Marketers Finally Find Their Groove at CES, MediaLink’s Wenda Harris Millard explains

LAS VEGAS — In the not so distant past, CES was a curiosity, albeit a bewildering one for marketers.  Now they are very much part of the conversation and “upbeat” and confident about their role at the  essential show, says Wenda Harris Millard, President & COO of MediaLink, in this interview with Beet.TV She also […]

 
 

Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising

LAS VEGAS – In a much talked about public session at CES, CBS Les Moonves declared that serving ads across screens, meaning on television and digital devices, provides the same impression: “We don’t care where you watch it or when you watch it — we just want it to get counted and we want to get paid […]

 
 

Video AdTech firm Teads Raises $30 Million in New Financing, Eyes IPO

Teads, the Paris-headquartered video adtech company,  which allows advertisers to place video ads in various locations on Web pages and on mobile devices, outside of the conventional pre-roll scenario, has raised $30 million in new funding, the company announced this week. The company is planning to file for an IPO this year, said co-founder and […]

 
 

Akamai Eyes Video Delivery Problems with Media Analytics Tool

LAS VEGAS –  The delivery of video to consumers is not always smooth as there canbe  problems along the route, from ISP’s the consumers’ devices.  These problems can create buffering which causes viewers to quickly abandon their viewing experience, explains Akamai’s Noreen Hafez in this interview with Beet.TV She explains that a wait of just […]

 
 

Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

LAS VEGAS — Amazon has become a $1 billion advertising platform, but that’s just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV Coined recently as “inline” advertising, Bitterman sees big opportunities for publishers and brands around advertising that appears “inline” with consumer decisioning […]

 
 

“Chaos” Has Lead to Success for Powerhouse Consultancy MediaLink

LAS VEGAS – The upheaval or “chaos” in the media advertising business has lead to the success of MediaLink, the powerhouse consultancy, says founder and CEO Michael Kassan who explains the growth of the company to its current size of some 90 employees and a client list of who’s who in the media, publishing and […]

 
 

AOL Expands Publisher Syndication & Monetization Services with Vidible Acquisition

AOL, which has become one of the biggest digital video platforms, in large part around its syndication business, is about to expand its offering to publishers with the recent acquisition of Vidible, says Bob Lord, Global CEO of AOL Platforms, in this interview with Beet.TV He says that Vidible, which has a robust, self-service technology […]

 
 

WPP Wants to Support an “Independent AdTech Ecosystem,” Xaxis’ CEO

This year, there was a dramatic rise in adtech “stacks,” with Facebook’s relaunch of Atlas and the expansion of Google’s DSP business, but WPP wants to support “an independent ad tech ecosystem” where technology and media companies remain separate.   It is this direction that aligns with the recently announced alliance with AppNexus, explains Brian […]

 
 

The Next Big Thing at WPP Digital: “Creative Optimization”

In 2015, WPP’s large portfolio of digital agencies, tech providers and content companies, which are fully or partly owned by WPP,  will be organized into a “complete” offering that can “compete with any company in the world,” says David J. Moore, President of WPP Digital and Chairman of Xaxis, in this interview with Beet.TV Moore […]

 
 

AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down with […]

 
 

WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this interview with Beet.TV This new scenario will allow the agency to sell […]

 
 

AOL Tops comScore Rankings of Video Advertising Properties

In comScore’s monthly ranking of video advertising properties, AOL reached the top spot for the time. It  ranked #1 in video ad reach, serving ads to 53.8 percent of the total U.S. population in October. BrightRoll Platform came in second with 52.3 percent reach, followed by LiveRail with 52.1 percent, SpotXchange Video Advertising Platform with 51.6 […]

 
 

Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke with CEO Oren Harvevo about the company’s […]

 
 

AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald’s,Target, Digitas, Havas and SMG

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also participating will be  brand marketers  from McDonald’s and Target and media agency execs from Digitas, Havas and Starcom MediaVest Justine will speak about her AOL series about wearable tech called HardWired […]

 
 

Web Star iJustine Joins Brands and Ad Execs in Chicago for Video Summit with AOL and Beet.TV

Video star iJustine, whose series on AOL about wearable tech has gotten some 20 million views in its first season and is now in season two, will be among the speakers at a video summit in Chicago on November 19 at the Soho House.   The program will take a look at how Web creators, […]

 
 

Yahoo Buys Video Ad Tech Company BrightRoll for $640 Million

Yahoo will purchase the video ad tech platform BrightRoll for $640 million in cash, Yahoo announced today. Recently, we interviewed BrightRoll COO Bruce Falck about the company and the sector.  The senior Google executive joined BrighRoll in July. We have republished that video today. TechCrunch first reported the likely deal last month.

 
 

John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

When John Battelle sold Federated Media earlier this year, he kept control of the company’s programmatic publishing SSP which he named sovrn.   Sovrn provides programmatic sales operations for many long and mid-tail publishers who want to sell programmatically.  The platform is integrated with all the major DSP’s. Walter Knapp, the former COO of Federated, […]

 
 

Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo

Video personalization is going to be powerful development where consumers and control and create their own advertising experience.   It will be fully realized when virtual reality becomes widely adopted, but for now two dimensional personalizing works, says Jon Anselmo, Head of Digital Activation at MediaVest. We spoke with him last month in New York […]

 
 

Virool Expands from Self-Service Video Marketing Tool to Programmatic Solution for Agencies, Brands and Trading Desks

Virool, the San Francisco-based video programmatic ad company, which launched in 2012 with a self-service platform for small producers, has expanded its offering  to include to big ad agencies, trading desks and brands, explains Brian Danzis, Global Chief Revenue Officer in this interview with Beet.TV Danzis says that the company serves videos programmatically to a […]

 
 

“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover

Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web activity and ROI, explains Kim Kyaw, Manager of Digital Marketing and Social Media for Land Rover, in this interview with Beet.TV The automaker uses Eyeview to customize video ads to consumes in some 90 markets, […]

 
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