Journal Register and Media MediaNews Joined as “Digital First Media,” Headed by John Paton

Journal Register Company, one of the of nation’s leading local news and information companies, announced today the creation of Digital First Media Inc. Digital First Media will manage both Journal Register Company and MediaNews Group Inc.

 
 

PointRoll Partners with Tremor Video for Locally Served Video Ads

Gannett's PointRoll unit announced an alliance with Tremor Video to dynamically serve locally-oriented online video advertising.

 
 

Publishers Seek TV-Like Marketplace, Forrester’s Michael Greene

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

 
 

Yahoo Readies Eight New Original Web Video Shows, Report

Yahoo is reading the launch of eight web original shows this October, reports Andrew Wallenstein in Variety.  The shows are women-oriented.

 
 

Blip.tv Claims Higher Ad Completion Rates

Viewers of Blip.tv content complete the viewing of pre-roll video ads at a rate of 33 percent higher compared to industry norms, says Mike Hudack, CEO and co-founder in this interview with Beet.TV.

 
 

Fantasy Football at ESPN: Record 500 College Games Live this Fall

With an expanded digital platform for live sports, ESPN will stream 500 college football games this fall, says Tim Connolly, VP for Distribution for Disney/ESPN in this interview with Beet.TV.

 
 

ScrollMotion: A Revolution in Motion Graphics, Defining a New Form of Video for Apps

ScrollMotion, a 100-person, fast-growing New York City start-up, has developed an enterprise solution for publishers and companies to create unique, video-rich Apps for the Apple iOS and Android platforms.

 
 

Nielsen Rolls out GRP Measurement for Online Video

Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP’s) across web properties, social networks and around online video.

 
 

Taboola Raises $9 Million in New Venture Round

Taboola, the video recommendation platform, which serves "related videos" as thumbnails for a range of publishers including CNN, The New York Times and Bloomberg, has raised a new venture round of $9 million, TechCrunch has reported.

 
 

OneScreen Expanding Syndication Play with Meredith Publishing

OneScreen, the Costa Mesa-based online video platform company, is expanding its syndication services with a big win with Meredith Publishing.

 
 

NBC News to Expand Microsites, Chief Digital Officer Vivian Schiller

NBC News, which has registered success in creating microsites around specific shows, including the Today Show, will be expanding the number of microsites, says Vivian Schiller, Chief Digital Officer, in this interview with New York Times reporter Brian Stelter on stage at the Beet.TV Leadership webcast.

 
 

Advertising on Hulu is Twice as Effective as Television, Kevin McGurn

Hulu, the entertainment portal which is also the biggest online video advertising platform, having served nearly one billion ads last month, provides double the return to advertisers, compared to television, says Kevin McGurn, VP of Sales for Hulu.

 
 

Brightcove Files for IPO

Brightcove, the big Boston-based provider of online video services, has filed for an initial public offering, the company announced today.

 
 

comScore Ranks Adap.tv as Second Biggest Video “Ad Properties” Site

comsScore has just published its video traffic rankings for July and Adap.tv registers as the largest online video ad properties site, behind Hulu and ahead of Tremor Video.

 
 

Online Video Viewers Accept TV-Like Ad Load, Report

Consumers are willing to accept a number of advertising spots inside of longform content, much as they accept ad in television programming, according to a study by FreeWheel, the video advertising management software company.

 
 

Ooyala In Giant Customer Win: Powering Online Video for ESPN

Ooyala, the fast-growing online video platform company has a giant customer win in ESPN, according to a  report published in TechCrunch.

 
 

“Big Think” Videoblog Tops Time’s Best News and Information Websites Ranking

In its annual ranking of the 50 best Websites, our friends and neighbors over Big Think have placed first in the news and information category, and number 16 in the overall ranking.

 
 

Thought Equity, Big Video Licensing and Distribution Company, Raises $25 Million in New Funding

Though Equity, the big online syndicator of premium video content, has raised $25 million in new funding, the company has announced.

 
 

Vimeo has “Couch Mode” for the Big Screen TV and the iPad

Vimeo, the big video sharing site, known widely for its popularity among the creative community of videographers and filmmakers, has introduced a new functionality to its “couch mode.”

 
 

Buddy Media Raises $54 Million, Valuation Now $500 Million

Buddy Media, the New York-based company that enables brands to publish effectively on Facebook, has raised $54 million in new funding. 

 
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