Andy Plesser

Computer giant Lenovo has selected  video ad tech provider TubeMogul to manage its global programmatic media operations, the companies announced today.   It is an expansion of an existing relationship.  In October, we spoke with Gary Milner, director of global digital marketing at Lenovo, about the opportunities around programmatic.  We interviewed him at a TubeMogul client […]

Videos on The New York Times have been watched a record 12 million times by some three million “unique” viewers in October, according to data provided to Beet.TV by comScore, denoting a 12 month rise of nearly 100 percent. Seeking to increase that number, both on the site and off , by scaling production and […]

Vimeo, the video sharing site known mostly for its use by creative professionals, now has 400,000 paying subscribers and has booked b out $40 million in revenue over the past twelve months, parent company IAC said yesterday.   It was the first time the company has broken out financials for its video unit. The company has […]

LONDON –  We are here for our programmatic video advertising summit presented today by Videology and hosted by Xaxis at the London headquarters of GroupM.   We will explore the changing world of video programmatic in Europe with ad agency executives, publishers and analysts.  Among the executives presenting will be Caspar Schlickum is Managing Director of […]

The concept of “platform agnosticism,” the notion that legacy media companies must have their content on all digital outlets is “completely wrong,” says NBC News Chief Digital Officer Vivian Schiller in this session excerpt from the the Beet.TV executive retreat in Vieques, Puerto Rico, in January 2012. Schiller will leave NBC News in January to […]

With its financials for Q3 released yesterday, beating analysts targets,  and a stock price that is up some 50 percent this year, the influential finance blog Seeking Alpha declares in this story, ” Brightcove: a Very Bright Picture Indeed.” Last month the IBC Show in Amsterdam, we interviewed Brightcove CEO David Mendels about the company […]

NAPA, CA –  As brands engage in buying video in an automated, programmatic marketplace, it  is essential brands and publishers are properly aligned, explains Cheryl Stump, Director of Video at VivaKi’s Audience on Demand unit, in this interview with Beet.TV “Content is king,” and getting the match-up right  is an essential part of the agency’s […]

NAPA, CA – -With many young consumers not watching 30 second TV spots, Lenovo is experimenting with the creation of 7-second Vines to build awareness for the company’s October 30 announcement which is speculated to be a new line of tablets.   The Vines, published on the computer maker’s YouTube channel,  have been created by Lenovo’s […]

NAPA, CA – With an increasing numbers of brands  eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O’Connell cautions them about the perils.   While she sees data management going to in-house, the actual execution of the buying will likely remain done by ad agencies and other tech vendors, she says in this […]

AOL has tapped Brightcove’s cloud services to managing transcoding for AOL videos, meeting a demand for immediate files in multiple file formats, Brightcove announced today. The encoding capabilities at Brightcove has come via last year’s acquisition of San Francisco-based Zencoder.   Last year at IBC in Amsterdam we spoke Zencoder c0-founder of John Dahl about the […]

In the monthly rankings of the biggest U.S. video advertising sites, AOL has for the first time passed perennial winner Google (YouTube) as a result of AOL’s acquisition of video ad tech company Adap.tv, comsCore announced today with the September results.  comsCore consolidated AOL and Adap.tv numbers for the first time. AOL registers 3.7 billion […]

NAPA, CA – One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees via Nielsen’s Online Campaign Ratings (OCR), says Brett Wilson, CEO of video ad tech company TubeMobul in this interview with Beet.TV commentator Ashley Swartz. Over the past 12 months, audience guarantees […]

SundaySky, company that allows brands to customize videos to target consumers in real-time, has raised a $20 million venture round from Comcast Ventures, the company announced today.  We have republished an interview with Jim Dicso, President and Chief Revenue officer, who explains the company’s offering.  

Waywire, the video curation site known for its association with Newark Mayor Cory Booker, has been sold to Magnify, a New York-based digital video company, according to a report by Peter Kafka in AllThingsD Earlier this year at SXSW, we spoke Magnify CEO and founder Steve Rosenbaum about the evolution of the company and its […]

Next week, dozens of tech innovators and established leaders will take the stage in Santa Clara  for the annual DEMO conference, which will have 1000 attendees.  Contrary to recent developments which have reinforced the reputation of Silicon Valley as a “young boys club,” about a third of the DEMO speakers will be women and about […]

What a September! We just finished up an incredibly busy, fun,  productive September starting with our networking party in San Francisco,  coverage of the IBC show in Amsterdam, our programmatic video leadership summit in NY at Hearst, followed by DMEXCO in Cologne — then Advertising Week in New York and finally finishing up with the […]

As part of the movement to programmatic buying, some brands are bypassing their agency trading desks and going directly to the open market auctions.  We reported recently on The Kellogg Company as one of the first such earlier movers. But going to the open marketplace has limitations, says Paul Dolan, SVP at Xaxis, the programmatic […]

New York University, which has expanded  globally with a number of campuses, is delivering an increasing amount of video from inside and outside the classroom.  It is successfully serving  content to many students in low-bandwidth regions by using adaptive bit rate technology provided by Kaltura and Akamai, says Richard Malenitza, Manager of Academic Technology Services […]

The introduction of the iPad and other touch-screen devices has had an enormous impact on the consumption of programming created by the New York-based Sesame Workshop.  Apps and new channels of distribution including Netflix and YouTibe, has put digital consumption of programming no par with television, says Scott Chambers, SVP of Global Media Distribution, in […]

Moving beyond a Web video portal, many of video services company Kaltura’s media customers are creating full-blown, highly transactional video sites — destinations CEO Ron Yekutiel refers to as a sort of “Hulu or Netflix” in-a-box.  For media companies, the move to these sophisticated platforms can “cut out the middleman” and allow content owners to […]