Andy Plesser

CHICAGO – Addressable TV, sometimes called "the holy grail" of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with […]

CHICAGO – Big data coupled with highly addressable media, social media and compelling forms of content, were some of the subjects covered Tuesday in Chicago at the Beet.TV Advertising Summit presented by Adobe Video Advertising at the global headquarters of the mega-media agency Starcom MediaVest Group.

HUGE week for Beet.TV as we roll into the world’s biggest media agencies with a leadership summit about video advertising on Tuesday in Chicago at Starcom MediaVest in a program presented by Adobe Video Advertising. 

Vimeo, the popular video sharing site for independent content creators, has introduced a means for producers to make money by having viewers contribute voluntarily via the "Tip Jar," the company announced today.   The company is also rolling out a pay-per-view scenario on a limited basis.

From a routine talk-show format to a highly stylized series of op-ed videos, Beast TV, the 10-month-old video operations of The Daily Beast and Newsweek, seeks to present "smart" video which amplifies the authority of the staff, says Katherine O'Hearn, VP, Video & Events, in this inteview with Beet.TV.

AMSTERDAM — Adobe is fully behind MPEG Dash as an emerging standard for live streaming, sees continued dominance of Flash on the desktop, is committed to HTML and sees AIR and PhoneGap as solutions for mobile distribution, says Ashley Still, Director of Video, in this wide-ranging conversation about the changing platforms for video content distribution.  

AMSTERDAM  – Elemental, the Portland, Oregon-based video compression hardware and cloud provider, presented its video compression solution for H.265 at the IBC conference.   According to Keith Wymbs, VP, the “next generation” video standard has shown reduction of bitrate of 40 percent, while retaining the quality of H.264, the current standard.

AMSTERDAM, Zeebox, the second screen TV app which has become quite popular in the U.K. since its launch last year, will launch in the U.S. this month, says  CTO Anthony Rose in this video interview with Beet.TV conducted Friday at the IBC conference.

AMSTERDAM – The success of the London 2012 Olympics, the "first digital Olympics," was a historic moment for the television as multi-feed, multi-screen event, says Ingrid Deltenere, Director General of the European Broadcasting Union (EBU), in this interview with Beet.TV

AMSTERDAM — XBox LIVE, built as video game platform, has become more popular for video consumption of television and films than gaming for users in markets where daily consumption has reached as high as three hours a day, says Rohan Oomen, GM of Microsoft’s Xbox LIVE for EAMEA, in this interview with Beet.TV He did […]

Dailymotion, the world's second biggest video site, has been nearly doubled in video views over the past 12 months. 

MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy, a video sharing platform that allows users to upload and share 15-second videos, says Colin Helms, MTV's SVP for Digital in this interview with Beet.TV

Dailymotion, the world's second biggest video sharing site, has revamped its home page to surface up more videos, provide more user customization and to increase viewing on the home page itself, says Roland Hamilton, Managing Director for the United States of Paris-based Dailymotion, in this inteview with Beet.TV

As part of its ambitious digital plans around the September 6 Video Music Awards VMA’s, MTV is introducing Facebook Tracker, big efforts around Twitter, Instagram, Tumblr and a competition for the best Animated GIF — a graphics format created in 1987, which has become decidedly hip these days.

TAMPA – The proceedings from podium at the Republican National Convention in Tampa is an “important show,” but the work of the networks’ journalists happens on “around the edges,” to find the important stories  says Mark Lukasiewicz, Senior Vice President of NBC News Specials, in this video provided to Beet.TV by NBC.

Blip Networks, the New York-based video site for original web series,  has a deal with AOL On to syndicate 60 shows. It is an the arrangement that is driving significant traffic for Blip, says Kelly Day, CEO, in this interview with Beet.TV

Blip Networks, the big, New York-based video platform for original Web series, has launched a new highly “social” video player integrated with Facebook’s Open Graph, CEO Kelly Day, says in this interview with Beet.TV

The AP's staff photographers covering the upcoming political conventions in Tampa and Charlotte will not just be shooting for the wire service with their high-end DSLR cameras, they will shoot separate stories using iPhones and uploading the images via Instagram.

The newly launched HuffPost Live is streaming 12 hours of programming daily, but it may be that most of the consumption of the content is via edited clips created from the shows. The clips are seen on the pages of the Huffington Post and are widely syndicated.

Google Hangouts On Air, a video conference tool on Google+, which is getting traction from big publishers including The New York Times, the HuffPost Live and the NFL, has recently added a tool to allow producers to screen contributors via video before they join the live show.