Beet TV

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV

While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces multiple challenges around the emerging medium says David Hallerman, Principal Analyst at eMarketer in this interview with Beet.TV

Presented by:   London, June 15 8:30 – 13:00 GMT Hosted by the BBC Worldwide The fast-evolving state of digital video will be explored in a half-day conference at the headquarters of the BBC Worldwide. Topics will include the proliferation of digital devices and the emerging monetization opportunities for broadcasters and publishers. Keynote speakers include: […]

While realtime bidding (RTB) for video inventory has taken off dramatically, there has been pushback to theses electronic marketplaces by television networks and other "premium" video publishers who prefer to control, and usally sell their inventory directly to ad agencies.

Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TV

The “pain point”  of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more “TV-like” says Kelley Train, Group Digital Director of PHD Media in this interview with Beet.TV

Hiro Media, the Tel Aviv-based online video advertising company has raised $5 million in funding the company announced today.  

YouTube is selling channel sponsorships to brands for $4-6 million, according to a report in Adweek.

With new video studio in New York, the big sports blog network SB Nation has launched an ambitious channel of sports videos on YouTube. 

WASHINGTON, D.C. — Seeing an emerging playing field where Internet delivered video news will eventually be on par with cable, Politico will broadly expand its video programming this year, says Jim VandeHei, Executive Editor, in this interview with Beet.TV

TVGuide.com has bought the nascent digital video programming guide Fav.tv, reports Janko Roettgers at GigaOm. 

Today at the IAB leadership conference in Miami, Adobe announced its new, comprehensive video publishing platform.  It is called project “Primetime.”

Machinima, the highly popular Web portal for videos about video gaming, has reached an 1.3 billion video views, driven in part by Web originals, reports Liz Shannon Miller on GigaOm.

The domestic and world economy is driving presidential politics and many other major developments, making business and financial news the "big story" –  and the New York Times is ambitiously expanding coverage with several blogs and new business video programming, says Larry Ingrassia in this interview with Beet.TV

Yahoo!, which has gained a substantial foothold in the Middle East with its acquistion of the Arab language portal Maktoob, has agreeement with the Qatar to create a significant content portal, the Gulf state and Yahoo! announced today.

Brigthcove, the big Boston-based video services company, expects to offer shares from $10-12 a share next week, according to a filing on Monday, The New York Times reports.

Conviva, the San Mateo-based provider content delivery infrastrure solutions, has raised a $15 million round from Time Warner, the company announced today.

At CES this year, with WPP’s chief Sir Martin Sorrell flying in from London and Publicis’ chairman Maurice Levy in from Paris, along with hundreds of advertising and brand executives, the annual electronics show was very much an advertiser expo this year.

As big news organizations including the Wall Street Journal, The New York Times and and Reuters put an increasing effort around made-for-the-Web video news reporting, Yahoo’s Daily Ticker has built a formidable audience over the past four years.

CNN iReport, the global news organization's user generated content operation, says it has one million citizen journalist reporters who are registered as iReporters.