Andy Plesser

While the vast majority of decisions and purchases around television ad buying is made in big block sales, there is an increasing amount  inventory from smaller broadcasters and cable operators who are selling ads using a data-driven programmatic scenario, explains Seth Haberman, CEO of Visible World, in this interview with Beet.TV His company’s AudienceXpress tool is allowing broadcasters […]

With a staff of 15 in its Montreal headquarters and a network of freelances , WatchMojo, an information and entertainment channel on YouTube, known for its “ten best” lists, is generating 130 million monthly views with 3 million subscribers.  This scale puts it in the top 10 ranking of most viewed YouTube channelS worldwide, according […]

LONDON — A number of factors have given rise to the position of France as a leader in programmatic ad buying across digital video and linear television, explains Anne de Kerckhove, managing director for EMEA for Videology, in this interview with Beet.TV She says that many big publishers and broadcasters in France have embraced programmatic […]

PubMatic, a fast-growing adtech company which provides automated services to digital publishers, has expanded its mobile offering  this week of the $15 .5 million acquisition of mobile ad server Mocean.  Yesterday, we spoke with Kirk McDonald, president of PubMatic, about the acquisition and the expansion of the company to video as well as mobile. Earlier […]

The recent flurry of media M&A activities, including the AT&T DirectTV deal, means that the big players are “lining up their assets” in advance of the inevitable convergence of TV and digital  video, says Terence Kawaja, head of LUMA  Partners, a boutique New York investment bank specializing in digital media, in this interview with Beet.TV […]

LONDON –  With some 35% of all advertising going to digital media, or about $10 billion last year, the U.K. may have the  greatest percentage of digital ad spend in the world, says Guy Phillipson, CEO of the IAB UK, in this interview with Beet.TV In the interview, he shares the state of digital in […]

Google is in discussions to buy Twitch – formerly known as Justin.tv, the pioneering life streaming platform.  As Twitch, it is primarily a platform for gamers to interact via a live video platform.  The early talks have been reported by The Wall Street Journal. Variety puts a potential sale number at $1 billion. Last year, […]

LONDON – Mirroring the rapid growth of content created for and by brands, there has been a  surge in award submissions in the category of  “branded entertainment.” It is “exploding out of all proportion,” says Philip Thomas, CEO of Cannes Lions in this interview with Beet.TV Another fast growing sector  among the Festival’s seventeen categories is […]

With its acquisition earlier this year of Unicorn Media, Brightcove has expanded its video services offering to the advertising space with its cloud-based ad insertion tool. With the recent introduction, customers are finding increased monetization rates of 30 percent, says David Mendels, CEO, in this interview with Beet.TV He also talks about the launch of […]

The scope of Cannes Lions will grow this year with a wave of new participants from  Silicon Valley, Hollywood  and other sectors, says Philip Thomas, CEO of the Festival in this video interview with Beet.TV taped earlier this year in Las Vegas. Beyond its origins as a celebration of advertising creativity, it is now a […]

Maker Studios, the giant LA-based MCN  that is driving some 7 billion monthly  video views on YouTube, is building its own, proprietary video platform.  The initiative is being undertaken to meet the demands of brand advertisers explains Erin McPherson, Chief Content Officer in this interview with Beet.TV While Maker is building its own platform, it […]

With some 70 percent of its 7 billion monthly views (primarily on YouTube)  coming from outside of the United States, Maker Studio is becoming a a big global player.  To build out its global footprint, the Los Angeles-based company is launching native language operations in several countries and is growing its international operations with offices […]

Perhaps one of the most unlikely players in this year’s Digital Content NewFronts was PBS, the non-profit coalition of the nation’s 300 plus public TV stations.   The Washington-based organization has built a a sizable following on YouTube with original programming commissioned by the network and with digital shows created by member stations. For an […]

While the Digital Content NewFronts, which concludes today, provides good visibility and marketing for the digital advertising industry and video producers, “it’s not a futures market” nor an “upfront.”   TV dominates video with advertising sales expected rise as much as $5 billion this year, says Dave Morgan, CEO of Simulmedia. Morgan’s company provides digital […]

While much of the inventory around AOL’s slate of premium content is sold by the company’s the sales force, unsold inventory is being sold on a programmatic basis  via AOL’s Adap.tv platform, explains Rishi Pahuja, Director of Video Strategy at AOL Video.  We spoke with him about monetization strategy at the recent AOL NewFront presentation. […]

With a mix of original programming and distribution partnerships, AOL has launched a video destinationl in the U.K. which includes news content from national network Channel 4, says Tal Simantov, VP Global Video, in this interview with Beet.TV While video has long been included on AOL sites in the U.K., this is the first time […]

Launched in August of 2012, the HuffPost Live is a “clip generating machine” which has created 1.2 billion video views.   The business has been largely built around this function as a means to create video on demand content.   The live, streaming aspect will grow as more viewers watch on connected devices, included OTT, […]

While Nielsen has had ratings for TV-made  content streamed online, it now has campaign ratings for digital-original video content and is debuting the system with AOL, explains Andrew Feigenson, Managing Director of Digital, in this interview with Beet.TV We spoke last night at the AOL NewFront event in Brooklyn where the new integration was announced. […]

John McCarus, SVP at Digitas, one of the founders of NewFronts, says that deals around digital video are  taking shape as the advertising industry is “jumping into the fray en masse,”  in this interview with Beet.TV He sees this week’s presentations as an “ignition point” as the industry has matured coupled with the expansion of […]

Marking the  international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women. Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about […]