeting around cross-platform delivery of video advertising.  The news was reported this morning by the Wall Street Journal. Earlier this year, during the Digital Content NewFronts, we sat down with Zilberbrand to talk […]

Big broadcasters, cable nets and MVPD’s are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in 2016 and quickly scale, says Scott Ferber, CEO of Videology, an ad tech company that provides services in the sector. Ferber also talks about the future of addressable TV and remarks […]

The acquisition of Rentrak by comScore represents “an alternative” approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit of WPP, in this interview with Beet.TV WPP has had minority ownership positions in both Rentrak and comScore.  It will have a 16 percent stake in the combined company which could go up […]

As targeting around the delivery of video advertising becomes increasingly sophisticated, another essential role of technology is to understand the interests of the consumer, says Amanda Richman, President of Activation and Investment for Starcom, in this interview with Beet.TV  Serving the right message is essential, particularly in light of consumer push back. Richman was on […]

COLOGNE – Technology is powering a transformation of the creative ad agencies along two lines: one is targeted or  “precision” marketing, and the other is around the analysis of consumer data in the creative process.  Underlying all this is the “speed” of execution, explains Troy Ruhanen, Global CEO of Omnicom’s TBWA agency. We spoke with him […]

COLOGNE –  Surrounded by tens of thousands of adtech executives at DMEXCO, the creative process was not part of the conversation,  but it needs to be, says Jonathan Nelson, CEO of Omincom Digital, in this interview with Beet.TV We spoke with him about fast changes in the ad tech world, including the rise of “tech stacks,” mobile/social […]

COLOGNE – Teads, the video ad tech platform at allows publishers to monetize video advertising in article pages, outside the conventional video pre-roll, has registered 300 percent growth, for the first 8 months of 2015.  This has been primarily powered by programmatic sales of publisher inventory, says Bertrand Queseda, CEO and Co-founder in this interview with […]

COLOGNE – At DMEXCO, the AOL advertising offering was increasingly global,  driven the company’s new role in managing the Microsoft advertising business.   At the show floor, we spoke with AOL’s global advertising sales chief Jim Norton about the integration with Microsoft and the opportunities in a number of markets. This video is part of […]