Beet TV

In order to more effectively target video adverting for brands, the global video advertising services company Videology has organized some 80 percent of the behavioral data of the video markets it serves, says Scott Ferber, founder and CEO in this video.

TubeMogul, the Emeryville, California based video advertising services has raised $20 million in a series C round, the company announced today.

With an estimated half of television viewing now happening among U.S. television viewers, there will be an emerging opportunity for cable programmers to deliver content outside the convential cable/satellite system, says analyst Ashley Swartz in her commentary for Beet.TV  

NDN, a syndicator of video news clips on the Web, has been ranked by comScore as the second biggest U.S. Web video source, by unique viewers, after Google/YouTube, comScore reports in its November video rankings.

The ambitious interactive television initiative launched last month by American Express is demonstrating the value the Smart TV in driving "t-commerce," or television commerce, says Larry Samuels, Senior Partner & Director, Advanced TV at GroupM, the media unit of WPP.

RAMP Presents A Beet.TV Leadership Summit Hosted by NBC News Digital Big Data to Transform TV and Digital Video Tuesday, February 12, 2:00 – 5:00 p.m. The NBC Cafe at 30 Rockefeller Center Keynote Speaker: Vivian Schiller, Chief Digital Officer, NBC News Speakers Tom Wilde, CEO RAMP Joanna O’Connell, Principal Analyst, Forrester Research Andrew Feigenson, […]

This Sunday’s big, VH1 Divas show from the Shrine Auditorium in Hollywood has many of the digital elements of other live entertainment shows with video streaming from the red carpet and backstage, but in something new, the cable net is producing a large numer of animated GIF’s of celebs.

Amsterdam-based Ex Machina, an interactive technology provider to TV programmers, has announced a  licensing deail with London-based Zeebox, the second-screen app developer whose product is being used  by network programmers in the U.K., U.S. and Austrailia.

Microsoft is readying the launch of SmartGlass, a second screen companion app to the Xbox Live — and it could be a very significant development, says analyst Ashley Swartz in her commentary on Beet.TV

Serving video ads into live programming is a challenge as digital devices see content and ads as separate media — and can stop in mid-stream.  This issue has been resolved by dynamically “stitching” both media in real-time, says Diane Yu, CTO and co-founder of video ad services firm FreeWheel, in this interview with Beet.TV

This Saturday’s Rolling Stones concert at Newark’s Prudential Center will be available as a pay-per-view event on cable and satellite, but in something of a first, it will be available on digital devices including PC’s, smart phones and tablets.

Broadcasters and cable networks, which have long kept the digital distibution of their programming to their owned sites and apps, are beginning to syndicate programming far more broadly, says Doug Knopper, co-CEO of video ad services firm FreeWheel, in this interview with Beet.TV

Discovery Communications plans to go from a 100 million TV universe to "a one billion screen world" with original digital programming.

Online video had a profound impact on online shopping decisions on last months’ Black Friday and Cyber Monday, says analyst Ashley Swartz in her commentary on Beet.TV

MONACO – There wil be a huge, tranformation change in the television, with mass advertisting migration to digital video in about five years, but one of most important trends to watch right now is the emergence of “mangetic” content – or company-sponosored, informational video says Geoff Ramsey, Chairman  and co-founderof eMarketer, in this interview with […]

MONACO – Akamai, one of the world’s leading providers of cloud infrastructure and CDN services, is expanding its media services with a range of deep analytics tools, explains Bill Wheaton, SVP and GM of Media, in this interview with Beet.TV

MONACO — Digitas, the big digital advertising agency, launched the Digital NewFronts in 2008 as its own show to bring brands and content creators together in a marketplace for digital media.  Last year it morphed into a month-long extravaganza with 15 partners including AOL, Google/YouTube, Hulu, Microsoft and Yahoo.

I hope you had a happy Thanksgiving.  Had a good one here.  I wanted to catch up on some developments and fill you in on some upcoming plans.

Kaltura, the open-source video services company, has taken $25 million in new investment for its expansion in Asia Pacific, the company announced today.

MONACO — The presidential election was a milestone for video streaming, with a three to four times greater volume of streaming at peak than the 2008 election, Bill Wheaton, Senior VP and General Manager, Media Divison at Akamai, tells Beet.TV in an exclusive interview at the Monaco Media Forum. During the election, online video streams peaked at 11 pm […]