Katy Charles

CANNES – Gruvi aims to develop tools that drive sales of entertainment content through social media, says Ben Johnson, founder of the social technology agency in this interview with Beet.TV. Today the Copenhagen-based company is working internationally with Sony Pictures and Warner Bros. along with smaller production companies throughout Europe to create more fiscally effective […]

CANNES – Whether it be via cell phones, radio, Facebook or other websites, Melvin Alusa, director of Well Told Story, a multimedia communications project based in Kenya, says he found it effective to deliver his message to young people on platforms and devices where they already spend their time. “The way I perceive transmedia is just basically […]

LAS VEGAS – HEVC technology, a successor to the H.264 video compression standard, will soon be available on DivX.com. Rovi’s tri-fold plan aims to bring HEVC into the mainstream market. By making this compression standard readily available on DivX.com, consumers will be able access technology once reserved for professionals. Users can encode, decode and playback content in […]

LAS VEGAS – Now that TV Everywhere has been established, the next step is customizing the TV watching experience for the individual user – what Rovi is calling ‘Entertainment Unbound’, says Andy Townsend, senior product manager at Rovi, in an interview with Beet.TV at NAB. Entertainment Unbound aims to evolve the TV Everywhere initiative by working […]