Andy Plesser

SAN FRANCISCO – With first party data on some 150 million consumers, Time Inc. is using that data to serve advertising programmatically, explains Patrick Landi, Executive Director of Programmatic Sales at Time Inc., this interview with Beet.TV Also in the interview, he speaks about the emergence of private marketplaces, linking programmatic sales between Time Inc […]

LONDON – The Huffington is registering 44 percent of it’s traffic from outside the United States via it 11 international editions, which adds up to over 92 million unique visitors, says Jimmy Maymann, CEO of the Huffington Post, in this video interview with Beet.TV.  The company plans expand this year with a new global edition […]

SAN FRANCISCO –  AOL announced today the creation of ONE, a platform for both buyers and sellers of digital media to transact.  We sat down with AOL CEO Tim Armstrong after he presented the news as a keynote at the AdTech conference here. He speaks about the “mechanization” of the advertising and media business and […]

Tubemogul, the programmatic video advertising technology platform, has filed for an IPO aimed at raising $75 million, according to government filings.  In January at CES we spoke with founder and CEO Brett Wilson about the company and its leadership role in pushing for viewability around digital video.  We have reposted that interview today.  

SAN FRANCISCO – Today, AOL announced the  organization of its programmatic advertising operations into a new entity which it calls “ONE.”   Joining the initiative as “charter” partner is Magna Global, the media agency of IPG Mediabrands. Speaking with Beet.TV, Kristi Argyilan, president of Magna NA, gives an overview of the automation of digital media, […]

SAN FRANCISCO – Magna Global, the media agency of IPG Mediabrands, is creating new platforms to buy television inventory programmatically, with the creations of private marketplaces, explains Michael Brunick, SVP for Programmatic, in this interview with Beet.TV We spoke with him at the Beet.TV summit on programmatic television advertising yesterday.

SAN FRANCISCO –  Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand –  not as a service which had been the past marketing objective, explains Mike Zeman, Director of North American Marketing, in this interview with Beet.TV Zeman, who joined Netflix last year from the giant media […]

LOS ANGELES — Here at the 4A’s annual meeting, Collective, the New York-based digital advertising technology company, and media agency Zenith, have debuted a TV analytics tool that provides TV planners with data to plan linear television ad buys. The alliance was announce in July. For an overview on the product and its introduction, we […]

LOS ANGELES —  The revelations of vast personal data collection by the U.S. government  has had a big impact on consumer’s perception  of the advertising business, says John Montgomery, Chief Operating Officer for GroupM Activation and the 4A’s privacy chief, in this interview with Beet.TV Last week, he and other advertising and media leaders met […]

Yahoo’s CEO Marissa Mayer will be among the publishing, marketers and agency execs to speak at  the annual meeting of the 4A’s, the advertising agency’s trade group.  Organizers expect 1000 attendees at the Beverly Hills Hilton on March 16-19. For a preview of the conference and some the pressing issues facing the industry the ad […]

Comcast has finalized its acquisition of digital video ad services company FreeWheel, according to this report by Peter Kafka up on Re/code.  The deal could be worth as much as $375 million  In August we spoke with FreeWheel co-ceo Doug Knopper about the company and it’s plans for growth.   Knopper will stay after the […]

Video ad tech company Videology expects the growth of programmatic solutions for buying and selling television inventory and has become “fully integrated” with Nielsen TV data to empower ad buyers, the company announce today. Earlier this year, we spoke with Videology CEO Scott Ferber about the eventual automation of linear TV ad buying via a […]

Today, Adap.tv, the video advertising technology unit of AOL, announced the introduction of a product to power the programmatic buying of linear television ads. The company is debuting the technology with a deep integration with IPG’s Magna Global unit. Here is a statement from Magna Global President Kristi Argyilan on the new product integration: “The […]

Vidible, a San Francisco-based start-up, which has created a content exchange platform for video creators and publishers, has received a $3.5 investment in a Series  A round lead by Greycroft Partners with IDG and The New York Times. The role of Greycroft and IDG in the round  was previous reported in TechCrunch.   The participation […]

As more brand are considering implementing their own programmatic platforms, media agencies need to more clearly present their value, advises Dee Salomon, Chief Marketing Officer of MediaLink, the influential media consulting firm.   In this segment from the recent Beet executive retreat, she says that MediaLink is working with brands in evaluating programmatic solutions. She […]

Whether or not the recently announced $45 billion acquisition of Time Warner Cable by Comcast receives government approval, the impact of cable consolidation coupled with an emerging multi-tiered Internet represents a threat to the competitiveness and to the  Internet itself, says Ashley J. Swartz, CEO of Furious Minds, in this  commentary for Beet.TV  

BARCELONA – AOL is making a big international push around its marquee content brands.  The Huffington Post will  be published in 14 countries by year end, says Graham Moysey, Head of International for AOL, in this interview with Beet.TV The Huffington Post just launched in Korea, its 11th international edition. He says that half of […]

What a fantastic, productive Q1 starting with CES, then our incredible Beet Retreat in Vieques, the IAB Annual Meeting in Palm Springs, and this week in Barcelona at the Mobile World Congress. Next month we are in LA for the 4A’s annual meeting  then up to San Francisco on March 25 for our summit on […]

SpotXchange, the Denver-based video advertising platform, served nearly 3.5 billion ads in January, making it the biggest video ad platform, according to comScore. Follows is a statement from Mike Shehan, CEO on milestone and the company’s growth: “The SpotXchange business is growing fast and that ultimately means we’re serving more ads than ever before. Programmatic […]

Zefr, the Los Angeles based software platform for brand management, has become the second most popular channel on YouTube and has hit the top-ten most popular contents sources, according to the January comScore video rankings. In January at CES, we spoke with Jason Kirk, head of business development for Zefr about the opportunities for brands […]