Andy Plesser

Project Blueprint, a comprehensive cross-platform device to measure the impact of advertising across different media platforms, has been introduced to the industry, comScore recently announced. The new platform was developed in conjunction with ESPN.   At the Beet.TV executive retreat, comScore executive chairman Gian Fulgoni gives the back-story of the collaboration with ESPN, findings from […]

PubMatic, the automated platform for for buying and selling digital advertising, is  readying a public offering that will raise over $1 billion, according to a report in the Wall Street Journal. Last month in Las Vegas at CES we spoke with president Kirk McDonald about the company and its recent expansion into the video ad […]

Turn, an advertising demand-side (DSP) and data management platform (DMP) company,  that raised $80 million last month, is expanding its global operations and building its video services capabilities , explains Chris Smith, GM of Emerging Media in this interview with Beet.TV We spoke with him at the Beet.TV executive retreat in Vieques, Puerto Rico last month.  

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers  such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]

The New York Times is organizing its video operation into topic channels and  will soon make them available across its site, on Apps,  via connected TV’s  and other devices.  This new offering will debut at the upcoming Digital Content NewFronts (4/28 – 5/2) where The Times will present for the first time, says Rebecca Howard, […]

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP’s GroupM unit, has grown fond of his Google Glass and misses them when he has to remove them.   Wearable is cool, but the next form of media will be implantable – devices which are […]

The Los Angeles-based Rubicon Group, a technology platform for buyers and sellers of digital media, has filed to go public in a $100  in an offering  lead by by Goldman Sachs and RBC Capital Markets. Back in 2010, we interviewed CEO Frank Addante (now 37) about the company. We have republished that video today. Here […]

NBC has tapped Adobe Primetime as the platform to deliver live and on-demand digital video to of the Sochi Winter Olympics, Adobe announced today.   The service will allow cable and satellite subscribers to watch the Olympics across multiple devices including Windows, Mac OS, iOS, Android and others. Adobe is teaming with Microsoft Azure to […]

AOL has built an enormous video syndication platform which produces nearly 900 billion monthly video views for the likes of the BBC News, ESPN, the New York Times, TIME,  and the Wall Street Journal.   This syndication play represents about 60 percent of the AOL’s 1.4 billion monthly streams and is growing quickly, says Ran […]

While earned media and real-time marketing is driving value and immediate results for brands, it is the longterm, enduring value to brands that needs to be in the forefront of media planning, says Rob Norman, Global Chief Digital Officer of GroupM, the media agency of WPP. This conversation was taped at the Beet.TV executive retreat […]

Magna Global, the media agency of Interpublic Group Mediabrands, has a goal of moving 50 percent of its media buying into an automated system by 2016.  In this video, Kristi Argyilan, president of the NA unit,  shares the backstory around this  initiative.    A driving factor is the impact  of custom video content which has […]

The Washington Post, having made a significant investment in digital video in the past 12 months, with 30 staff hires and an expanded production facility, is seeking to increase views  and revenue through various schemes including the formation a digital video news consortium with other premium publishers, says Steven Schiffman, General Manager for Video at […]

VIEQUES, PR – Innovid, a digital video services company that provides interactivity to in-stream ads across multiple platforms, sees a 4X “lift” in impact with ads that have interactive elements, vs. static ads, says Tal Chalozin, CTO and co-founder in this interview with Beet.TV In the interview, he talks about the company’s integration with various […]

VIEQUES, PR – Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile apps on a daily basis, is finding that 20 percent of its traffic is coming from mobile devices, says CEO Adam Singolda, in this interview with Beet.TV Taboola, which had started as a content discovery […]

VIEQUES, PR – comScore co-founder and executive chairman Gian Fulgoni says the the company’s validated campaign essentials product, or vCE, which tracks digital ad effectiveness in realtime, has more than eighty percent of world’s marketshare.   He says  it is deployed in forty three countries. On the topic of viewability of digital ads, he says […]

VIEQUES, PR –  As mobile devices have become the first and most frequently used personal digital device, media decisioning needs to move to a “mobile first” strategy, explains Adam Shlachter, Head of Media Activation for Digitas in North America, in this interview with Beet.TV He also speaks about the opportunities content marketing for brands and […]

VIEQUES, PR – Mobile advertising is showing great promise with interactive, cross-platform projects in projects such as P&G’s “Proud Sponsor of Moms”  around the Sochi Olympics, explain Erin Kienast, SVP,  Director of Mobility at Starcom Worldwide, in this interview with Beet.TV. She says without interactivity, which allow users to participate in content creation via video […]

VIEQUES, PR  – Dailymotion, the big global video destination site, is expanding its programmatic operations in 2014 with the utilization of deep, first party data, explains Roland Hamilton, Managing Director in the U.S. of the Paris-based company, in this interview with Beet.TV We interviewed him at the Beet.TV Executive Retreat where he was a speaker. […]

VIEQUES, PR – A big focus of Google’s programmatic operations in 2014 will be on agencies and brands via the “buy-side” of its programmatic operations, explains Jay VanDerzee, Head of Sales, Media Platforms, Google, in this interview with Beet.TV.  As part of its efforts on the buy-side,  the company is building alliances with outside data […]

The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of  next two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and […]