Andy Plesser

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people entering the industry, says Tim Armstrong, CEO and Chairman of AOL Inc in this video. Also […]

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and technology innovation observes Sir Martin […]

CANNES – As addressable TV advertising emerges, so are a number of companies including Visible World (recently bought by Comcast), Clypd, Simulmedia and others.  For the new medium to succeed, one essential will be companies that focus on yield management around addressable TV, says investment banker Terence Kawaja. Kawaja is CEO of LUMA partners, a boutique […]

CANNES – Comcast’s data from its twenty millions set-top boxes, coupled with marketers’ first party data, will create a “whole new world” for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships in this this interview with Beet.TV Comcast has been expanding its addressable technology via acquisitions including […]

CANNES – We are living in the “golden age” of television which is being populated by an unprecedented amount of premium programming, says Liz Dolan CMO of Fox International Channels.   For advertisers, this represents new opportunities – including powerful brand association with shows via social media, she explains. She cites the “Walking Dead” as an […]

“Uninterrupted,” a video site of videos by prominent athletes had its official launch in Los Angeles this week.   In Cannes last month, we interviewed James’ longtime business partner and childhood friend Maverick Carter about their new venture which is being published in partnership with the Bleacher Report.  The series initially launched last December. We […]

CANNES – Teads, the video platform that powers video advertising into the text articles of many of the world’s top publishers including Forbes, the Guardian, the Washington Post and Le Monde, has grown quickly from its origins in Paris to be a global company which is now booking most of its revenue in the U.S. […]

Historically, video ads that start automatically on the desktop has been seen as an annoyance.  On mobile device, in the Facebook news feed, it is a “delight” says Facebook’s global ad sales chief Carolyn Everson in this interview with Beet.TV Everson says that new forms of advertising, which are generally under 10 seconds, are finding […]

CANNES – While agency clients want to have complete transparency over what they buy programmatically and prefer to buy in a private exchange, there is room for buying in an open marketplace, explains Adam Shlachter, Chief Investment Officer of Digitas LBi i this interview. We spoke with him about the advertising industry transition to an automated marketplace during the […]

CANNES –  Native advertising was very much part of the conversation at Cannes Lions with the BBC and others announcing ambitious initiatives.  One of the most talked about was the announcement of a joint venture between WPP, Snapchat and the Daily Mail around a native advertising initiative called Truffle Pig. At Cannes, we spoke with Rob […]

CANNES – An app that allows women in Turkey to ask for help by simply shaking their phone, won the Media Grand Prix at the Cannes Lions Festival last month. The use of technology and media by “NGO” like organizations for public good was one of the most creative and important trends at Cannes Lions […]

CANNES – Much has been said over the past year about the issue of advertising fraud and  the danger it poses to the ad tech industry.   This was a contentious topic of conversation at the recent Rubicon Project rooftop session during the Cannes Lions Festival. After the session, we spoke with moderator, Jay Sears, SVP […]

Facebook has launched an “alpha” version of a revenue share scenario with video producers.   The split is based on consumer interaction with the video, explains Carolyn Everson, VP of Global Marketing Solutions in this video interview with Beet.TV The arrangement is quite new and there is “no money changing hands” at moment.  Facebook will […]

CANNES –  Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped.  This has happened in large part as audiences moved  to video-on-demand and the measurement services which have not been up to the task, says Irwin Gotlieb, chairman of WPP’s GroupM unit. He says that some 70 percent of the drop in viewership is […]

CANNES —  Fullscreen, the popular MCN, along with its parent group Otter Media, is developing a means to measure the impact of video views of custom advertising, says Kevin McGurn, Head of Sales, in this interview with Beet.TV The new measurement system, meant to quantify a gross rating point (GRP),  is being developed with Nielsen and Millward […]

CANNES –  Hulu, the giant video portal supported by three of the four U.S. television networks, has become the biggest ad-supported, IP-delivered platform in the living room, says Mike Hopkins, CEO in this interview with Beet.TV Regarding advertising, he says that Hulu has found the right mix of targeting ads and managing the ad load […]

CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off. The company has recently raised a $30 million round and has over 400 employees in 26 cities in 18 countries. […]

CANNES – The  rate of change in the automation of advertising buying and selling and the industry will reach full automation in short order, say Mike Cooper, Worldwide CEO of Omnicom’s PHD media agency unit.   In the interview he also comments on the unprecedented number of media agencies in review by clients. We spoke […]

CANNES – Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a particular time. Xaxis, the automated media buying unit of GroupM, launched a product last year called Xaxis Sync. It  synchronizes TV ads and serves related ads via mobile and other platform in real-time. […]

CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with Beet.TV Not only are brands delivering targeted ads, the technology to […]