Nielsen: “Facebook has Become Our Panel for Measuring the Online Universe”

Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 percent of total online exposure to any particular ad campaign, says Andrew Feigenson, SVP for Advertising and Platforms at Nielsen, in this interview with Beet.TV

 
 

Big Brand Marketers Embracing Programmatic Buying, Forrester’s O’Connell

Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst at Forrester Research, in this inteview with Beet.TV

 
 

News will Become Video “Game-Like” Soon, CNN’s Peter Bale

LONDON — Within the next 18 months or so, video on the Web and on digital devices via Apps will become more video "game-like," says Peter Bale, General Manager for Digital of CNN International, in this segment from the Beet.TV Video Journalism Summit.

 
 

BBC World News Head: IP-Delivered Video News to Best Cable/Satellite

LONDON — With video consumption booming via mobile devices in emerging regions, including Africa and Indonesia, along with adoption of IP-connected TV’s in mature markets, video is moving inexorably to Internet-based delivery and will be far more pervasive than cable and satellite in ten years, says Andrew Roy, Head of News, BBC World News in […]

 
 

CNN.com Launches Time-Shifting & Sharing Tool with SnappyTV for Presidential Debates

ATLANTA (via Skype Video) Beginnig with the first presidential debate, CNN.com has provided the tools to viewers to "DVR" footage, and share video clips of their making, to Facebook and Twitter.

 
 

Beet Retreat 2013: A Summit of Digital Media Leaders

Beet Retreat 2013, a two-day conference with a select group of digital media leaders, on the state of digital video at the W Retreat and Spa on the Caribbean island of Vieques on February 1 and 2.

 
 

Forrester Research Predicts Torrid Growth for Video Ads Through 2017

Citing the just-released, comprehensive study of digital advertising, titled “The Digital Media Forecast 2012 – 2017,” Forrester Research Principal Analyst Joanna O’Connell says that video advertising will be the fastest growing sector of digital advertising, increasing by 26 percent compounded yearly through 2017.

 
 

IAB’s Seneca Mudd on the Fast Growth of the Real-Time Buying of Mobile Video Ads

The real-time buying of mobile video advertising is quickly growing with the rise in consumption and the ermergence of exchanges and other real-time buying technologies says Seneca Mudd, Director of Industry Initiatives for the IAB, the global trade group for digital publishers.

 
 

Adobe Readies Programmatic Ad Buying with ‘Efficient Frontier’ Acquisition

With its acquisition of Efficient Frontier late last year, Adobe is set to enter the world of programmatic ad buying, says David Karnstedt, SVP and GM of Adobe Media and Advertising Solutions, in this interview with Beet.TV

 
 

Forrester’s Glantz: Digital Video Publishers Need to Embrace “GRP” Scenario

CHICAGO – Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total number of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV

 
 

BrightRoll’s Sacerdoti: Mobile Ad Revenue Rising Fast

San Francisco-based BrightRoll, the biggest independent video ad property*, according to comScore, expects to book as much as half of its revenue around mobile video in 12 months, says CEO Tod Sacerdoti, CEO, in this interview with Beet.TV

 
 

Microsoft Expects 100K Apps for Windows 8 in 90 Days, 400 Million Users by July

Later this month Microsoft will debut Window 8, an app-like interface which appears the same across the desktop, tablet, phone and Xbox.  The apps provide a big advertising opportunity for the company and its publishing partners, says Keith Lorizio, VP, U.S. Sales & Marketing, in this interview with Beet.TV

 
 

Adobe Takes Manhattan with Starring Roll at Advertising Week

Adobe, historically known in the media world for its creative tools and the Flash ecosystem, has positioned itself this week in Manhattan as an integrated advertising and media services company with a high-profile sponsorship of Advertising Week.

 
 

AOL Launches “One-Stop Shop” Apps for Videos from HuffPost LIve, TechCrunch, BBC., Martha Stewart

AOL today announced the introduction of apps for the smartphone and tablet, surfacing up some 420,000 videos of AOL-owned properties including HuffPost Live and TechCrunch and many others from syndication partners including the BBC and Martha Stewart. 

 
 

The New York Times Launches HTML5 Web App, Ups Commitment to iOS and Android

The New York Times has launched a Web app for digital and print subscribers as a part of the publisher’s NY Times Everywhere initiative, says Alex Hardiman,  Director of Mobile Products for The New York Times in this interview with Beet.TV

 
 

Microsoft Readies ‘Richer, More Immersive” Video Environment with Windows 8

Later this month, Microsoft will launch Windows 8 and with it a "richer, more immersive experience" for consumer, presenting new opportunities for video producers and advertisers, says Microsoft spokesperson Bill Hankes in this interview with Beet.TV

 
 

AOL Links with Google’s YouTube for Original Content Syndication

AOL, the fastest-growing video destination in the United States, has linked a deal to publish its original videos on YouTube as a means to gain additional scale, says Ran Harnevo, SVP for Video at AOL On, in this interview with Beet.TV

 
 

Monaco Media Forum: Silicon Alley Stars Heading to the Cote d’Azur in November

The six-year-old Monaco Media Forum (Nov 14-16) will headline the stars of New York's Silicon Alley this year, says Spencer Reiss, program director of the invitation-only show hosted by Albert, II, Prince of Monaco.   Featured on the opening night will be Jonah Peretti of BuzzFeed, David Karp of Tumblr and Ben Lerer of Thrillist.

 
 

Hola: Vimeo Launches in Spanish, Readies other Native Language Versions

Vimeo, the video sharing site, an IAC unit has launched in Spanish and will expand into other native languages, says Kelly Trainor, CEO, in this interview with Beet.TV

 
 

AOL Video Views Up 78 Percent in Twelve Months: Brad Elders Explains Why

CHICAGO – AOL has registered a 78 percent growth in monthly video views over the past twelve months, according to this report by comScore, making it the fastest growing of the top video sites.

 
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