Daisy Whitney

LAS VEGAS — Twitter is focusing on a number of initiatives with marketers to link brands more closely to the real-time opportunities in the daily tweet stream of users, says Melissa Barnes, head of agency and brand advocacy at Twitter in an interview with Beet.TV at the Consumer Electronics Show. “The best brands [in real-time] are the ones […]

LAS VEGAS — Mobile gaming is expanding into fitness, casual health, to-do apps and other areas of gaming that are ripe for brand integration, says Brian Wong, Founder and CEO of Kiip, a mobile gaming service, in an interview with Beet.TV at the Consumer Electronics Show. “It’s reflective of people living their lives. You are using […]

LAS VEGAS — Multiscreen consumers now outnumber single-screen consumers by three to one, with about 203 million multiscreen consumers in the United States, says Joe Apprendi, CEO of ad technology company Collective, during an interview with Beet.TV at CES. Collective is working with marketers and agencies to help them reach audiences in a targeted fashion across […]

LAS VEGAS —  Keep an eye on developments in wearable technology as that’s a field ripe for marketing innovation, says  Michael Kassan, Chairman and CEO of MediaLink, a media consulting firm, in an interview with Beet.TV at CES. “CES allows important conversations between marketers and manufacturers, which can help in delivering the new technology. This year at […]

LAS VEGAS — Fueled by a focus on media, new products, and technology of the future, this year’s Consumer Electronics Show is the largest ever, says Gary Shapiro, head of the Consumer Electronics Association, in an interview with Beet.TV. The flagship consumer electronics event comprises more than 2 million square feet of exhibit space with […]

Advertising software shop Mediaocean launched a new platform earlier this month geared towards its partners. Called the Connect Partner Platform, Connect lets third parties integrate with Mediaocean’s services. It targets ad servers, data providers, supply companies and technology providers, letting them leverage Mediaocean’s software that handles $130 billion in global ad billing each year. The […]

The number of pay-TV homes accessing TV Everywhere has doubled in the first nine months of 2013, says Jeremy Helfand, VP of Monetization at Adobe, during an interview with Beet.TV. Adobe launched its TV Everywhere platform, Adobe Primetime, earlier this year and now counts more than a dozen major media companies using the platform. The […]

The growing sophistication of both TV and online data is making cross-platform media mix modeling more reliable, says Mark McKee, Senior VP Global Marketing and Strategy at Videology in an interview with Beet.TV. “The first party and third party purchase behavior is effective in reaching and delivering both brand and sales metrics,” he says in a conversation […]

Programmatic buying isn’t big enough to have a huge impact yet on the TV upfront, says Gibbs Haljun, Managing Director of Media Investment at GroupM, during an interview with Beet.TV. “It’s not happening yet because there isn’t huge scale. Look at Duck Dynasty. That has a very small viewership online….there is less of an incentive to […]

As part of its digital expansion this year, Conde Nast has launched its magazine channels via Roku, says Fred Santarpia, Chief Digital Officer for Conde Nast, in an interview with Beet.TV. The channels for GQ, Glamour, Vogue, Wired, Teen Vogue, Vanity Fair and Style.com went live last month on the over-the-top service with more than […]

As TV Everywhere grows in usage, both client and server side ad technology can play their roles in driving monetization, says Jeremy Helfand, VP Adobe Primetime during an interview with Beet.TV. Adobe has recently added server side ad solution tools. Adobe’s Primetime platform has “baked in” both ad decisioning and ad serving into its TV Everywhere tools. […]

Video technology firm Beachfront Media rolled out a new version of its platform with a social layer built in to encourage more interaction and easier monetization of video, says Frank Sinton, CEO and Founder of Beachfront Media in an interview with Beet.TV at the recent VideoNuze event in New York. Designed as a mobile-first social video platform, the […]

Digital viewing of videos on digital devices by cable and satellite subscribers, known in industry parlance as TV Everywhere, is growing at a rapid clip this year, says Marty Roberts, Senior VP of Sales & Marketing at thePlatform in an interview with Beet.TV at the recent VideoNuze event in New York. thePlatform is serving about 150 to […]

NEW YORK — The number of ads in digital programming has risen this year, but the completion rates remain steady, says Brian Dutt, Manager of Advisory Services at FreeWheel in an interview with Beet.TV at the VideoNuze event in New York this week. Consumers see about 12 video ads per video view, up 29% from a year […]

Most brands are still measuring video ads by display metrics, but that’s not the most effective mechanism for the medium, says Avi Brown, CEO of analytics firm BrandAds. His company aims to provide additional insight for video marketers into whether their ads are being seen by moving beyond “banner metrics” of clicks, impressions and completion to […]

TV technology company Gracenote will be testing addressable ads in smart TVs in the coming months in an effort to deliver personalized ads to TV consumers, says Stephen White, President of Gracenote, in an interview with Beet.TV. “We are using the technology to insert or overlay on top of ads in a traditional linear broadcast so […]

LONDON — Tailor video to the brand, the medium and the consumer. That’s the advice of Kristen Kelly, VP and International Business Director at Starcom MediaVest Group in an interview with Beet.TV. “Understand the consumer and where they’re at in the decision journey. You can do awareness marketing and direct response. Understand how people are using […]

LONDON — To continue its strong growth path, the video business needs to ensure campaigns are viewable and accountable across all sites, says Nick Reid, Managing Director of the United Kingdom for video ad buying platform TubeMogul in an interview with Beet.TV. “The market isn’t quite what it should be when it comes to viewability,” he tells us […]

LONDON – Marketers who use household targeting can allocate their budgets to various screens, depending on which are most used by different consumers, says Owen Hanks, General Manager of YuMe in Europe in an interview with Beet.TV. YuMe introduced its Household Targeting Solution in the UK this fall that lets brands target various members of a household […]

LONDON — Local exchanges for programmatic buying are beginning to take hold in some European countries, says Nick Reid, Managing Director of the United Kingdom for video ad buying platform TubeMogul in an interview with Beet.TV. “One of the big challenges in Europe is getting publishers to embrace the concept of programmatic buying, and we are seeing […]