Daisy Whitney

LONDON — Based on the success of cost-per-engagement metrics, Tremor Video has introduced other performance-based buying models for video ads, says Alex McNamara, UK Managing Director at Tremor Video, in an interview with Beet.TV. Tremor Video is rolling out a new suite of products letting advertisers pay by the cost per completed view, for instance. […]

LONDON —  Rubicon Project, an ad automation platform, has inked new deals in the past three months with major publishers including News Corp., Viacom and Turner to handle global private exchanges for them, says Oliver Whitten, VP and Commercial Director for Rubicon in an interview with Beet.TV. “We are seeing premium sellers embrace the technology across mobile, […]

LONDON — The French programmatic advertising market is shaping up as a hotbed for innovation in real-time buying, says Andrew Moore, European Managing Director of SpotXchange, in an interview with Beet.TV. For instance, the French market has embraced publisher collectives, in which groups of premium publishers come together create their own marketplace. In addition, new […]

It is time for the DVR to go, says Jim Nail, Principal Analyst at Forrester Research in this interview with Ashley J. Swartz for Beet.TV. “Killing off the DVR is the best thing the industry could do right now…because of the ridiculous discussions of C3, C7. Why not just deliver it online and insert the ad to the audience watching […]

Mobile and TV cross-screen buying can be most effective when timed properly to a call-to-action, says Michael Masters, Co-founder and CEO of the mobile and TV advertising platform AdTonik in this interview with Ashley J. Swartz for Beet.TV. For instance, if Pizza Hut advertises on TV, the best time to run a mobile ad might be the next day […]

The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. In the last year, Starcom studied the perception of online video and TV ads and learned that consumers don’t distinguish. “We kept coming up against this perception that […]

Interactive ad technology company Innovid is aiming to expand into cable video-on-demand, says Tal Chalozin, Co-founder and CTO of Innovid, in this interview with Beet.TV. The company’s technology allows marketers to add interactive capabilities to online video ads, such as store locators, photo galleries and social sharing. The interactive ads have been used widely across […]

The mobile and TV advertising platform AdTonik is slated to work with Time Warner Cable Media in the coming months on its TV and mobile initiatives in major markets including New York and Los Angeles, says Michael Masters, Co-founder and CEO of AdTonik in this interview with Ashley J. Swartz for Beet.TV. “We will be delivering unique creative based […]

As part of its evolution to become a cross-screen media agency, Starcom MediaVest Group launched a new unit this week called Zero Dot, devoted to consult and create brand experiences and content across platforms, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. “Starcom has been […]

The use of TV-like ratings to measure online video will negatively affect gross ad spend in the next five years, predicts Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the state of the digital video pricing and measurement. Metrics like Online Campaign Ratings from Nielsen and VCE from comScore might […]

Mobile video has made great strides in creative and in media, and in many cases that’s driving higher completion rates, better brand awareness and strong purchase intent, says Adam Schlachter, Senior VP of Media for DigitasLBI, a digital agency owned by Publicis, in an interview with Beet.TV. As such, mobile offers advertisers a unique range […]

The use of advanced targeting in online video has grown tremendously year over year, says Mark McKee, Senior VP Global Marketing & Strategy at video at tech platform Videology in an interview with Beet.TV. About two-thirds of online video campaigns now include advanced targeting beyond age and gender, such as purchase behavior, and that’s up from […]

NAPA, CA — Programmatic buying offers a range of opportunities to test creative, placement and ad messaging, says Michelle Butz, Digital Media Manager at Allstate Insurance. “It gives us more insight and flexibility into what we are doing,” she says in this video interview at TubeMogul‘s TubeMogul University customer event. All State has bought standard pre-roll online video repurposed from TV […]

NAPA, CA — Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targeting, says Ashley J. Swartz, CEO and Founder of Furious Minds, in this round-up summary report for Beet.TV,  from the TubeMogul  event that concluded today. “Creative optimization and getting creatives more involved […]

AMSTERDAM — One of the first second-screen films ever made has sold rights to English-language territories, says the film’s director Bobby Boermans, during an interview with Beet.TV at IBC last month. Boermans recently directed “App,” a Dutch thriller about smartphone-addicted teens. Boermans said rights have now been sold in 20 territories including Australia, New Zealand […]

COLOGNE – Data alone isn’t the answer to better ads. Creativity, insight and relevance still reign, says Amir Kassaei, IBC Chief Creative Officer, DDB Worldwide, in an interview with Ashley J. Swartz, CEO of Furious Minds, at DMEXCO last month. The problem with data is that it’s not always used to foster value, he says. Data […]

Mobile devices should be at the centerpiece of creative and messaging, says Francisco Cordero, VP and General Manager at InMobi, a mobile ad network, during an interview with Beet.TV about the need for data-driven creative for mobile. Because it’s the device closest to the consumers, agencies and marketers should develop creative campaigns with mobile in mind from […]

TV and online video are borrowing from each other’s playbooks, especially as it comes to data, says Matthew Kramer, Director of Television and Video Products at Accuen, the programmatic agency for Omnicom, in this video segment with industry analyst Joanna O’Connell. “You have your TV screen trying to look more like online video with more addressability […]

Tremor Video is aiming to layer performance-level goals into programmatic buying with the launch of its new DSP, VideoHub Connect,   says Kelly McEttrick, VP Strategy at VideoHub during an interview with Beet.TV taped during Advertising Week at the OMMA summit. VideoHub Connect enables programmatic video buying. “We don’t feel that buying media cheaper is a problem […]

COLOGNE — Fast-moving consumer packaged goods companies are among the brands that are making the most of using real-time data to inform creative messaging, says Thaer Namruti, SVP Data and Analytics in Europe at Starcom MediaVest Group in an interview with Ashley J. Swartz for Beet.TV at DMEXCO. “The role of technology is to act as an […]