Andy Plesser

While the current crisis may provide opportunities to sell, marketers need to be very careful warns  Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this interview with Beet.TV “It’s not the time to sell, it’s a time to serve,” he cautions the industry.  Marketers have to make real commitments to […]

We’re currently experiencing an abrupt extraction from our lives, which comes with an entirely new set of fears. This often feels like a very singular, isolating event, but it’s through collaboration, patience and connection with one another that we’ll thrive again. In times of uncertainty, a leader’s most important job is to provide stability, guidance, […]

LiveRamp, which acquired the performance measurement company Data + Math last year, expects performance around advertising to be a top consideration after the COVID-19 crisis has passed. Effective ad planning is essential now as media consumption spikes, but direct business outcomes like store traffic not as important. For the current period, most marketers are focused […]

The team of NBCU’s award-winning, 30-year old public service unit  The More You Know, has galvanize the network’s executives and talent for a highly visible public service announcement around the COVID-19 crisis. The campaign is a collaboration with the Ad Council, The White House, the CDC and the Department of Health and Human Services. It […]

Rafat Ali, who founded paidContent and went on to create Skift in 2012, a highly regarded travel industry trade publication and events business, is reeling from the impact of COVID-19 pandemic on the sector. With the industry in crisis, traffic to Skift has spiked as its events business has been put on hold and advertisers […]

Just as the financial crisis of 2008 lead to the rise of programmatic advertising, the current disruption of the television marketplace will likely become a watershed moment for advanced TV, says Mark Zagorski, who holds the titles of CEO of Telaria and President of Rubicon Project. With the cancellation of most of the TV UpFronts, […]

While TV viewership soars, available inventory is changing, notably a spike in news and the lack of live sports. All this changing where and how consumers watch TV. Helping brands navigate the market disruption,  Xandr is “leading in” with advanced TV products including reach and frequency management and addressable TV tools, explains Kirk McDonald, Chief […]

The merger of two major SSP’s, Rubicon Project and Telaria, which was announced late last year, has been completed the companies announced today. Michael Barrett, CEO of The Rubicon Project will be CEO of the merged company with Telaria’s Mark Zagorski serving as President & COO. The combined companies will keep their separate brand names […]

The creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic.  This shift is fostering a period of creativity where taped productions are not practical and the use of stock footage and other tools are being employed, says Marla Kaplowitz, president […]

While television consumption is up during the current crisis, the engagement with TV ads is down as measured by EDO, says Kevin Krim, CEO of the TV analytics and data company. As consumer intent to purchase is soft, it is important for advertisers to quickly change creative to address the crisis and their role, suggests […]

Stuck at home, television viewing is spiking and it will accelerate the adoption of streaming services as investment in most  linear programming wanes, says Richard Greenfield, industry analyst and partner with LightShed Partners in this video interview with Beet.TV In this segment he also outlines what he expects to be consumer habits around streaming services […]

We are all dealing with an enormous crisis. While most us will manage, many of those less fortunate will fall.  Those who currently live below the poverty line will face critical challenges.  We need to remember them, wherever they live, and help as best we can. Last month in Puerto Rico, at the Beet.TV executive […]

Jon Watts, the London-based media consultant, has announced a big change in his professional life:  He is transitioning out of his full-time position at MTM, the research and strategy consulting firm he co-founded  in London 10 years ago, to become the firm’s Senior Advisor. He has moved to New York and will continue to advise […]

For me, and many of us in San Juan last week for the Beet Retreat, it was high point in our work life:  A small group of innovators having frank discussions about the future of television – exploring the challenges and solutions.  We made progress.  We created professional and personal relationships.  It was productive, fun […]

Kristi Argyilan, president of Target’s Roundel unit, will be among the featured speakers at the annual Beet.TV executive retreat taking place in San Juan on February 5-7. From her days as president of MAGNA Global to her pioneering work at Target and for the formation of Roundel, Kristi is among the most admired, innovative executives […]

The problems of Puerto Rico may seem daunting and intractable, but for the island members of the Boys & Girls Clubs of America, their aim is true: Helping children living below the poverty level to reach their full potential. For this wonderful organization, the future glows bright. They are inspiring and they make a difference. […]

We are pleased to announce that the Noah Levine, CRO of 605, a veteran of Fox and Adobe, will be one of keynote speakers s at the #BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Roundel’s Kristi Argyilan, DISH Media’s Kevin Arrix, NBCU’s Dominick Vangeli, Tubi’s Farhad Massoudi and […]

We are pleased to announce that Erica Schmidt, the Global CEO of IPG’s Cadreon unit, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Roundel’s Kristi Argyilan, DISH Media’s Kevin Arrix, NBCU’s Dominick Vangeli, 605’s Noah Levine and Tubi’s Farhad Massoudi […]

Kristi Argyilan, the pioneering advanced advertising executive who has launched Target’s media platform called Roundel, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Cadreon’s Erica Schmidt, DISH’s Kevin Arrix, NBCU’s Dominick Vangeli, 605’s Noah Levine and Tubi’s Farhad Massoudi We […]

As part of the merger of CBS and Viacom, Joann Ross will head sales for the combined ViacomCBSSean Moran, sales head of Viacom, will be leaving the company according to a report in Variety. We interviewed Ross earlier this year and are republishing with this news.