Beet TV

Earlier this year, Brightcove released developer tools to create a "dual-screen" app to allow viewers to control the big and small from the iPad.  The first implementation is with Discovery Networks International, which is debuting the service in Italy, the companies announced today.

The programmatic buying and selling of digital advertising is set to transform the way the the ad business operates. It is a “sea change,” says Beet.TV’s Ashley Swartz in this wrap-up of our summit on Video Advertising and Real Time-Buying.

CHICAGO – Adobe's widely deployed tools for monitoring and collecting first-party data, including SiteCatalyst, are powerful tools for advertisers who seek deeper addressability in their video ad planning, says Cary Goss, Head of National Sales for Adobe Video Advertising, in this interview with Beet.TV

CHICAGO – The Weather Channel has been a localized media since its inception on cable,  and now it is a site of “forty thousand” individual sites associated with zip codes, making it an effective “hyper-local” medium for advertisers including this year’s presidentials campaigns, says Curt Hecht, Chief Revenue Officer in this interview with Beet.TV

(Check out this photo montage from the Beet Retreat 2012) I am pleased to announce Beet Retreat 2013, a two-day conference on the state of digital video at the W Retreat and Spa in Vieques, the small island off the eastern shore of Puerto Rico. This is our second year organizing this invitation-only event.  You […]

TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad property in the United States, according to comScore.

RAMP, the Boston-based provider of video-to-text metadata and related solutions for a number of major publishers, has raised a $15 million C round from StarVest Partners and others, the company announced today.  This brings funding to date to $40 million.

CHICAGO – In one its first implementation with a major publisher, Google Stack has been intergrated into the Weather Channel’s digital operations says Curt Hecht, Chief Revenue Officer, in this interview with Beet.TV

AMSTERDAM – MPEG Dash, the newly standardized format for streaming digital video, will help broadcasters seamlessly move content to digital devices, will be part of the Adobe ecosystem from its player to its servers, says Arjun Saksena, Senior Project Manager in this interview with Beet.TV

AMSTERDAM – Launched in the U.K. earlier this summer by a consortium of that country’s leading broadcasters and ISP’s, YouView provides nearly 100 digital video channels via an Internet-connected box to the TV.

COLOGNE – Videoplaza, the Stockholm/London-based digital video ad services firm, is serving 10 percent of its advertising inventory into mobile and connected devices, an increase of 700 percent in just eight months, says Sorosh Tavakoli, CEO, in this interview with Beet.TV at the DMEXCO conference.

AMSTERDAM – Microsoft is committed to the new video streaming standard MPEG Dash and is integrating it into its Azure Media Services, its full line of cloud-based media services, says Sudheer Sirivara, Director of Media Services for Microsoft, in this interview with Beet.TV

COLOGNE – Altbough the digital media market in Europe is not as evolved as in the United States, the industry is growing fast with publishers commanding extremely high advertising rates, find Ashley Swartz in her wrap-up commentary from the DMEXCO conference. 

Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising services company, will keynote a half-day conference on the state of Real-Time Buying (RTB) and video advertising, on Thursday, September 27 in New York at the GroupM offices.

COLOGNE – Industry standards around digital advertising and measurements for brand impact are gaining considerable traction in Europe, says Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the global trade association for digital publishers, in this interview with Beet.TV

AMSTERDAM — Started as a digital video solution for onilne media companies, California-based Ooyala is focused on global broadcasters and operators, says Bismark Lepe, co-founder, in this interview at the IBC conference.

COLOGNE – Tremor Video, the big New York-based video advertising technology platform/ad network, has launched a cost-per-engagement product in Germany, says Tim Weber, VP for Sales and Bus Dev for Central and Eastern Europe, interview with Beet.TV

AMSTERDAM — Ratified in April, MPEG Dash, the first international standard for delivering segmented media to digital devices, is getting considerable support from industry leaders including Akamai, Adobe, Microsoft and others, and is being quickly adopted in Europe where its use is mandated by regulation, says Will Law, Principal Architect, Cloud Media Engineering at Akamai […]

AMSTERDAM — Jon Dahl, co-founder of the San Francisco-based Zencoder, a cloud-based encoding/transcoding company which was recently acquired by Brightcove, says that cloud-based transcoding of video files will represent 90 percent of the market in five to ten years, up from 5-10 percent today.