Daisy Whitney

The quality of content during the NewFronts is improving dramatically year over year, says Ritu Trivedi, Managing Director/Digital Marketplace at MediaVest, in an interview with Beet.TV at the NewFronts. “This is not just a ‘new kid in town,’ where we go see some shiny new bauble. This is serious. We have seen some amazing content […]

Award-winning filmmaker Morgan Spurlock has teamed up with Israeli producer Ram Landes to create a long-form series for AOL, in a partnership introduced at the New Fronts this week. Both Landes and Spurlock spoke to Beet.TV about the show, “Connected,” the development plans, and what they hope to do with it. The show is based […]

Time Inc. is expanding aggressively in original digital programming in 2014, introducing a number of new programs at the New Front in New York this week. Beet.TV spoke to J.R. McCabe, Senior VP of Video at Time Inc. about the new programming plans. The company is now offering more than 50 video shows, renewing a […]

As online advertising hurtles into a more programmatic future, video content marketing firm Visible Measures is following suit and plans to offer more self-serve options for brands partners in 2014,  says Paul Krasinski, Chief Marketing Officer at Visible Measures in an interview with Beet.TV. The company introduced this week a demand-side platform called FabricSM that marketers, agencies, […]

The mobile video business now comprises about one-third of BrightRoll inventory and is on pace to hit 50% in the near future, more evidence of the fast growth of this ad segment, says Tod Sacerdoti, CEO and founder of video ad technology platform BrightRoll, in an interview with Beet.TV from the BrightRoll Video Summit. Better […]

As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Director of Video at VivaKi Audience on Demand during an interview with Beet.TV from the BrightRoll Video Summit. “We see the correlation between brand lift and engagement when the player is viewable, […]

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “Content marketing has always been around but it’s getting more attention, […]

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If it’s a platform where the consumer is trying to find more information […]

As brands and publishers weave more content into their sites, they are finding new ad tactics to test, says Adam Singolda, Founder and CEO of Taboola, a content discovery engine in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “You can have a video with a newsletter link on the […]

Content and content marketing are among the leading buzzwords in the advertising business, but it can be useful to understand the different types of content that brands are relying on, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. Advertising itself […]

The online video content business will continue to grow financially if the players involved work in tandem, says Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio, in an interview with Jordan Bitterman, Chief Strategy Officer, North America at Mindshare. Kontonis, a digital content veteran, is a fan of working together and learning from each other, […]

The mindset at several media agencies has begun to shift to content marketing first, with media following from that, says Dario Spina, EVP Integrated Marketing Viacom Networks, during an interview with Beet.TV. “We used to have a media conversation first and then they would ask ‘what else could we do to sweeten that with an integrated […]

With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, Director of Content at Maxus during an interview with Beet.TV. “Video is about tapping into emotions and making it memorable. It can be bringing up emotions like awe, surprise, sadness or happiness,” she […]

SAN FRANCISCO — As premium publishers dip their toes in the programmatic waters, many are starting with a private exchange, says Teg Grenager, Chief Product Officer at Adap.TV, during an interview with Beet.TV. “Premium publishers are starting to open their inventory in a private marketplace for an invited set of buyers, with either fixed or dynamic pricing […]

One of the biggest challenges in branded content today isn’t in the creation, but the measurement, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview with Beet.TV.  “What are the KPIs? How do I take that content and align it with a business need, not just a media need?” He offers […]

SAN FRANCISCO — Programmatic buying lets agencies more efficiently execute against KPIS and also helps brands to evolve them, says Gregg Colvin, North American Chief Operating Officer for Universal McCann during an interview with Ashley J. Swartz, Founder and CEO of Furious-Minds, for Beet.TV. One of the biggest benefits of the programmatic model is that it allows […]

SAN FRANCISCO — Custom advertising content drives 5 to 14 times greater effect than a standard ad unit, says  Kristi Argyilan, president of Magna North America, during an interview with Ashley J. Swartz, Founder and CEO of Furious-Minds, for Beet.TV. The media giant is also focused on automation through data and has found when it applies data to […]

SAN FRANCISCO — As TV reaches into the programmatic landscape, it will face challenges in areas like inventory, but opportunities in delivery and decisioning, says David Algranti, Senior VP TV Product Integration at measurement firm Rentrak during an interview with Beet.TV. Rentrak works with a number of networks and agencies that are licensing its data to […]

SAN FRANCISCO — Programmatic buying has great potential to bridge technology between TV and digital buying systems, says David Miller, VP Product Management at INVISION, a multi-platform ad sales provider during an interview with Beet.TV. “When you compare the ease of buying TV to digital we hear a lot that TV is easier, but TV has […]

SAN FRANCISCO — The spread of programmatic buying in media is changing how agencies buy and sell media, but also how they approach metrics, says Gregg Colvin, North American Chief Operating Officer for Universal McCann during an interview with Beet.TV. “This is a mindset change. Planners and buyers are thinking towards a more nuanced approach to KPIs […]