Daisy Whitney

Video can be a highly effective tool in communication with health care providers, says Rob Rogers, Co-CEO America and Chief Creative Officer at WPP’s Sudler & Hennessey, a health care communications network. “We look for ways of introducing simplicity. We need to deliver some very simple messages,” he says, adding that video can aid in […]

Brands that will be most successful in innovation are those that focus on it in a fine-tuned way, says Cary Tilds, Chief Innovation Officer at Group M during a conversation with Beet.TV about innovation, technology and what’s coming down the pike in marketing. “The brands that are winning in creativity have ‘purposeful innovation,’ she says. […]

SAN FRANCISCO — Mobile devices, led by the Apple operating system, are fueling the spread of TV Everywhere, says Tamara Gaffney, Principal Analyst with Adobe Digital Index in this video interview. “The iOS app has surpassed the browser as the most common access point for TV Everywhere,” she says, sharing the details of a just-released study […]

Given the shortened attention span and massive amounts of advertising, marketers face a daunting task in connecting with consumers, says Sean Reardon, President of Publicis-owned Roar. Consumers are exposed to about 5000 messages each week and will likely only remember 10 to 15 of them, he says. “It’s a combination of engagement and exposure,” he […]

With web fraud reaching near endemic proportions, advertisers and vendors face a number of hurdles in dealing with the problem. says Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the topic. Issues include who bears the cost of fraud, how do advertisers step up and in what circumstances, and what are […]

Programmatic buying in worldwide markets is focused on premium and high-end content and that’s helping to grow the business globally, says Ryan Jamboretz, Chief Development Office at ad platform Videology, in an interview with Beet.TV. “You see a lot of private network deals, and existing trading deals with media sellers and clients accessing the highest echelons […]

Technology is changing how advertisers market, but creativity still remains the name of the game, says Carl Fremont, Global Chief Digital Officer at MEC in an interview with Beet.TV. “We are in a tech boom and advancement, with more access to open-source platforms to build on top of and gain scale. But our role is less about building them […]

Mindshare has implemented a number of processes into its organization to better manage and respond to quick marketplace changes, says Cindy Gustafson, Managing Director at Mindshare in an interview with Beet.TV about the advent of real-time advertising. That includes workshops, an operating system with data feeds and flexible budgeting, she says. For starters, Mindshare introduced “The […]

When it comes to measuring digital video, some metrics are more valuable than others, says Gurval Caer, Vice Chairman Chief Innovation and Marketing Officer at Wunderman, a division of WPP, in an interview with Beet.TV. “Yes, it’s about views, but it’s more about time spent and the sharing that happens,” he says. That’s why it’s important to […]

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a “reach calculator” to track ad reach across screens, says Ronjan Sikdar, Director of Ad Networks & Platforms, Media Analytics for Nielsen in an interview with Beet.TV. The reach calculator was developed based on YuMe’s research with Nielsen and is […]

While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashley J. Swartz, founder and CEO of Furious Minds, in a commentary for Beet.TV. “What does this deal have that Comcast-Time Warner lacks? That’s wireless,” she says. “Think about the opportunity using […]

While low-quality inventory has plagued online advertising for some time, fraudulent advertising is relatively new but is growing, says Scott Knoll, CEO of  brand safety technology firm Integral Ad Science, during an interview with Beet.TV. “Video is a big area because it has higher CPMS, but you’re not always getting what you pay for. Fraud […]

LONDON — Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview with Beet.TV. “Digital publishers are bringing new opportunities to the table especially with the 2014 New Fronts, and we will have the opportunity to have the complementary balance of quality and scale. We […]

LONDON — Data is essential to successful real-time marketing, but the data needs to be useful, says Sabino Petruccelli, Head of Performance Marketing at Starcom MediaVest Group, in an interview with Beet.TV. “I don’t think we should get too hung up on big data as we should on good data. Good data means you have […]

LONDON — Programmatic buying widens the playing field in online video because it lowers the cost, says Nigel Waring, Director of Performance Marketing and Biddable Media at SMG during an interview with Beet.TV. “Traditionally it has been difficult to make video work because of the cost barrier. But when it’s allied to real-time buying you can optimize […]

LONDON – Cannes Lions has evolved from a creative-centric festival to a far more integrated event, recognizing a range of media, says Nigel Conway, Global Head of Media Communications at Nestle, in an interview with Beet. TV. “We are seeing media fully represented. We want to make sure we are producing integrated communications plans that leverage the […]

In an effort to combat the ongoing specter of ad fraud, tech platforms like TubeMogul have implemented tools to eliminate some of the more prevalent forms of fake traffic, stemming from botnets and fraudulent formats, says TubeMogul’s CEO Brett Wilson, in an interview with Beet.TV. Some sites will sell auto-play ads in banner spots, he […]

Mega-popular YouTube channel Maker Studios recently sold to Disney for $500 million, but when the founders launched the company five years the goal was quite simple — make videos and share audiences. “We just liked making videos. We didn’t start it to sell to Disney someday; we were just a bunch of friends who liked hanging […]

Keep an eye out for “virtual cable” as a new variation on TV Everywhere and over-the-top experiences, says Greg Ireland, Research Manager at IDC in an interview with Beet.TV. “So far TV Everywhere today is fractured and inconsistent, across some different apps, with some linear, some live content, some on-demand content. It’s not a replication of everything I can […]

Digital video programming will have the most advertising success when it can start to draw budgets away from cable TV programming, says Todd Gordon, EVP and US Director, Magna Global during an interview with Beet.TV at the AOL NewFront event. Video is starting to lure a larger share of budgets, but the price is tracking at […]