Andy Plesser

While the introduction of enterprise software is changing the nature of the media buying landscape, the media agencies’ role is what it has always been, which has been “to bring price efficiency” into the media buying process, explains  Josh Jacobs, CEO of Accuen, the trading desk unit of the giant agency holding company Omnicom. We […]

While the use of video use inside of companies for product introductions and training is growing, the most valuable content a company can make is about customer experience with products and services, advises Linda Crowe, who heads video at software giant Oracle, in this interview with Beet.TV We spoke with her after her keynote address […]

At last week’s Advertising Week,  we spoke with Microsoft’s Stephen Kim, VP for Global Agencies and Accounts,  about the opportunities for brands and their agencies in the Microsoft multi-screen offering including Skype and Windows 8.  

Magna Global, which recently announced an alliance with the  AOL unit Adapt.tv, will be integrating into Adapt.tv, allowing the big media agency to buy media against their client data segments via the platform, explains Michael Brunick, SVP for Programmatic at Magna Global, a unit of Interpublic’s IPG Mediabrands, in this interview with Beet.TV We spoke […]

Publicis Groupe’s giant media agency MediaVest is “a comScore company” that uses the VCE platform to track the impact of digital video, says Christine Merrifield, President of Investment and Activation at MediaVest USA in this wide ranging interview about the value of digital video to brands In addressing relative value of Nielsen versus comScore, she […]

With the September launch of its video app called  Screen, and the direction of CEO Marissa Mayer, Yahoo has a “proactive, mobile first approach” to video distribution,  says  Erin McPherson, head of video at Yahoo, in this interview with Beet.TV A big focus at Yahoo is comedy with many thousands of hours now available from […]

At the  BrightRoll video summit in Manhattan during Advertising Week, we were struck by the large number of investment bankers, hedge fund private  investors in the attendance.  Digital video, and programmatic in particular, is on Wall Street’s radar screen with recent IPO’s and large M&A transactions, says Tod Sacredoti, CEO of BrightRoll, in this interview […]

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events. In November, we interviewed him in Monaco about the […]

The Kellogg Company is one of the first big brands to embrace programmatic buying.  It is implementing its solution with BrightRoll, Google and Yahoo serving as its DSP partners, says Bob Arnold, Director of Digital and Social Media Strategy at Kellogg, in this interview with Beet.TV We spoke with him at the BrightRoll Video Summit […]

Advertising agencies are inexorably moving to an automated. programmatic  system of buying inventory and publishers who don’t automate soon, will be left behind in a sort of “tale of two cities,” warns Jay Sears, GM of Revv at the Rubicon Project, the LA-based ad tech company that automates buying and selling of advertising. Sears moderated […]

While many in the media world think  that creativity in advertising has taken a back seat to the emergence of technology, Randall Rothenberg, CEO of the IAB,  the industry organization for digital publishers, says that creativity is flourishing.  Several creative shops were recognized at the IAB MIXX Awards on Tuesday night. We spoke with him […]

SAN FRANCISCO – Fora.tv, the pioneering Web video portal for authoritative conferences, has transformed its business strategy from a subscription and advertiser based model to a high end,  “white glove” services company for customers seeking end-to-end  live event and conference video services, says Blaise Zerega, CEO, in this interview with Beet.TV Zerega said that pay-per-view […]

The AOL Programmatic Upfront event on Monday night was a “physical manifestation” of the media  industry’s move to a data-driven, technology-focused means of operations, says Kristi Argyilan, CEO of Magna Global, the media agency of the Interpublic Group. We interviewed her at AOL event where she was a speaker in the program.  

As the industry seeks a consistent, unified codec across devices and screens, Adobe Systems will support MPEG-DASH in early l2014, says Ashley Still, Director of Product Management in this interview with Beet.TV Still explains the utility of the new codec.  One question for the industry is whether Apple will support MPEG-DASH, she notes in the […]

As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Starcom, in this interview with Beet.TV.  In this video interview, she discusses the evolution of real-time marketing, branded entertainment and the growth of the digital video marketplace. We spoke at the […]

Videology, the video advertising technology platform, which has been developed and deployed primarily for advertisers and marketers who are on the “buy” side of the programmatic marketplace, is expanding its publishers with a new product called Revenue Engine. Yesterday at the OMMA Video conference, we spoke with Todd Bender, VP of Product Supply at Videology […]

COLOGNE – With the advent of  global media platforms Twitter, Facebook, Yahoo, Google, the advertising industry has gone global — and this transformation is having a profound impact on the  agency business.  He calls it a “huge issue.” That is one of the takeaways of Michael Learmonth, Deputy Managing Editor of Advertising Age of the […]

Xaxis, the fast-growing programmatic media buying unit of WPP’s GroupM media holding company, has launched Xaxis TV, a new product for TV planners  that provides “broadcast like quality” to online planning as Brian Gleason, Managing Director of Xaxis North America, explains in this video interview. We spoke with Gleason last week at the Beet.TV leadership […]

NDN, the Atlanta-based syndicator of video news clips for both  big news organizations and local broadcasters in the United States, has  been ranked by comScore as the fourth biggest video site in the U.S. behind Facebook, AOL and YouTube. The company, which sells and shares ad revenue with content creators and the sites where the […]

COLOGNE  — Marketing decision are becomingly increasingly technology driven and that creates challenges for companies who have long relied on the role of marketing executives, says Michael Kassan, CEO of the U.S. media advisory firm  Medialink, in this interview with Ashley J. Swartz for Beet.TV We spoke with him last week at the AOL booth […]