Andy Plesser

While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene, Director of Content at Maxus, a media agency unit of GroupM Worldwide/WPP. In this on stage session with moderator Paul Kontonis, Greene explains best practices around content marketing from its conception to […]

LAS VEGAS – While an increasing number of cable operators and programmers are making their channels available on digital devices, to cable and satellite subscribers via TV Everywhere, the industry is confusing consumers with a vast array of apps and OTT scenarios, explains  Greg Ireland, Research Manager at IDC, in this interview with Beet.TV taped […]

LAS VEGAS — Perhaps the biggest trend coming from the year’s NAB Show is the advent of UltraHD or 4K video. The technology was pervasive among infrastructure companies along with TV and camera makers.   While much has been said about the clarity of the image, the most compelling aspect of 4K is the vast […]

LAS VEGAS — Conviva, the streaming video analytics firm used by many digital publishers including ESPN and HBO, is analyzing some 4 billion monthly video streams to help publishers manage the delivery of video from the  ingestion points to the CDN to the “last mile” connection to the home or mobile device.  For an overview […]

LAS VEGAS – Adobe’s video editing tool Premiere, got a significant upgrade with the integration of some elements of graphics tool After Effects, the company announced at the NAB Show this week.   We sat down with Bill Roberts, who heads up video products at Adobe for an update on Premiere. He says that Premiere […]

SAN FRANCISCO — Netflix is building an in-house programmatic operation with the primary goal  to build brand awareness, explains Kathy O’Dowd, Senior Director, Programmatic Buying for Netflix in this video segment.   Both O’Dowd and Mike Zeman recently joined Netflix from VivaKi, the big media agency. In this segment from the Beet.TV summit on programmatic […]

LAS VEGAS, with nearly 1 million square feet of exhibition space for 1700 companies and with attendees from 139 nations, the NAB Show is having its best year in 10 years, says Chris Brown, who heads the conference, in this interview with Beet.TV The vibrancy this year is due to a number of factors including […]

LAS VEGAS —  Here at the NAB Show, Adobe Primetime announced new utility around its video delivery platform.   In this video interview, Ashley Still, Adobe’s Director of Product Management, explains the implications of the company’s new cloud-based video ad insertion solution.   In unrelated topic, she talks about the company’s tools to monitor shared […]

LAS VEGAS – Adobe has two new customers for its Adobe Primetime digital video delivery and ad decisioning platform:  Major League Baseball and the World Wrestling Entertainment (WWE),  says Campbell Foster, Director of Marketing for Adobe Primetime in this video interview with Beet.TV For the MLB, Adobe is powering the desktop player and the Xbox. […]

LAS VEGAS — Adobe has announced  support for  both ultra HD or 4K and with MPEG-DASH.   While Adobe’s solutions are not yet available, the company is putting its support around the  emerging standards, say Ashley Still, Director of Product & Experience, Video, in this video interview with Beet.TV The new standards will be part of […]

LAS VEGAS  – Comcast’s thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe’s Primetime solution.   Earlier today we spoke with Marty Roberts, SVP for Sales and Marketing at thePlatform about the alliance. In this video interview,  talks about developments the company including recent live streaming events. Please […]

The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper’s main App which surfaces most of the Times’ stories, the new one presents a stream of  selected news in continuos […]

Clifford Levy, a two-time Pulitzer Award winning New York Times reporter turned editor, says that this week’s  launch of NYT Now app represents the “reimagining of news” on a mobile phone. Unlike the paper’s longstanding App, an elegant firehose of over over 200 daily news stories, the new one  is organized with far fewer articles, […]

Storyful, the social news verification company that identifies UGC content for many top news organizations,  which was recently acquired by News Corp for  $25 million, is verifying videos for media partners including the New York Times, the BBC and many others which are serving 100 million monthly views cleared by Storyful, says Mark Little, the […]

HitFix, a Los Angeles-based producer of entertainment news and reviews, editorially positioned somewhere between Variety and TMZ, has found an enormous audience for its videos with 90 million monthly video views via Web syndication and outdoor media, says Jennifer Sargent, CEO and co-founder in this video interview with Beet.TV The company has just launched a […]

While the traditional role of media agencies has been to buy media for brand clients, the increased appetite for content across vast social and digital channels has presented companies like WPP’s Mindshare unit with opportunities to create original content, explains Joe Migliozzi, who is the digital lead of Mindshare’s New York office, in this interview […]

The newly relaunched Time.com is highly video centric, with increased production of original content, a prominent player and a cross-title “recirculation” strategy which is driving consumption of  videos across all the company’s titles, with customized thumbnails of videos displayed on all article pages, explains Craig Ettinger, General Manger of Time.com in this interview with Beet.TV […]

SAN FRANCISCO  — Having established a technology for buying and selling video advertising programmatically, and having entered the medium of linear television, Adap.tv will evolve to become  a cross-media platform, encompassing mobile and display in the  next year,  says Toby Gabriner, President of Adap.tv in this on-stage interview with moderator Ashley J. Swartz.   The […]

Paul Kontonis, a veteran of the emerging medium of branded video, who helped define the category as an executive at Digitas, recently joined the  LA-based Collective Digital Studio (CDS), one of the big MCN’s (multichannel networks),   to design and sell marketing programs to brands around the network’s key YouTube channel stars. We spoke with […]

Taboola, the content discovery technology platform, which powers the  consumption of videos and articles via the distribution of  billions of thumbnail images across the Web and mobile apps, sees discovery as the “fourth” digital advertising medium, added to search, social and display, says CEO and Founder Adam Singolda, in this video interview with Beet.TV Historically […]