AOL’s Big Syndication Engine Now Powering Branded Content

AOL’s powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC, the Wall Street Journal and ESPN, is working closely with brands and their agencies to drive views for branded content, explains Frank Besteir0, VP of Development and Partnerships with AOL On,  in this […]

 
 

Tiffany Shlain has 20 Million Views on AOL for New Web Video Series

Filmmaker Tiffany Shlain,  who is known as the creator of the Webby Awards, is finding large audience for her Web series called  “The Future Starts Here,” with some 20 million views over the three months since it launched. We spoke with her at CES earlier this month about her show and its surprising success.  

 
 

Silicon Valley is Heading to Cannes Lions, a Rapidly Changing Festival

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional […]

 
 

Programmatic Helps the Weather Company Manage Unexpected Demand

While the Weather Company routinely sells out its video inventory to advertisers, big weather events, like the recent deep freeze in the United States, create demand and opportunities which can be effectively monetized using a programmatic solutions, says Curt Hecht, Global Chief Revenue Officer of the Weather Company in this interview with Beet.TV The Weather […]

 
 

BBC’s Bowman: A Third of Digital Inventory in U.S. Sold Programmatically

The use of programmatic to sell display inventory for the BBC.com has been dramatically rising, accounting for about a third of sales in the U.S., says Tom Bowman, Vice President of Strategy & Operations for Global Advertising Sales for the BBC Worldwide, in this interview with Beet.TV We spoke with the London-based executive  at Adap.tv Worldwide […]

 
 

Programmatic Brings “Singularity” to Ad Marketplace, AOL’s Tim Armstrong

Automation is allowing advertisers to find the consumers that are important to them while publishers are offering up targeted consumers in an emerging scenario which AOL CEO Tim Armstrong frames as “singularity.” We spoke with him yesterday at the Adap.tv Worldwide Publisher Conference about the growth of automated buying, the global expansion of Adap.tv and […]

 
 

The Guardian Inks Pact With AOL’s Adap.tv Unit for Private Video Exchange

U.K. publisher The Guardian has an agreement with video ad tech provider  Adap.tv for a platform to sell video inventory to select advertisers in an automated, private exchange, explains Tim Gentry, Revenue Director of the Guardian in this interview with Beet.TV He explains the value of such a platform for the publisher which produces a […]

 
 

Funny Cats Loom Large in Discovery’s Web Original Slate

LAS VEGAS – Discovery Network is ramping up its web original slate with several shows about domestic, not wild, cats, says Jim Louderback, General Manager of Discovery Digital Networks, in this interview with Beet.TV We spoke about the new slate as well as his strategies for audience building on the Web. We caught up with […]

 
 

Turn Raises $80 Million Funding Round

Digital ad tech firm Turn has raised $80 million in new funding, according to a report in Adweek.  In June at the Cannes Lions, we interviews CEO Bill Demas who give an overview of the company.  We are republishing that interview today.  

 
 

NBC Invests in Video News Start-up ‘Now This News’

NBC News is making an investment and programming partnership with start-up video news producer Now This News, the New York Times reports. The New York based start-up produces short video updates of news from its Manhattan studio.  It produces videos for “mobile first” and with wide distribution via social media. The Times says that NBC […]

 
 

Original Videos to Move to Home Page of AOL, Susan Lyne

LAS VEGAS – Original video production will continue to ramp up and will soon be seen on the home page of AOL, says Susan Lyne, CEO of the AOL Brand Group, in this interview with Beet.TV Also in in the interview, she talks about the success and relevance of the AOL tech brands, Engadget and […]

 
 

Foursquare Eyes Wearables, Autos as Next Platforms

LAS VEGAS – The emergence or wearable digital devices, connected cars and new devices will provide Foursquare new platforms beyond the mobile,   expanding its offering to its users and advertisers, says Steven Rosenblatt, Chief Revenue Officer, in this video interview. We spoke with him during CES at the Mindshare Client Huddle event.  

 
 

AOL is Expanding TechCrunch’s Global Footprint as CrunchBase Gets Overhall

LAS VEGAS –  The global emergence of entrepreneurship and the start-up sensibility is powering the  global expansion of TechCrunch, explains Ned Desmond, COO of TechCrunch and head of AOL’s tech publishing group, in this interview with Beet.TV at last week at CES. Desmond says that AOL is relaunching CrunchBase, the online resource for companies and […]

 
 

Beet Commentary: Ashley Swartz’ 10 Takeaways from CES

LAS VEGAS –  From wearables to connected cars to the  new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from  CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.  

 
 

Cisco CEO John Chambers: 2014 is the “Inflection Point” for the Internet

LAS VEGAS – In advance of his keynote speech to the Consumer Electronics Show here, Cisco CEO John Chambers tells Beet.TV in this video interview that 2014 will be the “inflection point” of the Internet  – the emergence of what he calls the “Internet of everything.” In this interview, he talks about the importance of […]

 
 

Brightcove Enters Video Ad Arena with Unicorn Media Acquisition

Brightcove, a leading provide of video platform and cloud services, has made a significant move intp the digital video ad sector with a $49 million acquisition of Unicorn Media, the company announced today. Unicorn manages ad insertion into live and VOD digital video. Here is the take on the acquisition by Brightcove CEO David Mendels, […]

 
 

Storyful, a Video News Service for UGC Creators, Acquired by News Corp

Storyful, the Dublin-based start-up that verifies and manages UGC news video for many major news organizations, has been sold to News Corp for $25 million, the company announced today.  Earlier this year we spoke with Storyful Executive Editor David Clinch about the business and it’s growing operations.  We are republishing that video today.  

 
 

New Online School for Code Offers Mentoring in Real-Time, Live Video Classroom

SAN FRANCISCO, Calif – EngineHere, an online education platform for learning code, has gone live. Positioned between low cost (or free) MOOCs and immersive, high-priced developer bootcamps, the San Francisco start-up is offering introductory and intermediate level programming and web development courses with an emphasis on live mentorship. Founder Benjamin Plesser says that, while the […]

 
 

FreeWheel has Important Video Report, Ashley Swartz explains why

The newly released report by FreeWheel on digital video consumption and advertising represents something of a watershed moment for TV Everywhere, explains Ashley J. Swartz in this analysis for Beet.TV.  The report also points to the growth of advertising across digital properties. Here is our video interview with FreeWheel’s Brian Dutt who gives his take […]

 
 

Video News Curator Newsy Sells to E.W. Scripps for $25 Million

Newsy, a  creator of short video segments, pulled from various news sources, which are then voiced, produced and syndicated across the Web, has been purchased by E.W.Scripps for $35 million, the companies announced.    In March of 2011, we interviewed founder and CEO Jim Spencer who explained the platform.  We have republished that interview today.

 
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