Andy Plesser

CANNES – Cadreon, the digital marketing platform of IPG Mediabrands, will introduce its programmatic TV buying platform created in partnership with TubeMogul, next month with its first campaigns, says Arun Kumar, Global President, in this interview with Beet.TV Kumar says that the new platform has been demonstrated to several agency clients during the Cannes Festival. […]

CANNES – An unprecedented amount of media agency assignments are in review.   Morgan Stanley has put that amount at $25 and considers the situation material to the stock price of big advertising marketing companies  Michael Kassan, CEO of powerhouse media consultancy MediaLink, is helping many big brands in their agency reviews.   He likens […]

CANNES – WPP is “placing its bets” with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. […]

CANNES – Technology is allowing advertisers to target specific audiences and even individuals, rather than demographic groups.   With this targeting is coming new ways for attribution modeling determine the impact of media, explains Brian Terkelsen, President of MediaVest, in this interview with Beet.TV We spoke with him about attribution models, addressable TV and the […]

CANNES – From a backstage conversation at last year’s Cannes Lions with Facebook COO Sheryl Sandberg, the Festival for the first time will recognize the impact of gender inequality on creativity, explains Philip Thomas, CEO  of the Cannes Lions Festival, in this interview with Beet.TV  The award is called the Glass Lion. We spoke with him about […]

The opportunity for advertisers to deliver TV ads to specific homes , via cable and satellite boxes and connected TV’s is “totally transformational” and it is happening now, says Irwin Gotlieb, Chairman of  GroupM,  WPP’s media buying umbrella group.  He says the media industry of the future  will see 2015 as the the year that addressable […]

Storyful, acquired by News Corp in 2013, has for several years been an authoritative tool for leading publishers to find and verifying consumer-generate and various forms of social content.  It has expanded its reach to the advertising world with an agreement with the the giant media agency Starcom MediaVest Group.  The alliance was announced last month. We […]

CHICAGO – The emergence of targeted, household-level TV advertising, will spawn a “renaissance” of creative ad making, says Tracey Scheppach, EVP of Precision Video at Starcom MediaVest Group, in this interview with Beet.TV She explains that creativity will be essential in delivering the right message to the targeted household.   But this renaissance is not happening quite […]

Addressable TV, delivering advertisements to a specific household’s cable or satellite box, is becoming a viable, albeit a nascent new medium with “hundreds of millions of dollars” being spent.  GroupM’s advance television unit Modi Media has implemented 100 addressable campaigns so far this year, says Michael Bologna, President, in this interview with Beet.TV Addressable works for brands, […]

Visible World, a pioneering video adtech firm that helps marketers deliver ads to specific household cable and satellite boxes, will be acquired by Comcast, according a report published by the Wall Street Journal. Last year, we spoke with founder and CEO Seth Haberman about the company and the prospects for “addressable” television.   We have […]

Becoming sort of holding company within its parent WPP, Xaxis is launching new, stand alone businesses.  The latest is called Light Reaction, a company that measures the impact of mobile advertising, says Brian Lesser, Global CEO of Xaxis in this interview with Beet.TV The new unit is an amalgam of two acquisitions of ActionX and […]

Colorado video adtech company Altitude Digital, has raised $30 million in financing, enabling it to expand its supply-side platform offering (SSP) to publishers globally, explains Jeremy Ostermiller, CEO, in this interview with Beet.TV The financing was announced in April. More on the growth in the Denver-based company in this report in the Denver Post. We […]

LONDON – Adoption of programmatic video advretising is moving more quickly in Canada, a number of European and Asian markets than in the U.S., says Ryan Jamboretz, Chief Revenue Officer of Videology, in this interview with Beet.TV He says that more than half of the company’s revenue is now coming from outside the U.S. We […]

Koomona is an Israel-based start-up that uses machine learning technology to help publishers allocate inventory and sell at the highest price.  The company has been in the market for the past 18 months.   It provides solutions in display and mobile and will enter the video sector next, says Amiad Solomon. Solomon, who founded  and sold […]

Tapad, a New York-based start-up that allows brands to measure impact of advertising across multiple screens, raised $18 million this month.  With the funding the company is set to expand its licensing business and to launch new products including one to measure ads on linear TV, says Are Traasdahl, CEO and founder in this interview with Beet.TV […]

From the MediaLink suite at the top of the Carlton hotel, to the stages and hall of the Palais, innovation around advertising technology will be more prominent than ever, says Michael Kassan, CEO of powerhouse media consultancy MediaLink.  We spoke with him in April about the upcoming Cannes Lions Festival. MediaLink will showcase a number […]

Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments.  The most recent is in Furious Corp, an enterprise software solution for broadcasters and publishers to more effectively manage advertising inventory. The Nielsen fund totals $10 million and is partnering with the […]

The transformation of television and the emergence  “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and the emerging opportunities for advertisers to deliver targeted advertising to individual cable and satellite […]

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves publishers, in this interview with Beet.TV We […]

Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest in outstream for mobile as consumption moves to […]