Andy Plesser

COLOGNE  — Marketing decision are becomingly increasingly technology driven and that creates challenges for companies who have long relied on the role of marketing executives, says Michael Kassan, CEO of the U.S. media advisory firm  Medialink, in this interview with Ashley J. Swartz for Beet.TV We spoke with him last week at the AOL booth […]

Adapt.tv, the online video advertising platform, served one billion minutes of video ads in August,  more than three times as many as Google, comsCore reported late Friday in its summary of U.S. video sites and video ad platforms for August. In the rankings, Adapt.tv pulled past BrightRoll  to serve the second highest number of  video […]

COLOGNE – The takeaway from  this year’s DMEXCO conference was about automation — and technology advancement around advertising, reports Beet.TV’s Ashley Swartz in the second-day round up of the show. She says that while technology is making progress, their was very little discussion about the creative. She wonders when the schism between technology and creativity […]

COLOGNE – DMEXCO,  the two-day ad tech and media conference, had  a record 26,000 attendees, says Christian Muche, co-founder of the conference in this interview with Ashley Swartz for Beet.TV In the video, Muche details the development of DMEXCO and an update on this year’s event which attracted advertising agencies, adtech companies, publishers and an […]

COLOGNE – While the automation of  buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein, Director of Publishers Services at Videology, the U.S. video adtech firm. In this interview with Ashley Swartz, the London-based executive gives provides an overview […]

COLOGNE –  DMEXCO, a two-day conference here, is the world’s biggest adtech industry gathering, with a thousand exhibitors and 24,000 attendees.  Virtually all the major  ad agencies, trading desks and technology providers are here, reports Ashley Swartz, founder of the New York-based consultancy Furious Minds and a regular contributor to Beet.TV Swartz outlines a number […]

SAN FRANCISCO – Snappy TV, a small San Francisco-based start-up that ingests live events and allows publishers and advertisers  to immediately edit and publish them to Twitter, is working with Heineken as the sponsor of thousands of video highlights that have been published on Twitter during the U.S. Open On Thursday, we spoke with Snappy […]

Vimeo, the video publishing platform which is widely embraced by filmmakers  as a showcase for projects,  will pay filmmakers use the site to debut their final work, Kerry Trainer, CEO of Vimeo tells Janko Roettgers  of GigaOm.   He says that that the portal is paying $10,000 to debut films. Last year year we sat down […]

Blip, the New York-based portal/distributor of web original lifestyle and entertainment video  programming  for the Web, has agreed to be  acquired by Makers Studio, the Los Angeles-based web original producer, according to a report by Peter Kafka in AllThingD. Kafka says that CEO Kelly Day is to leave the company when the deal closes in […]

Ad giant Interpublic is teaming with big broadcasters and cable operators  in an effort to automate television and radio buys, reports Suzanne Vranica in the Wall Street Journal. It’s part of company wide initiative to automate media buying by managing data, more efficiently matching content and viewers. In June in Cannes, we interviewed IPG Mediabrands […]

VICE, the fast-growing edgy news/entertainment/lifestyle video producer and syndicator of Web original video has taken a $70 million investment from 20th Century Fox which puts the valuation of the Brooklyn-based company at a whopping $1.4 billion, according to a report in the Financial Times. The FT expects a deal to be announced today, Monday. In […]

Most of the $240 billion marketplace for TV advertising will be sold programatically and most of  it will sold via technology platforms like Adap.tv, says Amir Ashkenazi, founder and CEO of Adap.tv, in this interview with Beet.TV We spoke with him late this afternoon in the company’s New York offices. Earlier today, AOL announced it […]

Today, AOL announced its biggest acquisition of the Tim Armstrong era with a $405 deal for video advertising technology firm Adap.tv.  Last year, we caught up with founder and CEO Amir Ashkenazi for this overview on the changing landscape of video advertising and the role of his company. Ashkenazi’s previous start-up, Shopping.com was sold to […]

NowThis News, a New York-based video news start-up, has launched a channel on Instagram, the company announced today.    The year-0ld company, which creates and distributes short video news updates on current news, is thought to be the first news organization to use Instagram to distribute video clips. The Instagram clips are limited to 15 seconds […]

Seeking to expand the scope of its international news gathering, NBCNews has  with Global Post, the Boston-based organization which covers news around the world with a network of freelance writers, photographers and videographers, both companies announced today.   Global Post syndicates its content to various news organizations and surfaces its reports on its own site. The […]

In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where “Big Data” is driving how advertising is both created and delivered.   Explaining how marketing and media is being transformed by technology, he is quoted in the Wall Street Journal as saying:  “exponential […]

San Francisco-based LiveRail, a video advertising platform which helps publishers manage automated video sales, is now the second largest online video ad property behind Google (YouTube) with 2.3 billion ads viewed in June, according to the most recent report from comScore. BrightRoll was a close third in video views served, but surpassed LiveRail in the […]

While Yahoo is committed to creating original programming, it will become more of a “platform” for content from  sources including major broadcasters and by user generated content surfaced via Flickr and Tumblr, Yahoo CEO Marissa Mayer said in today’s earnings call. Last month in Cannes, we interviewed Yahoo video chief Erin McPherson who outlined the […]

CHICAGO  –   Having  a clear set of analytics around where video ads appear on publisher pages has become essential to advertising agencies who are demanding more accountability.   This movement has lead to the introduction of “viewability” tools from several players including Tremor Video’s VideoHub, a consortium lead by TubeMogul and a product from Vindico. The […]

CHICAGO – VivaKi, the digital agency unit of the Publicis Groupe, has forged strategic alliances with about 15 emerging ad tech companies in a mutually productive relationship, explains Alyson Hyder, VP, Ventures at VivaKi, in this interview with Beet.TV Some of the companies in the program are Flite, Mass Relevance, Nativo and Visible Measures.  Hyder […]