Facebook Connect Implemented by 80,000 Web Sites — Gaming Is the Hottest Application Sector

PALO ALTO — Facebook has 80,000 sites using Facebook Connect in addition to the 500,000 applications on Facebook, according to Ethan Beard, who heads up the company's developer network.

 
 

Big Media’s Epitaph for Webisodes

SAN FRANCISCO — While the Webisode is not dead, many of the big media players who had made sizable commitments to creating Web-original entertainment content, have thrown in the towel.

 
 

Reuters Readies Syndication Plan for Third-Party Video News Producers

LONDON — Reuters, which produces and distributes news videos to many of the world's broadcasters and top news sites, is working on a plan to syndicate videos from third-party content producers, said Greg Breitchman, Global News Editor of Reuters, at Beet.TV's online video summit.

 
 

Boom Time for Online Video News: CNN Has 42 Percent Jump in Video Views in February, Nielsen

Video views in February jumped 42 percent in February to 152 million, making CNN.com the fastest growing video site among the top 10 in the U.S, Nielsen just reported.

 
 

News Corp’s BSkyB Gaining Ad Traction with Online Offering and “TV Everywhere” Play

LONDON — BSkyB, the satellite programming service, is getting considerable traction with its online offering, including sustained advertising rates and engagement, which averages 26 minutes according to Nicola Clarke, an executive with the company.

 
 

The Guardian Putting Massive Data into its API

LONDON — The Guardian, which has been offering its API as a syndication tool since last year, has just made that offering much deeper with the release of information from elections going back to 1992, according to Stephen Dunn, who heads technology strategy for the newspaper.

 
 

Long-Form Journalism Is Not “Entirely Dead” and e-Readers May Give Rise to Entirely New Forms, The Economist’s Daniel Franklin

LONDON — In August, Josh Tyrangiel, then managing editor of Time.com and now editor of Business Week, told Beet.TV that long-form journalism on the Web is "not working." 

 
 

Most Publishers Missing Potential of Online Video Audience

LONDON – While big newspapers and broadcasters have made substantial investments in online video creation and distribution, most have limited their reach and opportunity to the wider Web. 

 
 

Covering the Street Protests in Tehran: How Reuters Curates UGC via Twitter

LONDON — In Iran, with significant limits on what it can cover from its bureau in Tehran, Reuters is following a cadre of citizen journalists on Twitter who provide camera-phone videos of street protests, says Greg Beitchman, Global Editor of the Reuters News Agency.

 
 

Apple Inexorably Pulling Video Publishers to HTML5 — Whether They Like it Or Not

LONDON–While Adobe Flash is the most pervasive plug-in for video on the web, it is not supported by Apple's iPhone, iPad, and related devices. 

 
 

Financial Times Mulls Paid Model for Online Video

LONDON — While the Financial Times is mostly behind a subscription wall, its videos are provided without restrictions.  

 
 

Beet.TV Online Video Roundtable in London

  Our first overseas event was on Monday, March 8 at the London offices of the Guardian. Helping me co-moderate was Robert Andrews, editor of paidContentUK. 

 
 

The Problem with Online Video Advertising is it’s “Too Expensive”

Although online video advertising has been a growing area, some on Madison Avenue believe it's too pricey.

 
 

CBS Finds Personalized Online Video Ad Insertions Net 95% Completion Rates

SAN FRANCISCO — Getting viewers to want to watch online ads, particularly mid-roll spots, requires that the ads are relevant to the viewers.  By increasing the personal relevance of them, CBS is finding completion rates of views of as high as 95 percent, which is about 10-15 points higher than normal.

 
 

Powerful, Niche Audiences Gather Around Live Web Programming to Build New Media Brands

While the audiences for viewing of live events might be relatively small,  it can be influential for the publishers seeking to build a brand, says Jim Louderback, CEO of Revision3, the producer and syndicator of tech and lifestyle online video programming.

 
 

Analyze This: Omniture in Three-Screen Data Pact with NBC for Online Video Reporting

In crafting a successful strategy around online video, analytics are essential and Ominiture, which was purchased last year by Adobe for $1.8 billion, is supplying data to most of the major online publishers. 

 
 

YouTube Rolling out Auto Captions for All Videos

SAN BRUNO, CA — YouTube, which announced in November the availability to create computer generated text captions of video on a limited number of channels, is announcing today that it is making voice-to-text captioning available to most video channel producers.

 
 

Ooyala Says Micropayments for Online Video Loom Large

SAN FRANCISCO, CA — With the advent of sophisticated authentication software, content creators will have the ability to monetize their video through a range of payment schemes from micropayments…

 
 

Arianna Huffington’s “4E’s” at the 4A’s: Engagement, Energy, Empathy and Enthusiasm

SAN FRANCISCO — In a speech the annual 4A's conference, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing.  

 
 

Migrating Billions of TV Ad Dollars to Online, How YuMe Plans to Solve It

SAN FRANCISCO — While broadcasters and other content creators are putting more video online and consumers are increasingly watching, the industry  hasn't seen a significant migration of television ad dollars online because of a decentralized media buying environment, according to Jayant Kadamabi, founder and president of YuMe.

 
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