Daisy Whitney

Bravo was ranked tops in recognizing and showing appreciation for its viewers, with 91% of the network’s viewers saying it offers an outlet for them to express their thoughts on shows, according to NBCU Cable’s Viewer’s Voice research panel. We spoke with Bravo’s EVP Digital Media, Lisa Hsia, at a recent Beet.TV event when she […]

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over the next three years, says Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, citing recent benchmark figures from eMarketer. On the eve of the NewFronts, kicking off […]

LAS VEGAS – To take advantage of the skyrocketing growth in Android devices, online video technology provider Ooyala recently launched a new video tool tailored for Android, says Sean Knapp, Chief Technology Officer at Ooyala during an interview with Beet.TV at NAB. Hook is a new video app that  brings premium video to Android devices. Hook relies […]

CANNES – The greatest value in second-screen interactivity and TV Everywhere services lies in customer retention says Fabienne Fourquet, Director of Digital Content at Canal + in an interview with Beet.TV at MIPTV 2013. The French premium TV service offers second-screen services for its soccer games, for instance, and regularly draws more than 100,000 users each weekend, she […]

LAS VEGAS – Microsoft inked a deal with NBC Sports for its Windows Azure Media Services to handle live and on-demand streaming for NBC Sports’ digital platforms as part of the tech giant’s efforts to build out its content management platform. At the recent NAB show, Beet.TV caught up with Taras Bugir, Worldwide Managing Director, Media […]

CANNES – Digital studio Vuguru and distribution partner FremantleMedia are launching two new comedies for the global marketplace, says Scott Nocas, Head of Distribution & Marketing at Vuguru, in an interview with Beet.TV at MIPTV 2013.   At MIPTV, the two companies internationally rolled out the original multi-platform comedies “Fetching” and “Hollywood Help,” stemming from the programming deal […]

CANNES – Audience targeting already has proven it can lower costs and reduce waste for marketers, and the next step is to reach consumers as they move from device to device, says Ryan Jamboretz, Chief Development Officer at Videology, an advertising technology platform, in this video interview with Beet.TV at MIPTV 2013. “The holy grail is the ability to […]

CANNES – Social TV is an important aspect of the next-generation television experience, says Stephanie Hospital, Executive Vice President of Orange Digital, in this video interview with Beet.TV at MIPTV 2013. In an effort to connect with multi-device consumers, the service provider relies on an application called TV check, she tells us. “It’s a social application that […]

CANNES — Private exchanges for programmatic ad buying will play a vital role in growing the overall audience-based buying business, says Jana Eisenstein, Managing Director Videology UK, an advertising technology platform, during an interview with Beet.TV at MIPTV 2013.

CANNES — As part of its general rollout of the Adobe Primetime platform for TV Everywhere, the tech giant is focusing both on US and global territories.

CANNES — In a move that that could widen the reach of TV Everywhere, tech giant Adobe added full support for the HLS streaming media protocol to its flash player, Steve Allison, Senior Technical Evangelist at Adobe, tells Beet.TV during an interview at MIPTV 2013. “That’s a huge change to the workflow and it makes […]

CANNES – Viewership of TV programming  by cable subscribers on their digital devices is accelerating quickly , says Adobe’s Campbell Foster in this video interview with Beet.TV.  We spoke with him at the MIP conference where Adobe was a presenter. Even without the Olympics, the number of steams rose seven times year over year, and […]

The real-time bidding segment of online video is on track to hit $686 million in ad spend this year, but the business still faces a number of challenges on its route to growth, according to a new report released today from Forrester.  At the Beet.TV retreat earlier this year, Ashley Swartz, the founder and CEO […]

Programmatic buying and real-time bidding will account for about 25% of all online video ad spend in 2014, according to a new report released by Forrester and commissioned by SpotXchange, a global ad marketplace.

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 companies that come to see me, 85 won’t […]

United Kingdom-based service provider Virgin Media inked a deal with video technology firm Concurrent to power its TV Everywhere services, in one of the latest examples of a multichannel video provider expanding its Internet-based services. Beet.TV interviewed James Brickmeier, Senior VP Strategic Marketing at Concurrent, for more insight into the TV Everywhere services.

NEW YORK — In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen.

AUSTIN — The $4 billion and growing mobile advertising market has been driven by app downloads and performance-based ads, but is likely to expand in 2013 to include more branded ad dollars, says Bryan Jones, CEO and Co-founder of Collider Media, a unit of advertising technology firm Videology, in an expansive discussion of mobile advertising. We […]

Nascent online video platform MyPod Studios generated nearly $7 million in revenue in 2012 and is projecting to triple that in 2013, as it grows its audience and branches into new ad formats, says Jay Miletsky, CEO of MyPod Studios inthis  interview with Beet.TV.