Videology’s Scott Ferber, We’re Stitching Together the AdTech Stacks

COLOGNE, Germany, Scott Ferber, founder of Advertising.com and Videolgy, sees the future of adtech as an interoperable scenario, not a siloed one amongst various tech vendors.   He sees Videology’s role as “stitching together” the various pieces of the ecosystem.   We spoke with him about the evolving programmatic landscape in this interview at DMEXO. […]

 
 

Publicis and Adobe in Pact for “One-to-One” Marketing Initiative

COLOGNE, Germany –  Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO,  we spoke with Stephen Beringer, President of VivaKi’s Audience on Demand, a Publics digital unit. Always-On will be available to all the Publicis agencies. Beringer describes the platform as […]

 
 

Synching Mobile Ads to TV Commercials, Now as a “Conquest”

LONDON – Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powering the delivery of mobile ads synched to a particular TV commercial.  Here’s our interview with Xaxis EMEA CEO Caspar Schlickum on Xaxis Synch, a platform powered by Civolution, explaining the implementation. The […]

 
 

A Record 30,000 Digital Media Execs Headed to Germany for DMEXCO

COLOGNE, Germany – A record 30,000 attendees will listen to over 200 speakers and see the offerings  some 800 exhibitors at next week’s DMEXCO, the tw0-day global conference of the digital media world in Cologne, Germany. At Cannes in June, we spoke with DMEXCO co-founder Christian Muche about this year’s agenda and the rising attraction […]

 
 

VivaKi’s Marco Bertozzi on the Rise of Sophisticated DMP’s

With the emergence of increasingly sophisticated programmatic technology, advertisers have the opportunity to harness their data to targeted consumers.  To do so, they need to build deeper data management platforms, (DMP’s).  This will be a key conversation next week at the DMEXCO conference in Cologne, says Marco Bertozzi, President of AOD, EMEA and North American Client […]

 
 

AOL to Expand Ad Automated Marketplace with Big Focus on Linear TV

AOL’s rapid’s development of an automated marketplace, for advertisers and publishers to buy and sell digital ads, will expand  in the year ahead with a big focus on linear TV planning and buying,  says Bob Lord, CEO of AOL Platforms, in this interview with Beet.TV. Lord predicts consolidation among tech vendors in the coming months. […]

 
 

Agency Trading Desks “Are Going to Have to Change Their Pricing Model,” Forrester’s Richard Joyce

With publishers and advertisers embracing increasingly sophisticated software to buy and sell advertising on an automated basis, the advertising agency trading desks “are going to have look at how they provide value to marketers,” says Richard Joyce Senior Analyst at Forrester.   Joyce, who is the primary analyst covering programmatic advertising, joined the big research […]

 
 

VivaKi’s Hopwood on Programmatic Advertising: “We are on a Tidal Wave of Innovation”

LONDON –  From the emergence of programmatic television selling from  the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon,  the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform EMEA at VivaKi, the Publicis unit.  He […]

 
 

Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media

While advertising-supported  digital media is quickly growing, there are much larger opportunities for adtech companies.  This exists in the total addressable market (TAM).   This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV Kawaja will speak about […]

 
 

LiveRail’s Mark Trefgarne on RTB vs. Programmatic Guarantees

SAN FRANCISCO – The delineation between private vs. open exchanges and real-time bidding (RTB) vs. programmatic guarantees is driven by the needs of the publisher says Mark Trefgarne, CEO of the supply-side video ad tech company LiveRail, in this interview with Beet.TV Earlier this summer, LiveRail was acquired by Facebook. We spoke with him for […]

 
 

TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom

LONDON – Civolution, the Netherlands-based audio content recognition company (ACR) is finding high click-through rates with Twitter, synching TV ads with Twitter ads units.  A pilot program with Omnicom’s Resolution Media on a movie campaign found click rates of as 250%, the company announced at Cannes. We spoke with Andy Nobbs, CMO of Civolution about the […]

 
 

Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

LONDON  —  Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its  self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV Nelson also talks about the implications of the California company’s recent announcement to acquire [x+1]. He speaks about emerging trends to be discussed at the […]

 
 

AOL Readies Slate of Web Original Video for the U.K.

LONDON  — AOL has been expanding its video offering via its web originals and its distribution play across screens.   This initiative is expanding internationally as  AOL readies a slate  of Web original premium video for the U.K. market, says James Harris, Agency Lead, International, in this interview with Beet.TV  The new shows will be […]

 
 

Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum

LONDON – It’s a bit like finding the “lost GRP,” says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency’s new ad-synch product, in this interview with Beet.TV He says that the platform serves synched ads to  multiscreen viewers, many who reach for their handheld during TV commercials breaks.  He says that […]

 
 

Rubicon Taps Global Publishers’ “Demand for Greater Efficiency”

LONDON –  The Rubicon Project, the Los Angeles-based adtech firm, has been rapidly expanding globally as publishers demand greater efficiency in managing their ad sales, says Jay Stevens,  GM for International, in this interview with Beet.TV    Rubicon helps a number of big global publishers including News Corp, power their programmatic sales operations. The company […]

 
 

Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV

In just the past six month, Vice has become “one of the biggest newscasts in the country and possibly the world,” says Vice SVP for sales Brian Dietz in this segment on Beet.TV.  Dietz tells our Ashley Swartz that Vice news has some 650K subscribers on YouTube and has had 70 million videos viewed since […]

 
 

Amazon to Buy Live Video Portal Twitch for $1Billion, report

Twitch, the live video platform that allows gamers to interact over  the Internet, will be acquired by Amazon for over $1 billion, the Wall Street Journal reports.   the site was formerly known as Justin.tv, a pioneering platform for personal live streaming. Last year, we spoke with chief revenue officer Jonathan Simpson-Bint about the company’s fast […]

 
 

Facebook Closes on LiveRail Acquisition, our Interview with CEO Mark Trefgarne

SAN FRANCISCO – Facebook’s acquisition of LiveRail for a reportedly $400 – $500 million, which was announced on July 2, closed yesterday, reports TechCrunch. Last week in San Francisco, we interviewed LiveRail CEO Mark Trefgarne about next steps.  While LiveRail will operate and serve its clients as a stand alone entity, the company moving its […]

 
 

Australia’s Telstra Acquires Video Services Firm Ooyala

Mountain View, California-based video services company Ooyala, has been acquired by the Australian telco Telstra, the companies announced today.   Telstra will own 98% of  the company which will continue to operate independently. Ooyala was founded by former Google executives in 2007. It has raised $122 million in funding which includes earlier investments by Telstra […]

 
 

SpotXchange Sells Majority Stake to European Broadcaster RTL

SpotXchange, the video ad tech company that provides a technology platform for publishers and broadcasters to sell advertising on an automated basis, has sold a majority of its shares to Europe’s RTL, the companies announced today. RTL, the giant broadcaster controlled by Germany’s Bertelsmann, is acquiring 65 percent  for $144 million, giving the company a […]

 
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