Beet TV

LAS VEGAS – At last year’s CES,  advertising on Internet-connected TV’s was presented as an emerging opportunity.  This year, major brands including American Express, are proving viability of the new medium, says Ed Haslam, SVP for Marketing at YuMe, the video advertising technology provider.

LAS VEGAS — While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media’s industry trade organization, in this interview with Beet.TV

LAS VEGAS —  As digital devices become more intertwined, look for phones to start to “mingle” with TVs in interesting ways, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, in an interview with Beet.TV at the Consumer Electronics Show.

LAS VEGAS — In the first quarter Conde Nast will lauch digital video channels for key brands GQ and Glamour across Web sites, apps and distribution partners as part of the publishing giant’s move into a more digital future, says Robert A. Sauerberg Jr., President of Conde Nast, in an interview with Beet.TV’s Ashley Swartz at the Consumer […]

LAS VEGAS — Multicultural customers are often the earliest adopters for new technology, especially mobile phones, says Steven Wolfe-Pereira, Executive VP at MediaVest, Managing Director of MediaVest Multicultural in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

LAS VEGAS — Turning the plethora of available data about TV and video into insights for brands will be a critical goal for marketers in 2013, says Scott Sorokin, Global Digital Leader, Mindshare Worldwide, during an interview with Beet.TV at the Consumer Electronics Show.

LAS VEGAS —  Look for more opportunities for marketers in precision targeting in video in 2013, says Lee Doyle, President Client Development at Mindshare during an interview with Beet.TV at the Consumer Electronics Show.

LAS VEGAS — Know your audience and give them the content and stories they want. That’s the advice for brands as they approach next-generation storytelling, says Brent Poer, President of LiquidThread, the content creation division of SMG North America, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

LAS VEGAS — Everyone in marketing is going to need to be left-and right-brained as the distinctions between technology experts and creative strategists erode, says Jonathan Hoffman, President of Experience Creation at SMG, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

LAS VEGAS — For the best marketing success in 2013, brands need a clear-cut data strategy, says Lisa Donohue, CEO of Starcom USA, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

LAS VEGAS — Technologists have a great opportunity to develop a new range of of physical and touch-based interactions for brands to connect with consumers, says James Patten, Interaction Designer and Ted Fellow, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

LAS VEGAS — The growing mobile video and advertising business is vital for brands, but the best way to approach mobile is by looking at consumer behavior, says Lisa Weinstein, President of Global Digital, Data and Analytics at Starcom MediaVest Group, in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

LAS VEGAS — Samsung is betting on high-res, big-screen and smart TVs at this year's Consumer Electronics Show. In this first report from Ashley Swartz at the event, she checked out the tech giant's TV plans in Samsung's early presentations at CES, where the company is showcasing a range of TVs, as previewed by Hyun-suk Kim, EVP […]

LAS VEGAS – Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom, in this interview with Beet.TV

BuzzFeed, the brainchild of Huffington Post co-founder of Jonah Peretti, is the big winner in the media landscape of 2012, writes Erika Frey in Fortune magazine.

While much has been said about a “second screen” powering television viewership, Ensequence is harnessing the power of the TV set, or “first screen,” in driving ratings as much as 20 percent for programmers, says CEO Peter Low, in this interview with Beet.TV

Some 80 percent of viewers of VH1 programming use a mobile device (phone,tablet, laptop) while watching, says Dan Sacher, SVP for Digital at VH1 in this interview with Beet.TV

With Google's new IP-delivered TV service in Kansas City, and the anticipated launch of the Apple TV "dual app" scenario, the home remote control is inexorably moving to a tablet, says Alan Wolk, Global Lead Analyst at Kit Digital, in this interview with Beet.TV

Dynamo, the New York-based start-up that has served as video-on-demand rental portal for independent documentary, film and Web series producers, has changed its business to become a “white label solution,” allowing content creators to license the platform for their own use, explains founder Rob Millis, in this interview with Beet.TV

The widespread adoption of Internet-connected televisions, which Forrester says is now in 4 of 10 American households,  is making the long anticipated "convergence" of the Internet and television a reality, says Larry Samuels, Senior Partner and Director of Advanced TV at GroupM, the global media unit of WPP.