Andy Plesser
New York Times R&D Chief: We’re Transacting Business ‘Like a Retailer’
With the New York Times' transition of the newspaper's digital offering from free to paid, the company has built up its data management and analytics operation to function more like a "retailer," says Michael Zimbalist, VP for R&D Operations.
Alloy Digital Raises $30 Million for Acquisitions
Alloy Digital, the New York-based content creation and syndication company for digital video, has raised $30 million from ABS Partners, the company announced yesterday.
The New York Times has Prototyped a Link-Centric Search Engine
The New York Times R&D Labs has created a prototype search engine that provides Times article results with embedded links to sources outside of the paper, says Michael Zimbalist, VP for Research and Operations in this conversation with Forrester Principal Analyst Joanna O'Connell.
comScore CEO Warns Video Biz: Don’t Embrace TV Model of Demographic Guarantees
PHOENIX – While impact of video impressions are much different than television viewing, the digital video industry is using similar criteria around demographic guarantees, which is not serving the emerging media well, says Magid Abraham, CEO and co-founder of comScore, in this interview with Beet.TV
Fox News Sees “Compelling Metrics” with TV Everywhere Viewership
Fox News is finding “compelling metrics” around user engagement of its linear programming on digital devices, where consumers are spending around 40 minutes, says Jeff Misenti, Chief Digital Officer of Fox News, in this on-stage segment from the Beet.TV Big Data Summit held in New York earlier this month.
Video Ascends the Media Biz as Tremor’s Randy Kilgore is Named Chairman of the IAB
PHOENIX – Looks to us like the power and influence of video is ascending in the world of digital media. This was evident this week at the IAB Annual Leadership Meeting where video producers and related ad services companies had a high profile on stage and off – and one of our own, Randy Kilgore, […]
BuzzFeed Monetization Scheme, Sharing its Platform with Brands, with Text and Now Video
PHOENIX — Banner-free, the fast-growing BuzzFeed is building revenue by sharing its publishing platform with marketers who promote their messages via sponsored content.
AOL CEO Tim Armstrong: “We will be at the forefront of live advertising”
PHOENIX — Big brands will soon embrace real-time, advertising campaigns, where media is inserted into trending news. AOL CEO Tim Armstrong says this real-time advertising will soon emerge and AOL will be at the “forefront,” in this video interview with Beet.TV
Videology Touts Addressable Advertising Breakthrough for Mobile Video
PHOENIX — Videology, the video advertising services company, has found the “Holy Grail,” the means to serve deeply addressable advertising into mobile and other digital devices, says Rich Astely, GM for Products, in this interview with Beet.TV
BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore
PHOENIX – BrightRoll, the San Francisco-based video advertising services company, has been ranked by comsScore as the second largests video ad network, after Google, but ranked first in time spent around ads by margin of 5X over Google.
The Weather Channel Registers 100 Million App Downloads, Readies Video Announcement
PHOENIX — The Weather Company has had 100 million downloads of its apps, says Curt Hecht, Global Chief Revenue Office, this interview with Beet.TV
The Emergence of Kaltura: Open Source Video Concept to Pervasive Enterprise Solution
It was back in 2007 when we first met Kaltura CEO Ron Yekutiel on the Sanford campus, at an AlwaysOn conference. He was championing the notion of an “open source” tool box for video producers to create their own video platform.
IAB’s Rothenberg: Beet.TV Has Established a Global Video “News Network for our Industry”
Beet.TV has become an established global “news network” for the digital media industry, says Randall Rothenberg, President and CEO of the IAB, the leading global trade association for digital publishers, in this segment.
The Washington Post Readies “Post Everywhere” Video Distribution Play, Chief Digital Officer Vijay Ravindran; Social Reader “Reboot” Coming Soon
Seeing an audience for news consumers who may prefer via video vs. print, the Washington Post is expanding the production of original, stand-alone video — and aggressively distributing video on connected TV’s and via content syndication schemes, says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this intetview with Beet.TV
Content Recommendation Company Taboola Raises $15 Million in New Venture Round
Taboola, the video recommendation and syndication company, has raised a new round of $15 million in funding, bringing the New York/Tel Aviv start-up investment total to $40 million.
Video to Move to Center Stage at IAB Annual Leadership Summit
With the IAB’s management of the upcoming Digital Content NewFronts program slated for late April in NYC, digital video will be moving front and center of next week’s IAB Annual Leadership Meeting in Scottsdale, explains Randall Rothenberg, CEO of the trade association for digital publishers, in this interview with Beet.TV
The Future of Digital Publishing will be via HTML5, not Apps, MIT’s Jason Pontin
While Apps have broad utility for media publishers, they are not needed as the associated development costs and complexities are unnecessary, says Jason Pontin, Editor and Publisher of MIT’s Technology Review, in this interview with Beet.TV
The New York Times Launches Real-Time Ad Serving with Twitter Data
The New York Times has launched “Spark,” a product created by the Times’ Idea Lab that serves display advertising into stories as they are trending on Twitter, matched with the demographics of the users who “touch” the story on the social network, explains Michael Zimbalist, VP fo R&D and Operations, in this video segment on […]
Vivian Schiller: NBC News is Readying “Rich Journalism Destination”
NBC News is in the midst of the "reinvention" of its Web site which will launch this spring as a "rich journalism destination," with enterprise, investigative reporting and a significant increase of "Web native video" news reporting, says Vivian Schiller, Chief Digital Officer of NBC News in this dialogue from last week's Beet.TV Leadership Big […]
Time Inc. Readies Ambitious Video Agenda with Ex-Meredith Exec J.R. McCabe
Time Inc. is expanding video production around its magazine brands, doing more live programming and entering into syndication agreements to expand the impact of the company’s videos, says J.R. McCabe who joined Time Inc. from Meredith in November to lead an expanded video operation.