Andy Plesser

PALM SPRINGS, CA – Facing widespread click fraud, perpetrated by a variety of bad players, the digital media industry is facing a crisis and needs to embrace standards to turn the web into a “clean, well-lit” place, says David Cohen, Chief Investment Officer of Universal McCann, in in this interview with Beet.TV He says that […]

PALM SPRINGS, CA –  Since its inception, digital advertising services company Collective has focused on brand marketers, not publishers.    Joe Apprendi, CEO and co-founder says that a number of technology providers are covering both the “buy side” and the “sell side” of the advertising marketplace. He says that companies need to pick which side, […]

PALM SPRINGS, CA – It is “early days” for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow and  become increasingly discoverable, explains Meredith Levien, EVP for Advertising, in this interview with Beet.TV. The publisher has launched with campaigns for Dell, Intel and Goldman […]

PALM SPRINGS, CA –  Fraud around viewable advertising was one of the biggest issues discussed at the recent IAB leadership meeting. In this interview with Beet.TV, Frank Voris, CEO of VivaKi, says that there is widespread fraud and the industry has to take action.  Among the bad players are (unnamed) venture-backed companies who drive false […]

PALM SPRINGS, CA – The looming demand for “journalistic” style native advertising will be  addressed  by public relations professionals, says Steve Rubel, Chief Content Strategist at Edelman, the giant global PR firm.   He notes that PR professionals have long worked in the intersection of journalism, brands and the consumers and the industry is well […]

PALM SPRINGS, CA – As mobile use accelerates, so does the opportunity for brands.  While content viewed on the “mobile web,” mobile devices using a browser has many of the same elements for advertising including cookies, the big challenge now is to get deeper analytics around mobile use via Apps, says Cary Tilds, Chief Global […]

PALM SPRINGS, CA – In the nascent digital media world, there a number of emerging tech vendors who make unsubstantiated claims, says Domenic Venuto, Global President of Technology and Data for VivaKi, a Publicis unit.   He calls them “dodgy players” and part of his agency’s role is to vet them, he explains in this […]

PALM SPRINGS, CA –  Digital advertising is moving inexorably to two poles, with programatic on one side and custom content on the other, says David Cohen, chief investment officer at IPG’s Universal McCann unit.   He refers to this as a “barbell” scenario.  Also in the segment, he speaks about the impact of date on […]

The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forrester Research sponsored by Videology.   The industry needs to move past measurement via GRP’s says  Ashley J. Swartz, CEO of the the Furious Minds, report in this commentary for Beet.TV.  

PALM SPRINGS, CA  – Video stream production grew by nearly 60 percent last year at the Times, and there has been a “big increase” in ad revenue, albeit on a small scale, says Meredith Kopit Levein,  EVP for Advertising at The New York Times, in this interview with Beet.TV She talks about the increased focus on […]

PALM SPRINGS, CA –  The Washington Post, which has ramped up video production around its video hub called PostTV, is going to increase  video production and will “lead”  with clips in article pages across the newspaper’s site, says Kevin Gentzel, Chief Revenue Officer, in this interview with Beet.TV. Gentzel joined the Post in May of […]

PALM SPRINGS, CA —  The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks, and will  include a number of new presenting publishers including Buzzfeed, The New York Times and Vice, says Randall Rothenberg, CEO of the IAB in this in this over view of the […]

PALM SPRINGS, CA – With the move of Adobe’s creative tools to a subscription business, the company has “effectively moved  to the cloud,” explains Ann Lewnes, Chief Marketing Officer, in this interview with Beet.TV In the segment, she talks about the transformation of the software company ,which includes the integration of Omniture for advertisers as […]

PALM SPRINGS, CA  – Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, President and COO, in this video interview with Beet.TV We spoke with him about the growth of video under Web video pioneer Ze Frank, in the company’s LA studios. Steinberg also […]

PALM  SPRINGS, CA –  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-platform ad campaigns.   Here is is the comScore press release. For an overview on the agreement and its implications for the digital industry, we spoke with Serge Matta, president of comScore. […]

PALM SPRINGS, CA –  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers.  He also reflects on content marketing and the elements of success around “native advertising.” We spoke with him […]

PALM SPRING, CA – Xaxis, the programmatic advertising and technology unit of WPP’s GroupM, is expanding into nearly 50 global markets this year and plans to expand the offering of Xaxis TV, says Brian Lesser, Global CEO.  In this interview, he speaks about programmatic advertising, the issues around video viewability and the expansion of Xaxis. […]

Kaltura, a provider of open source video software and solutions has raised $47 million from a group of investor including SAP Ventures, the company announced today. Last year at the company’s annual customer conference, we spoke with Kaltura CEO and Chairman Ron Yekutiel about the growth of the company.  We have republished that video today.

Seeing the opportunities to harness the power of programmatic buying, particularly around video, an increasing number of brands are turning to Google and other vendors to build their own programmatic operations, explains Jane Hong, Head of Industry, Media & Platforms, DoubleClick,  Google, in this interview with Beet.TV We spoke with her last month at the Beet.TV […]

Project Blueprint, a comprehensive cross-platform device to measure the impact of advertising across different media platforms, has been introduced to the industry, comScore recently announced. The new platform was developed in conjunction with ESPN.   At the Beet.TV executive retreat, comScore executive chairman Gian Fulgoni gives the back-story of the collaboration with ESPN, findings from […]