Daisy Whitney

PALM SPRINGS, CA — Online video and mobile video are among the fastest growing categories at multi-screen video ad tech firm Collective Media, with mobile video 50% of the mobile business, says Travis Lusk, VP Inventory at Collective in an interview with Beet.TV. This is an evolution from Collective’s genesis in display ads as the company […]

BARCELONA – If brands can harness the available data about mobile users, their habits and their interaction with apps, they can evolve their apps to drive more business and success, says Peggy Anne Salz, mobile industry analyst at MobileGroove and author of Apponomics, a book on the business of apps. “If you understand their behavior within […]

PALM SPRINGS, CA — Big data has helped marketers optimize audiences for their ad campaigns but the next important trend will be in optimizing creative, says David Moore, Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV at the IAB Annual Leadership Meeting. Real-time buying makes it possible to quickly learn if an […]

Mobile platform InMobi is betting that the pivotal role phones play for consumers’ lives will help drive use of mobile data too for brands and agencies, says Stephanie Sarofian, Executive Director, Brand and Agency at InMobi in this interview at the Beet.TV executive retreat. The former Digitas ad exec recently joined the mobile data technology company and […]

Video ad technology company Innovid struck a deal with the video data shop Veenome to provide deeper analytics into the true content of the actual videos that their customers run ads on, says Kevin Lenane, Founder and CEO of Veenome, during an interview at the Beet.TV executive retreat.  Under the deal, Innovid will use Veenome’s data for its work with […]

Programmers are exploring new ways to plan video and social TV across screens to drive consumer reaction thanks to a host of new technology vendors, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Beet.TV executive retreat. Vendors she is keen on […]

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and the interaction with those ads, […]

VIEQUES, PR — In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder of Furious Minds, in a state-of-the-nation video report from the Beet.TV Executive Retreat. “There is a fluidity of content. We are chasing, we are not leading. Audience behavior is changing faster than we […]

LAS VEGAS — Cisco is gearing up for the tablet to replace the remote control as the primary means for consumers to interact with TV. At the recent Consumer Electronics Show in Las Vegas, Neil Cormican, Senior UX Design Manager at Cisco Systems, demonstrating how the company’s second-screen app would work in a video interview with […]

VIEQUES, PR — About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Brent Gaskamp, SVP Development at Videology, in an interview  about a new industry report. Videology commissioned a report from research firm Forrester that surveyed 150 advertisers, media companies and agencies in the […]

VIEQUES, PR — The massive reach of YouTube has drawn in a new range of advertisers to sight, sound and motion for the first time due in part to the site’s audience composition, says Rob Norman, Chief Global Digital Officer, GroupM Worldwide, during a deep-dive interview about online video at the Beet.TV Executive Retreat. The YouTube […]

TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of video platform TubeMogul in an interview with Beet.TV at the Consumer Electronics Show. The video ad platform has been at the forefront of an industry push for more transparency in metrics since it spearheaded a consortium of industry players […]

Mobile ecommerce is growing rapidly for pizza company Domino’s, says Dennis Maloney, VP of Multimedia Marketing at Dominos, in an interview with Beet.TV at the Consumer Electronics Show. Digital channels already account for 40% of the brand’s pizza orders, with one-third of those coming through mobile venues. “It’s our biggest area of growth,” he says. “It’s […]

Video recommendation engine Iris.TV is betting its tools can generate a 50% increase in video views for publishers, says Field Garthwaite, Founder and CEO of Iris.TV during an interview with Beet.TV at the Consumer Electronics Show. Iris.TV’s technology recommends additional short-form ad-supported content for users, Garthwaite explains. Iris integrates with all major video players, and any ad server or […]

LAS VEGAS  —  Long-form video is alive and well, but online videos in general are becoming shorter, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview with Beet.TV at CES. The trend stems from the proliferation of six-second Vine videos and fifteen-second Instagram clips, coupled with the effectiveness of shorter ads, he tells […]

LAS VEGAS — As part of its focus on “adaptive marketing,” Mindshare has been on the hunt for technology firms to pair up with that can help it deliver content in real time for brands, says Colin Kinsella, CEO of Mindshare North America, in an interview with Beet.TV at CES. “We are investing in technology to […]

LAS VEGAS — Starcom MediaVest Group is working with brands and Twitter to leverage social conversations around TV and to apply retargeting tactics to the social medium, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Consumer Electronics Show. “We can […]

LAS VEGAS — Adobe continues to expand the reach of its TV Everywhere Primetime platform with the recent launch of multichannel service providers Shaw and Bell in Canada, says Ashley Still, Director of Product Management at Adobe, during an interview with Beet.TV at the Consumer Electronics Show. Bell has launched a “TV to-go” product to deliver programming […]

LAS VEGAS — As Yahoo integrates Tumblr via the acquisition, Tumblr’s sponsored posts will now be powered by Yahoo ads, says Lee Brown, Global Head of Brand Partnerships at Tumblr, during an interview with Beet.TV at the Consumer Electronics Show. “That lets us accelerate our ad technology by leveraging the technology Yahoo has already built,” he […]

LAS VEGAS — Starcom’s recent deal with Yahoo that gives the agency access to the portal’s first-party data to help find the right audiences for content is this sort of partnership can shift the traditional models around, says Mark Pavia, EVP/Digital Managing Director for Starcom USA, during an interview with Beet.TV at the Consumer Electronics Show. By […]