Andy Plesser

On Monday evening, AOL and its new corporate parent in Verizon, announced Go90,  a new free, ad-supported mobile video app. At the Advertising Week event, we spoke with AOL President Bob Lord about the launch, the focus on mobile, and the rapid growth of the AOL tech stack. The Go90 app will be available this […]

COLOGNE – Virool, the San Francisco-based adtech firm that provides publishers with video ad units that appear in text articles, on desktop and mobile devices, is expanding its operations internationally with the its London operations headed by digital media veteran Andy Chandler. At DMEXCO, we spoke with Chandler with the emergence of the new units, […]

COLOGNE –  Current forms of media consumption will inevitably change with the “Internet of Things,” rendering conventional screens unneeded, says Ray Velez, CTO of Razorfish, in this interview with Beet.TV He says that with smaller chips and Internet enabled devices, all “physical” objects can become digital. Regarding the approach of marketers in this new world, it […]

COLOGNE — Ooyala, the big video services company that bought European video adtech firm Videoplaza a year ago, is finding success with its anti-ad blocking software, says Rags Gupta, GM of Ooyala, EMEA, in this interview with Beet.TV He says the European roots of Videoplaza, having addressed this issue when it first arose in Germany, […]

COLOGNE – Collective, one of earliest buy-side programmatic companies, has introduced a cross-platform media buying platform called Visto.   We spoke with founder and CEO Joe Apprendi about the new product, developments at Collective and his views on trends including ad blocking and the perils for publishers and marketers in over riding ad blocking software. We […]

COLOGNE –  Based on its most current studies, some 200 million people worldwide are using ad blocking software which is leading to loss in unrealized revenue of $22 billion in revenue for publishers, according Johnny Ryan, Innovation Leader at Pagefair, a company that provides ad blocking solutions.  The study was done jointly with Adobe. Factors […]

COLOGNE –  With its recently forged alliance with the Rubicon Project, video adtech company Virool is expanding its publisher relationships around the use of it’s “in-text” video unit, says Brian Danzis, Chief Revenue Officer of Virool, in this interview with Beet.TV Virool,  and the emergence of “in-text” or “out-stream” videos were covered recently in the […]

COLOGNE – Banner ads on mobile just “doesn’t exist in my mind” and the future is native advertising, delivered in innovative ways, says Chris Wallace, Mindshare’s managing director for digital in EMEA, in this interview with Beet.TV He speaks about new emerging units, including the ones from Teads which deliver advertising messages in the mobile […]

COLOGNE – Sky’s AdSmart addressable ad program, launched nearly two years ago,  has served ads to  satellite-connected TV’s for nearly 500 advertisers, including some 70 percent who hadn’t been on Sky or indeed on television, explains Jamie West, Deputy Managing Director, SkyMedia, in this interview with Beet.TV We spoke with him on the DMEXCO show floor […]

COLOGNE –  With the recent announcement to buy Millennial Media, AOL is moving aggressively in building a mobile tech stack, explains Bob Lord, President of AOL, in this interview with Beet.TV.  We spoke with him earlier this week at DMEXCO. Also in the interview he speaks about recent acquisition of AOL by Verizon. This video […]

COLOGNE  – With 800,000 square feet of exhibition space and some 43,000 attendees, DMEXCO has ascended to be one of the four essential media/technology conferences along with CES, Cannes Lions and Mobile World Congress, says Christian Muche, co-founder of DMEXCO, in this interview with Beet.TV We interviewed him earlier this week on the conference floor..  In […]

COLOGNE – This year’s DMEXCO had a record attendance of 43,000 a nearly 30 percent increase over last year.  The giant global adtech and media show was notable for its size and also for the large presence of global television operators and broadcasters, says Ashley J. Swartz, CEO of Furious Corp, in this wrap-up overview […]

London-based Unruly, a social video advertising platform, sold for $176 million dollars, it was announced on Wednesday.  In May in New York, we spoke with co-founder and co-ceo Sarah Wood about the company’s products and growth.  We have republished that video today.

COLOGNE — With the explosion of premium video content, consumed across multiple devices, the advertising marketplace has reached a sort of liquidity, explains Doug Knopper, co-founder and co-CEO of FreeWheel, in this video interview. FreeWheel was founded in 2007 and was acquired by Comcast last year. We spoke with Knopper in Cologne where the company is an […]

COLOGNE — Earlier this year Xaxis, the data-driven media unit of WPP, launched a new company called Light Reaction.   Yesterday, we sat down with its head Paul Dolan for a chat about performance-based advertising and the growing relevancy among brands for its model. This interview is part of a series of videos leading up […]

Facebook’s Instagram unit has announced a range of new advertising units including a 30-second video ad unit and a premium product called “Marquee” which allows brand to “own” a prime position in the Instagram feed, explains Patrick Harris Global Agency Development lead at Facebook,  in this video interview. He says that advertising on Instagram is launching in […]

SpotX, a leading video inventory management, widely known as an SSP for premium publishers, has launched an “in-content” ad unit. Unlike in-stream ads, which appear in a publisher’s video player, these units appear in the text of the articles on desktop and on mobile. We spoke with SpotX SVP Sean Buckley about the new unit […]

The industry lost one of its true visionaries this week with the passing of Curt Hecht, 47, to lung cancer. A veteran digital advertising and publishing executive, Hecht was a pioneer in addressable TV.  He created experimental programs, including one of the first in 2006 with GM and Comcast. As Chief Revenue Officer of The […]

Arun Kumar, global president of IPG’s Cadreon unit, sees AT&T’s acquisition of DirecTV as a watershed moment in a new era of television.  He says that the merger will mean more intelligent targeting of consumers with data on the household level. He says that inevitable evolution of the new medium will bring new muscle to an […]

Integral Ad Science, the New York-based tech company that describes itself as  “the leader in quantifying digital media quality” has raised $67 million: $27 million in venture funding from Sapphire Ventures and $40 million in debt financing from Silicon Valley Bank. In this previously published video, company CEO Scott Knoll talks about  how the company […]