Daisy Whitney

CANNES – Using biometric tracking, AOL has begun testing emotional reactions to ads via a partnership with technology firm Realeyes, says Mihkel Jäätma, Managing Director of Realeyes during an interview with Beet.TV at Cannes. The company’s facial recognition software can measure the level of attraction, retention, engagement, impact and other emotions elicited in video ads, he explains. […]

CANNES – AOL is working with brands such as LG and Heineken on its new neuromarketing platform that aims to measure emotional reaction to video ads, says Rene Rechtman, SVP of AOL International. This sort of measurement can help brands better understand whether their creative is actually connecting with consumers in a meaningful way, Rechtman says […]

The notion of “video viewability” is quickly becoming an important standard in the online video advertising business. That’s why a group of digital video companies recently introduced a solution called Open VV, for Open Video View, that works with in-stream video ads and determines how much of a video ad is in view and for […]

Nearly three-quarters of ad dollars flowing into online video is coming from TV money, according to a new study from AOL’s global branded content platform Be On. In addition, the brand, media and creative agencies surveyed said that while TV is a strong awareness driver, they can achieve more scale and engagement with online video.

Internet TV programming service Net2TV inked a deal with Roku for its digital-to-TV curated content, said Tom Morgan, Founder and CEO of Net2TV, a cloud-based TV service, during an an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event in New York.

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says Wendell Wenjen, director of smart TV advertising and interactive TV platforms at LG Electronics, during an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event […]

Working with Nielsen’s OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Founder and Chief Product Officer at Adap.TV, during an an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV. Adap.TV paired up with Nielsen in April […]

Electronic Program Guide (EPG) engine Jinni is slated to launch a revamped Web site within a few weeks, with an iPad application to follow soon after, says Yosi Glick, Co-Founder and CEO, in an interview with Beet.TV. In addition, the service will soon include a full slate of theatrical releases and, in time, will incorporate voice […]

The biggest fear in TV is unbundling, and that’s why the recent rebranding of several small cable channels should be watched closely by both providers and programmers, says Ashley Swartz, Founder and CEO of Furious Minds in her commentary on the state of the business. She points to the rebranding of six channels including News Corp.’s […]

The real-time, social gaming service Everfeel is planning on expanding from French and English versions to Russian, South Korean, Japanese and other geographies, says Tobias Nevin, founder and CEO of ND Interactive, which operates Paris-based Everfeel, in this interview with Beet.TV. The service marries 3D animation with voice conversations in real time, Nevin explains. “Everfeel […]

The recently hatched YouTube metrics service vidIQ has inked deals with brands such as Revision3, Mondo Media and SalesForce, says Rob Sandie, Co-Founder of vidIQ during an interview with Beet.TV at Streaming Media East. “We help brands maximize views on YouTube and we will help a brand with their Youtube SEO strategy,” he explains. vidIQ […]

YuMe is gearing up to introduce an audience-targeting tool in the second half of the year to help brands reach specific segments of viewers across screens, says Ed Haslam, senior VP of marketing at online video technology platform YuMe, in an interview with Beet.TV. “We will create segements, reveal them to advertisers and take input […]

Digitas has struck a deal with Huffington Post for its real-time branded content newsroom platform BrandLIVE that should help marketers move quickly in earned media, says Anne-Marie Kline, senior VP of marketing at Digitas during an interview with Beet.TV at the recent Digital Content NewFronts.

LONDON – Programmatic buying is growing quickly in the United Kingdom and beginning to take hold not only in display but in online video as well, says Nicholas Bidon, UK Managing Director Xaxis. About 12 percent of ad spend in the UK in 2012 came from programmatic buying and this sector of the market is on […]

NEW YORK – Harley-Davidson has turned to customers for creative ideas by relying on crowdsourcing, says Mark-Hans Richer, global chief marketing officer for Harley-Davidson during an interview with Beet.TV at the Digitas NewFront 2013 in New York. “You can say you are close to customers, but how much control are you keeping for yourselves and how much […]

How to amplify advertising in social channels is a key area of exploration for marketers, says Scott Zalaznik, VP of Digital at Sprint, during an interview with Beet.TV at the Digitas NewFront 2013 in New York.

LONDON – Via its partnership with Nielsen, Adap.tv is aiming to help agencies and trading desks view online video and TV inventory side-by-side when making buying and planning decisions, says Brian Fitzpatrick, managing director Europe for Adap.tv during an interview with Beet.TV in London last week about the role of trading desks and programmatic buying in […]

LONDON – Media planners are starting to consider video agnostically across all platforms, and the next step will be to understand whether they can reach the same consumers on TV and digital or if they need extended reach, says Owen Hanks, General Manager, Europe at YuMe, in this video interview with Beet.TV. “It’s about reaching your […]

LONDON – Retargeting opportunities across video and other channels are growing due in part to technology from Google’s DoubleClick and Videology, says Geoff Smith, Head of Activation at VivaKi, during an interview with Beet.TV at the recent FT Digital Media Conference in London.

LONDON – The addition of online video to a TV buy can help combat “decay” once the TV ads end, says Alex Macnamara, UK Commercial Director, at Tremor Video in an interview with Beet.TV. Digital video can enhance the reach of a TV campaign both while it’s running and after it’s aired, he says, citing research […]