Andy Plesser

ON THE SEA OFF THE COAST OF FRANCE —  Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consultancy, explains Wenda Harris Millard, president, in this interview with Dave Morgan. “We are operators.” At Cannes, MediaLink created a a number of high-profile seminars for its clients along visibility for […]

SAN FRANCISCO –  With the introduction of new data from Rentrak and other providers, technology provider INVISION will be able to provide unified ad workflow for both digital and linear television, predicts David Miller, VP for Product Management, in this interview with Beet.TV The company recently announced partnership with Rentrak. We spoke with him at […]

CANNES, France – While there has been much discussion about the move away from an open bid scenario, to private, programmatic marketplaces which match specific advertisers and publishers, Josh Jacobs, the Global CEO of OMD’s Accuen programmatic unit, says that while private exchanges are extremely important, an open ecosystem is also essential. In this interview […]

CANNES, France – While “programmatic” has been a much-referenced  buzzword of the Cannes Festival, in the future it will just be media buying, albeit machine-lead for most media except network TV, predicts  Michael Kassan, CEO of the powerhouse media consultancy MediaLink, in this interview with Beet.TV We spoke with him during the Festival onboard the […]

CANNES, France –  Maker Studio, the giant multi-channel network of some 50,000 YouTube creators, is finding a majority of its views, as much as 60 percent, coming from mobile, says Erin McPherson, Chief Content Officer of Maker, in this interview with Beet.TV This amount of mobile consumption is higher that the 40 percent that YouTube […]

mDialog, a Canadian firm that has built a live video ad insertion engine, has been acquired by Google, the company announced in a blog post.  More in this report from TechCrunch.  Terms have not been revealed. Last year at the Brightcove customer summit, we spoke with Greg Philpott is the founder and CEO.  We have republished that […]

CANNES –  Yesterday’s news that consumer products giant Mondelez is using video ad tech platform TubeMogul marks the company’s commitment to go one hundred percent programmatic in time.   “Data is having such a profound effect on brands that television planning will go fully programmatic eventually,” says B. Bonin Bough Vice President of Global Media and […]

Mondelez,the giant consumer packaged good company, know for its Oreo brands and other popular  products,  is in an ambitious program with TubeMogul to buy video media programmatically, according to this report in Adweek.   The program is being implemented in collaboration with Mondelez’ global agency MediaVest. Recently, we spoke with TubeMogul CEO Brett Wilson about […]

CANNES — Seeing the emerging role of data in the creative process of advertising and media, Cannes Lions is planning a new track dedicated to the area, explains Philip Thomas, CEO of Cannes Lions, in this interview with Beet.TV In the Wall Street Journal today, Jack Marshall reports on the numbers of data and programmatic […]

Inevitable consolidation of video ad tech vendors and the emerging standards around video viewabilty and ad operations will bring more ad dollars to video advertising, says Matt Prohaska, industry consultant and former head of programmatic advertising sales at The New York Times. Prohaska was one one of the moderators at the Beet.TV Video Ad Fraud […]

SAN FRANCISCO –  Showtime sees smart TV’s as powerful platform for immersive, interactive experiences, explains David Preisman, VP for Interactive Television at the premium cable network.  In this interview with Beet.TV, he speaks about the company’s Sho Synch app and its growing popularity.   The app is available on LG sets. We spoke with him […]

SAN FRANCISCO – Launched by Comcast in 2009 as a means to provide subscribers video on demand on the desktop, tablets and mobile has greatly accelerated the consumption of programming via the “TV Everywhere” scenario.   Originally it was used to stream video on demand programs, now there is a big move to delivering live, […]

SAN FRANCISCO –  The big growth of  “TV Everywhere,”  meaning the authenticated  viewing of  TV programming on digital devices by cable and satellite consumers, is creating expanded video viewing and new opportunities for advertisers, says Beet commentator Ashley J. Swartz, in this wrap-up of the TV of Tomorrow conference in San Francisco. Adobe has  reported […]

While the planning and buying of TV buying is efficient and will not move to an automated marketplace in the near term, it will over time as the TV viewing universe becomes increasingly fragmented, says David Moore, Chairman of Xaxis, the programmatic media agency unit of WPP, in this interview with Beet.TV We spoke with […]

Digital agency Razorfish is registering robust business in its operations in Asia, with “growth of well over twenty percent,” says Pete Stein, Global CEO, in this interview with Beet.TV.  Also in this interview, he outlines some of  the  themes he expects to see at the Cannes Lions Festival next week. We spoke with him as […]

SAN FRANCISCO –  CNN is expanding its new ‘CNN X’ product – a hybrid offering of live TV and personalized  digital content to cable and satellite subscribers with new distribution platforms.   CNN X, which is available on iPad, has just launched on the Web and will soon be available on DiretTV set-top boxes, explains […]

SAN FRANCISCO –  The X1 cable box from Comcast  will be become increasingly “immersive” with a number of new features including more  Apps, Web videos, data and social media over the next few months, explains Matthew Strauss, SVP and GM for Video Services, in this interview with Beet.TV More on developments with X1 in this […]

In combatting the growing issue of non-human video views, the industry needs to align around open source tools, not proprietary technologies which don’t fully solve the problem, says Brett Wilson, CEO of TubeMogul and the founder of Open Video Viewability, an industry association. The state of  video ad fraud and viewabilty standards will be explored […]

With bot-generating activity  comprising as much as 25 percent of views of some campaigns, the industry has to clean up fast.  The world’s largest media agency has laid down the gauntlet by declaring it will only pay for “human” views, says David Moore President of WPP Digital and Chairman of Xaxis, in this interview with […]

While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with Beet.TV She also speaks about […]