Vimeo has “Couch Mode” for the Big Screen TV and the iPad

Vimeo, the big video sharing site, known widely for its popularity among the creative community of videographers and filmmakers, has introduced a new functionality to its “couch mode.”

 
 

Buddy Media Raises $54 Million, Valuation Now $500 Million

Buddy Media, the New York-based company that enables brands to publish effectively on Facebook, has raised $54 million in new funding. 

 
 

“Control” Is Essential for Online Video Efficiency, Adap.tv’s Vijay Rao

SAN MATEO, Calif — For advertisers and publishers seeking efficiency and brand safety with online video, "control" over content, page placement, ad unit and user experience are essential, says Vijay Rao, Senior Director, Strategic Planning at Adap.tv.

 
 

Roku Raises $8 Million in Funding

Roku, the Saratoga, California-based manufacturer of the popular Roku box which enables consumers to connect televisions to the Internet, has raised $8 million in funding, according a financial filing reported by Venture Beat.

 
 

DBG Has Turnkey Syndication Platform for Premium Content Creators

Earlier this month, the Digital Broadcasting Group (DBG) announced that it has introduced a syndication platform for small and large publishers to monetize their videos across multiple, related sites.

 
 

Bloomberg’s Online Video Views Double in Midst of Market Turmoil

Views of videos on Bloomberg.com doubled on Monday (8.8) as turmoil roiled the global markets, a spokesperson has told Beet.TV via email.  Overall traffic to the site on that day was up 62 percent over the average.

 
 

Kara Swisher on Beet.TV and the “Next Era of Journalism”

"I really like to see a lot of small media companies like Andy's just take the diversity that is really encouraging and move it into the next era of journalism," Kara Swisher, co-executive editor of All Things Digital, tells Alison Kitchens of the American Journalism Review in a feature story on Beet.TV.

 
 

Breakthrough: Contextual Advertising for Online Video Has Arrived via Affine Systems with YouTube and Top Video Ad Nets as Customers

Affine Systems, a small San Francisco-based, venture-backed start-up built around machine learning, has created a technology to "rip apart video frame by frame," enabling advertisers to associate ads with desired content.

 
 

TV Gets Social with TVGuide.com’s New “Watchlist”

TVGuide.com, a comprehensive guide to broadcast, cable, web and downloadable video, claims 23 million monthly unique users. 

 
 

DBG Launches Video Syndication Network for Premium Publishers

Digital Broadcasting Group (DBG), the big video ad network and production/syndication firm, is expanding its syndication platform for premium publishers, the company announced today.

 
 

Engadget Now on Roku, TechCrunch is Coming Soon as AOL Brings HD Content to Connected TV’s

AOL is bringing its original video programming to connected TV's with AOL HD.  The new dedicated app will surface a range of lifestyle, entertainment and technology programming to several connected devices including Boxee, Roku and Yahoo Connected TV.

 
 

YuMe Names Founder Jayant Kadambi as CEO in Company Shake-up

YuMe, the big online video advertising platform company, has named founder Jayant Kadambi CEO, replacing Michael Mathieu who had been CEO for about three years.

 
 

Digitas Jordan Bitterman: ROI for Online Video Advertising is Double Television’s

While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient, providing a return on investment of 3 to 5X for digital video versus 2X  for television, says SVP Jordan Bitterman, who heads the media and social practice for Digitas, a Publicis unit.

 
 

CNN Readies “Social Network for News”

CNN iReport, the five-year-old platform for citizen journalists to upload and share photos and videos, will become something of a "social network for news" with its imminent redesign, says Lila King, Participation Director of CNN Digital, in this interview with Beet.TV.

 
 

IAC’s Vimeo Launches Video Sharing Service for Small Businesses

Vimeo, the big video sharing site, known mostly for its global popularity as the video player of choice for the creative community, is launching today a commercial service for small businesses.

 
 

CNN’s iReport at Five Years: “Core of How We Tell Big, Breaking Stories”

On Tuesday (August 2), hundreds of citizen reporters around the world will attend Meetups organized by CNN to mark the fifth year anniversary of its iReport.

 
 

Adobe’s Premiere Pro Registers Big Growth with Mac Users

SAN FRANCISCO — Adobe Premiere, the professional video editing software program, is experiencing annual growth of 45 percent among Mac users, says Al Mooney, Product Manager at Adobe in this interview with Beet.TV.

 
 

BBC’s iPlayer Finally Going Global as an iPhone App

The BBC's iPlayer is going global today, at least in 11 countries as an iPhone app, according to a report in today's Guardian newspaper. 

 
 

Advertisers Want the Viral Hit, but “Earned Media Isn’t Free”

While many brands would like a viral video hit, getting one isn’t easy — and it is not free, says Seraj Bharwani who heads analystics for Visible Measures and Molly Sugerman, Director of Digital Innnovation at Horizon Media, the industry’s biggest independent media buying agency.

 
 

Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman

The calculation around the value of video advertising is based principally on  Gross Rating Point or GRP, meaning the total size of an audience. 

 
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