Daisy Whitney

One of the challenges for premium publishers in programmatic buying is navigating the complexity of the buy side of the ecosystem, says Mike Shehan, CEO and Founder of SpotXchange in this video segment with industry analyst Joanna O’Connell. “There are direct buys and direct sales, and traditional ad servers are excellent for servicing those. Then […]

Magna Global is seeing upwards of 40% growth in programmatic video buying year over year, says Neeraj Kochar, Managing Director of Programmatic at Magna Global, during an interview with Forrester analyst Joanna O’Connell for Beet.TV. Much of the increase is coming from brand dollars, Kohcar tells Beet.TV. The media agency is betting big on automated […]

AMSTERDAM — At the recent IBC trade show, industry tech stalwart Adobe introduced a range of new features to software such as Adobe After Effects, Adobe Premiere, Adobe Story and other products via the Creative Cloud model. That includes more than 150 new features across products, says Ellen Wixted, Senior Product Manager at Adobe Systems, […]

Many TV viewers are making time for second-screen activities even if they view TV shows on a binge basis or after a live airing. That’s one of the findings of a survey conducted by the recently rebranded online video services company Piksel. “People are making time to interact via second screen, whether before or after,” […]

COLOGNE –  Two of the biggest trends for marketers lie in consumer behavior and technology, says Iain Jacob, President of Dynamic Markets for Starcom MediaVest Group, in an interview with Ashley J. Swartz for Beet.TV from DMEXCO. “We talk to millenials and their expectation of what a brand does has fundamentally changed. They expect brands to service their […]

COLOGNE — The rise in programmatic buying tactics is helping the UK-based property portal Zoopla to land new lifestyle-centric brands, says Steph Miller, the programmatic trading manager at Zoopla in an interview with Ashley J. Swartz for Beet.TV from DMEXCO. Programmatic advertising has helped lure auto and travel marketers, in addition to insurance and mortgage companies, because […]

COLOGNE — Video is a global business and global phenomenon, but from a brand point of view, the industry could benefit from more scale and collaboration, says Laura Desmond, CEO of Starcom MediaVest Group in an interview with Ashley J. Swartz for Beet.TV from DMEXCO. “The first challenge is scale,” she says. “What can be done in Germany and […]

As programmatic advertising has grown in usage in the video ad industry, the natural next step was to add more transparency on the supply side. That’s why video advertising company SpotXchange launched a platform earlier this week that’s designed to provide more insight into online real-time buying for publishers, says Mike Shehan, CEO of SpotXchange in an interview […]

AMSTERDAM — Dual exposure on a second screen app and on TV can drive big lifts in brand awareness and likeability, says Greg Consiglio, President and Chief Operating Officer for second screen service Viggle in an interview with Beet.TV from IBC at the 2nd Screen Summit. Citing a study Viggle conducted with Nielsen earlier this year, he says brands […]

AMSTERDAM — Technology company Civolution is using its tools for second-screen applications to enable multi-screen synched advertising, says Alex Terpstra, CEO of Civolution, in an interview with Beet.TV from IBC at the 2nd Screen Summit. The Netherlands-based company’s watermarking and fingerprinting tools can also be used to identify ads in real time at the moment they […]

AMSTERDAM — Given the growth in second-screen applications, expect broadcasters to build in tools and technology to deliver real-time graphics, text and information with their shows in the coming months. That’s the prediction of Anthony Rose, Co-Founder and CTO at Zeebox, a companion TV app, in an interview with Beet.TV from IBC at the 2nd Screen Summit. […]

Video ad marketplace SpotXchange launched a new platform for programmatic buying, and said that one of its initial customers, NDN, has already seen a boost in revenue yield from using the platform. With the platform, publishers can tap into ad networks, demand side platforms, agency trading desks and even direct sales, says Sean Buckley, VP Platform […]

SpotXchange’s newly launched ad platform is designed to give more control to publishers in the online buying world, says Erik Swain, Senior VP Operations at SpotXchange in an interview with Beet.TV. “It gives them some power. What that does is it equalizes the power behind publishers, sellers and buyers and markets thrive when that balance is equal,” […]

AMSTERDAM — Multiplatform advertising is growing quickly for ad management platform Videoplaza, says David Muhle, a regional director at the company in an interview at IBC with Beet.TV. About 40% of Videoplaza’s total ads served are now from non-PC traffic, he explains. Of that, about half originate on tablets and mobile phones, with tablets rising as a viewing […]

AMSTERDAM — The reorganized and slimmed-down Piksel is relaunching at the current IBC Show in Amsterdam with a continued focus on online video services for major media companies around the world. The company is eyeing growth opportunities in online, VOD and second screen in markets in Europe and North America in particular, says Alan Wolk, […]

SAN FRANCISCO  –The use of mobile devices has boosted all video viewing by 38% year over year, said digital media technology company Freewheel in its just-released report on Q2 video viewing. The growth comes largely from tablet and mobile viewing, and many consumers are using these devices to watch longer programs. Long-form viewing comprises about […]

SAN FRANCISCO — Online video marketing company TubeMogul will add new features to its tools in the coming months to make programmatic connections between an advertiser and publisher, and to make digital video buys more transparent, said Brett Wilson, CEO of TubeMogul, in an interview with Beet.TV. “We want to make the tools easier to […]

Group M’s trading desk arm Xaxis is aiming to expand its reach into TV-centric buying for online video via deals with Hulu, Viacom and ABC. Under the agreements, Xaxis will buy video ad inventory from those companies using its programmatic tools and insight, according to an Adeek story by Mike Shields. Xaxis will package the […]

Twitter acquired social TV tracking service Trendrr for an undisclosed amount. The deal brings Trendrr’s analytics in house and follows on the heels of Twitter’s acquisition of Bluefin Labs earlier this year, also a social TV tracking service. Trendrr analyzes real-time conversations about TV shows. Real-time chatter about TV shows has been growing rapidly in the […]

Data-centric advertising firm Collective recently raised $50 million in equity and debt funding as part of its efforts to grow its cross-screen tools. The company is focused on using set-top box data to help blend TV and digital planning, says Travis Lusk, VP of Inventory at Collective, in an interview with Beet.TV. “We can find out […]