Andy Plesser

Peacock has the same primetime reach of the NBC network and is now considered the “third network,” joining Telemundo and NBC, says Mark Marshall, President of Advertising and Partnerships at NBCU, in this interview with Beet.TV Given the streaming reach, the focus for NBCU at its Upfront is a unified, cross-platform offering called One Platform. […]

LONDON – Cannes Lions, the most anticipated and consequential advertising and media gathering, has been forced to be  virtual for another year. But this year’s offering will be much more robust, explains Philip Thomas, CEO of Cannes Lions and head of the events business at Ascential. The biggest change is that the Lions, the awards […]

Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights.  Last year,  the company was sold to Mediaocean where he now […]

Welcome to this episode of the BeetCast. Today we kick off our second season  with our new sponsor in Mediaocean. A huge thanks for the continuing partnership. Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox.  More on Ampersand and its expanding […]

Delighted to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and  teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently,  Scott serves as Global Chief Commercial Officer of the ENGINE Group, […]

he I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama […]

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered.   It’s […]

This week, our podcast guest is  with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila  joined the growing Google account at Essence and built a team to run […]

For many of us, the issue of hate against Asian Americans hasn’t been talked about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for those of us in the marketing and media industries. To put this in perspective is […]

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the […]

SAN JUAN, PR  – Companies should go beyond their established corporate responsibility programs to become partners in transformation. There is an opportunity to become deep and longterm partners and to bring systematic change, urges Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico in this video session with Rita Ferro, President of […]

Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the […]

Since its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed.   But that system has limitations in understanding consumption.   It’s akin to delivering a magazine but not knowing if it was opened or read. Spotify’s platform for podcast distribution is streaming as it is for music.   The […]

For many first generation immigrants, assimilation into mainstream society is a top priority.   For Nancy Reyes, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of  immigration enforcement and deportation. Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her “authentic self” was important in her […]

Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday. We sat down with her  to talk about her vision o the industry and her decision to join Comcast. She speaks about […]

CHICAGO – Previously the domain of boutique agencies and specialty divisions. multicultural marketing is now “front and center,” says Mike Solomon, Chief Operating Officer of Omnicom’s PHD US unit in this Beet.TV video hosted by Rita Ferro, President of Disney Advertising Sales for The Walt Disney Company. This was among the the topics in this […]

As an immigrant, war refugee and an Arab, Carla Zakhem-Hassan sought to assimilate into American society, but she discovered she needed be true to herself and her life experience. While she “didn’t look like a person of color” or sound like someone from outside the U.S., she felt like an “imposter,” she says in this […]

The introduction of big, complex streaming video services, which are not interoperable, are creating new closed ecosystems or “walled gardens” – presenting new challenges to buyers. This is one of the many topics covered in this episode of the #BeetCast with guest host Jesse Redniss and Ashley Swartz.  They also cover video pricing, inventory, privacy […]

Emblematic of Amobee’s position as a platform serving the buy and sell side, it has hired two of the industry’s leading figures from both: long time agency senior executive Tim Spengler and TV programming veteran Valerie Bischak, the company announced today. Tim Spengler was named General Manager of Advanced TV Solutions and Valerie Bischak as […]

SAN JOSE, CA – In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at […]