Daisy Whitney

CHICAGO – Adding layers of interactivity to tablet-based ads increases engagement, says Beth Doyle, VP of Innovations at Publicis Groupe’s Vivaki, in this interview with Beet.TV. VivaKi recently completed a study with 26 advertisers and publishers delving into best practices for tablet ads and concluded that adding interactive elements to various ad formats can boost […]

CHICAGO — Media agency Starcom has placed its bet on comScore as its primary partner for online campaign measurement, and that’s helping streamline negotiations for TV, video and other mediums, says Tracey Paull, Senior VP and Digital Media Director at Starcom. “As an agency we want to stand behind a single verification platform,” she says, adding that […]

CANNES — While marketers are focused on content creation, one of the biggest challenges for brands is where to go next in this growing field, says Adam Shlachter, Senior VP at Digitas during an interview with Beet.TV. “We are all curious how we can shape the market and work together and collaborate with agency partners and […]

CANNES – Programmatic buying is on pace to become the default buying method for trading digital ad inventory, says Johan Boserup, Global CEO GroupM Trading in an interview with Beet.TV. He adds that while programmatic buying won’t be the only way to buy, it will take a bigger share. However, he warns that digital video as […]

CANNES – Addressability on mobile devices gets a bad rap because of cookies and the lack thereof in some cases, but mobile phones do offer a whole slew of useful information, says Ray Velez, Chief Technology Officer for Razorfish and co-author of the book Converge during an interview with Beet.TV. That’s because phones provide a range of […]

CANNES — Real-time marketing needs to become a part of the industrial muscle of the advertising business, says Ian James, Chief Digital Officer, EMEA at Starcom MediaVest Group in the UK during an interview with Beet.TV. Great brands like Heineken and Samsung are already engaging in real-time marketing and more need to do so to […]

CANNES – The lower costs of production are starting to change the creative approach to video for a number of marketers, says Rich Guest, President US Operations at Tribal Worldwide during an interview with Beet.TV. “For under $10,000 we can produce a great piece of content that can be cut a lot of different ways. The cost to […]

CANNES – Digital advertising technology platform Turn is focused on international expansion this year, having just opened an office in Sao Paulo Brazil, and planning to open another in Milan later this summer, says Bill Demas, CEO in this interview with Beet.TV. Turn’s growth comes from the heightened interested in real-time marketing. Its technology offers […]

CANNES — Targeted TV advertising company Simulmedia is giving brands, agencies and anyone who wants it a peek into how various TV campaigns perform in its new Open Access project, says Dave Morgan, CEO of Simulmedia, in this  interview with Beet.TV. The Open Access project is free on Simulmedia’s site and includes details on reach, frequency, […]

CANNES — As it expands its marketing services footprint, Adobe has been focusing on its Adobe Marketing Cloud platform for digital marketers, says Ben Rabner, Web and Content Strategist at Adobe during an interview with Beet.TV. Offering real-time feedback, the Adobe Marketing Cloud is designed to help marketers measure, monetize and understand their ROI for digital […]

CANNES – Marketers should be on the lookout for new ways to blend storytelling into branded content, says Bob Lord, Global CEO of Razorfish in an interview with Beet.TV. As an example, he points to a recent effort by Razorfish client Citibank in which the marketer helped to curate the AOL Business channel. “We bought […]

CANNES – Media agencies must now compete with management consulting shops in the race to help marketers reorganize their businesses, says Luke Taylor, CEO of DigitasLBi during an interview with Beet.TV. DigitasLBi is a unit of Publicis Groupe and was formed earlier this year when Publicis merged Digitas with its Amsterdam digital agency LBi to help grow Publicis’ footprint […]

CANNES — Mashable rolled out a new service for advertisers to boost their social lift across the news site and has signed up DigitasLBi and VaynerMedia as the first partners, says Stacy Martinet, Chief Marketing Officer at Mashable during an interview with Beet.TV. Dubbed Mashable Lift for Brand Partners, the self-service platform helps brands bring their social […]

MOUGINS, France — The business of advertising is changing dramatically for agencies and one of the hot-button issues is whether agencies will get into the content creation game on their own, says Nancy Hill, President and CEO of 4As in this interview with Beet.TV. “One of the big topics is how we take content that agencies […]

MOUGINS, France – The biggest opportunity in mobile video advertising lies in interactive ad formats that lead to product purchases, says Angela Steele, CEO at IPG-owned mobile agency Ansible Mobile, during an interview with Beet.TV. “Mobile video can be used not just for awareness but to drive purchase intent and purchases. Video in general is a great […]

CANNES – Gaming-centric programmer Machinima now generates nearly one billion video views each month via mobile devices, says Allen DeBevoise, Chairman, CEO and founder of Machinima during an interview with Beet.TV. That’s from a total of about 2.5 billion video views each month. The network counts more than 200 million people worldwide watching its videos. In late […]

CANNES – In the rush to distribute content widely, brands shouldn’t lose sight of quality because that matters a whole lot more than quantity, says Wendy Clark, SVP at Coca-Cola in a video interview with Beet.TV at Cannes.”Pursue good and good scales. Go hard after the storytelling and that will have a natural life of its […]

MOUGINS, France – Tablets have the best brand recall among ad mediums including online, smartphones, and TV, says Ed Haslam, Senior VP of Marketing at video ad network YuMe in an interview with Beet.TV. That insight comes from the newest study that YuMe has conducted with IPG Mediabrands. Within the tablet environment, in-app ads have higher brand […]

MOUGINS, France  – About half of IPG Mediabrands clients now pay the media agency on a pay-for-performance rather than commission basis, says Matt Seiler, Global CEO, IPG Mediabrands in an interview with Beet.TV. He contends that commission-based fees that incentivize agencies to spend as much of the client’s money as possible are out of step with the […]

CANNES – Since its launch 13 months ago, AOL has grown its “Makers” series to 40 million video views, with the number of views rising month over month, says Maureen Sullivan, Senior VP and General Manager Lifestyle Brands and Women’s Content at AOL during an interview with Beet.TV. Makers is a joint video project between AOL and […]