Andy Plesser

Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web activity and ROI, explains Kim Kyaw, Manager of Digital Marketing and Social Media for Land Rover, in this interview with Beet.TV The automaker uses Eyeview to customize video ads to consumes in some 90 markets, […]

RUN, the New York-based programatic mobile ad buying platform, has been acquired by Publicis, the company announced last week.   This week, we spoke with Jay Askenasi, CRO about the company, the acquisition and plans to continue to serve the ad buying industry outside of Publicis.

NAPA, CA – While video advertising transactions will inevitably move to programmatic or automated systems,  there are big barriers now and one of the biggest is the lack of proper analytics around video views on OTT devices and game consoles, says Julian Zilberbrand, EVP Activation Standards, Insights and Technology at the global media agency Zenith Optimedia. […]

NAPA, CA — The rise in programmatic advertising has been tremendously disruptive the client – media agency relationship,  with many clients embracing technology solutions in-house, says Joanna O’Connell, former Forrester analyst and now lead analyst at AdExchanger. Agencies are being challenged to change.  Some, like Starcom MediaVest in its relationship with Kraft, have made an […]

NAPA, CA  –  The advent of addressable TV, a scenario where by advertisers can deliver their messages to a specific household set-top box,  will bring more advertisers to TV, says Gary Milner, Director of Global Digital Marketing at computer giant Lenovo, in this interview with Beet.TV While this is notion of addressable advertising is still […]

MediaStorm, an independent media agency that represents a number movie studios and television programmers and networks, is finding high efficiency in providing online video ads that are customized for specific consumers, says Charlie Fiordalis, Managing Director, in this interview with Beet.TV He cited the work of Eyeview in delivering versions of film trailers that match […]

NAPA – IPG’s Magna Global is working with FreeWheel and TubeMogul in a programmatic reserve program to buy premium video, reported AdExchanger earlier this month.   Brands participating in the program include Allstate and Target. At the TubeMogul partner meeting last week, we interviewed Vin Paolozzi,  Vice President, Marketplace Development and Investment at Magna Global […]

NAPA, CA – Clypd, the Boston-based start-up, that has raised $13 million in funding, is focused on the sales automation of TV advertising inventory of broadcasters and MVPD’s. In June the company announced its integration with a  number of digital video platforms, allowing companies including TubeMogul, Turn and Google. to buy TV ads through the […]

Eyeview is serving customized video ads for a number of big consumer brands including Land Rover and Lowe’s, delivering customized versions of creative to individual consumers, explain Oren Harnevo, CEO, in this interview with Beet.TV Harnevo calls it “programmatic creative,” delivering a sort mash-up existing and new campaigns which are targeted with rich data, powered […]

NAPA, CA –  In order to guarantee valued inventory for its advertisers, Xaxis has implemented  a program to secure premium publishing supply through an “upfront” trading strategy.   This solution is powered by video ad tech provider TubeMogul, says Jessica Levine, Director of Video at Xaxis, the programmatic agency of WPP, in this interview with […]

With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic video to target voters with online video, many who don’t watch TV, explains Scott Nathanson, VP of Sales for SpotXchange, the video ad tech firm. SpotXchange has activated  nearly 200 campaigns in key election […]

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in this interview with […]

For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media,  in this interview with Beet.TV With advent of the Affordable Health Care Act, AETNA has been focused  on education and […]

Collective, a programmatic advertising technology company, is using its ad decisioning engine to buy linear television, explains Eoin Townsend, Chief Product Officer, in this interview with Beet.TV   The amount of video inventory to be bought on a programmatic basis is quite, small and limited largely to local time slots on cable programming, it will […]

CHICAGO,  The Jun Group,  a video ad tech company that serves branded video ads to several hundred publishers site and mobile apps,  is in a pact with the big WPP media agency Mindshare for its real-time ad delivery platform called The Loop.  In an interview with Beet.TV, Jun Group CEO Mitchell Reichgut explains how his […]

Video viewing by a new generation, who see their phones and tablets as their “TV,” is driving a transformation of video consumption.   Advertising will be more integrated into mobile video as measurement tools become more sophisticated next year, says Bruce Falck, a former senior Google executive who recently joined video ad tech provider BrightRoll […]

Inventory sold in the Microsoft ad exchange includes display and mobile apps and will eventually involve video, says Adam Roodman, Director, U.S. Targeting and Programmatic at Microsoft Advertising, in this interview with Beet.TV He says that while much of Microsoft’s inventory is sold directly, on a reserved basis to advertisers, the rest goes into the […]

The adtech industry continues consolidate  into giant tech silos, with several owned by big publishers including AOL, Facebook, Google and Yahoo.  But TubeMogul CEO Brett Wilson sees a conflict between the role of these media owners and their emerging  businesses as media buying platforms. TubeMogul is not in the media business and will not, says […]

Comcast, the nation’s largest cable operator, is ready to deliver addressable ads on a household level and will rollout the service fully this year.  The ads will be the two-minutes that the cable programmers provide MSO’s within each hour. These are generally local ads.  Comcast is not delivering the network-level ads on an addressable basis. […]

Branded video has emerged as the hottest marketing approach for advertisers. At the  Cannes Festival, the “branded entertainment” track was the fastest growing with submissions. Media agencies, creative shops and new boutiques are lining up to produce digital-specific video content. But in the midst of this expansion, there are questions and challenges: how and where […]